Market Intelligence - Publications - Faculty & Research

Program

Advanced Management Program

Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether you are looking to move up to... View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

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November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

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10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details

Keywords: Dina Gerdeman

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States

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HBS Working Knowledge – Harvard Business School Faculty Research

if they want to earn trust and remain competitive. How Humans Outshine AI in Adapting to Change by Rachel Layne 26 MAR 2024 | Research & Ideas Could artificial intelligence systems eventually perform surgeries or fly planes? First, AI... View Details

02 Nov 2016
HBS Seminar

Gillian Hadfield, University of California, Gould School of Law

Program

Leading in the Digital Era

Summary New digital technologies, data analytics, and new applications of artificial intelligence (AI) are rapidly changing the expectations of customers, employees, and other stakeholders. Though many of today's executives are neither... View Details

Article

The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand

By: Marco Bertini and Oded Koenigsberg

More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But... View Details

Keywords: Algorithmic Pricing; Dynamic Pricing; Price; Change; Information Technology; Brands and Branding; Perception; Consumer Behavior

Citation

Find at Harvard

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

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28 Mar 2018
HBS Seminar

Tim O’Reilly, O’Reilly Media

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

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Browse All Articles, Research, & Case Studies - HBS Working Knowledge

ensuring implementation, and the critical importance of corporate involvement in driving ambitious climate action. 05 Nov 2024 Book Building the Road to 'Small Business Utopia' with AI and Fintech by Karen G. Mills Could artificial View Details

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Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

American Journal of Sociology. While artificial intelligence promises to transform the workplace and disrupt the organizational chart, Zhang’s research suggests that middle managers will still play a key role even in innovation-heavy... View Details

Keywords: by Ben Rand

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Live from Klarman Hall - Alumni

which will strengthen and accelerate the School’s impact in the world. Video Recording Competing in the Age of AI 10:00–11:15 a.m. EDT Speaker: Karim Lakhani , Dorothy and Michael Hintze Professor of Business Administration We have entered a new era in which artificial... View Details

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

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Business & Environment

JUL 2025 | Climate Rising This episode, part of the Climate Rising series on climate resilience, features Sarah Russell, General Manager of Project Bellwether at X, The Moonshot Factory at Alphabet (formerly Google X). Sarah shares how geospatial data and artificial... View Details

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details