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      • Faculty Publications  (352)

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      • August 2017 (Revised September 2018)
      • Case

      Audubon in 2017: The Turnaround

      By: V. Kasturi Rangan
      The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details
      Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation
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      Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
      • 2017
      • Working Paper

      Business History, the Great Divergence and the Great Convergence

      By: Geoffrey Jones
      This working paper provides a business history perspective on debates about the Great Divergence, the rise of the income gap between the West and the Rest, and the more recent Great Convergence, which has seen a narrowing of that gap. The literature on the timing and... View Details
      Keywords: Business History; Economics; History; Wealth and Poverty; Developing Countries and Economies; Economic Growth
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      Jones, Geoffrey. "Business History, the Great Divergence and the Great Convergence." Harvard Business School Working Paper, No. 18-004, July 2017.
      • 2017
      • Chapter

      U.S. High-Skilled Immigration, Innovation, and Entrepreneurship: Empirical Approaches and Evidence

      By: William R. Kerr
      High-skilled immigrants are a very important component of U.S. innovation and entrepreneurship. Immigrants account for roughly a quarter of U.S. workers in these fields, and they have a similar contribution in terms of output measures like patents or firm starts. This... View Details
      Keywords: Innovation; Diaspora; Diasporas; Entrepreneurship; Innovation and Invention; Immigration; United States
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      Kerr, William R. "U.S. High-Skilled Immigration, Innovation, and Entrepreneurship: Empirical Approaches and Evidence." Chap. 6 in The International Mobility of Talent and Innovation: New Evidence and Policy Implications, edited by Carsten Fink and Ernest Miguelez, 193–221. Intellectual Property, Innovation and Economic Development. Cambridge, UK: Cambridge University Press, 2017.
      • Article

      Beyond the Target Customer: Social Effects in CRM Campaigns

      By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
      Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
      Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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      Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
      • 2019
      • Chapter

      Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures

      By: Ranjay Gulati and Maxim Sytch
      We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We... View Details
      Keywords: Interorganizatonal Relationships; Social Networks; Networks; Markets
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      Gulati, Ranjay, and Maxim Sytch. "Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2019. Electronic. (Pre-published, October 2013 and updated in 2014.)
      • 2019
      • Chapter

      Network Effects

      By: Andrei Hagiu and David B. Yoffie
      Network effects are a key economic and strategic phenomenon in 'new economy' industries. They can, but do not necessarily, lead to market tipping, unless they outweigh customers' benefits from differentiation and are accompanied by high switching and multi-homing... View Details
      Keywords: Network Effects
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      Hagiu, Andrei, and David B. Yoffie. "Network Effects." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
      • 2017
      • Mimeo

      Science for Society: Science and Technology Based Social Entrepreneurship

      By: Tarun Khanna, Shashank Shah and Kundan Madireddy
      This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
      Throughout the... View Details
      Keywords: Social Entrepreneurship; Science-Based Business; Information Technology; Business and Community Relations; India
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      Khanna, Tarun, Shashank Shah, and Kundan Madireddy. "Science for Society: Science and Technology Based Social Entrepreneurship." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)
      • May 2017
      • Article

      Psychologically Informed Implementations of Sugary-Drink Portion Limits

      By: Leslie John, Grant Donnelly and Christina Roberto
      In 2012, the New York City Board of Health prohibited restaurants from selling sugary drinks in containers larger than 16 ounces. Although a state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable... View Details
      Keywords: Nutrition; Governing Rules, Regulations, and Reforms; Public Administration Industry; Food and Beverage Industry; New York (city, NY)
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      John, Leslie, Grant Donnelly, and Christina Roberto. "Psychologically Informed Implementations of Sugary-Drink Portion Limits." Psychological Science 28, no. 5 (May 2017): 620–629.
      • 2017
      • Case

      Uncommon Schools (A): A Network of Networks

      By: John J-H Kim and Sarah McAra
      In 2013, Brett Peiser, CEO of the charter school management organization (CMO) Uncommon Schools, is reassessing the nonprofit’s strategy. For nearly 10 years, Uncommon had fulfilled its mission to bring high-quality education to students in low-income, urban areas... View Details
      Keywords: Charter Schools; Nonprofit Organizations; Teaching; Talent Management; Innovation; Organization Structure; Education; Early Childhood Education; Middle School Education; Organizational Structure; Performance Consistency; Strategy; Collaborative Innovation and Invention; Education Industry
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      Kim, John J-H, and Sarah McAra. "Uncommon Schools (A): A Network of Networks." Harvard Business Publishing Case, 2017. (Case No. PEL-079.)
      • 2017
      • Supplement

      Uncommon Schools (B): Seeking Excellence at Scale through Standardized Practice

      By: John J-H Kim and Sarah McAra
      The (B) case provides an update to the (A) case by illustrating how charter school management organization Uncommon Schools responded to the disparity in its students’ 2013 standardized test results. In 2015, CEO Brett Peiser and his management team decided to align... View Details
      Keywords: Charter Schools; Nonprofit Organizations; Strategy; Teaching; Talent And Talent Management; Innovation; Education; Early Childhood Education; Middle School Education; Organizational Structure; Performance Consistency; Growth and Development Strategy; Innovation and Invention; Education Industry
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      Kim, John J-H, and Sarah McAra. "Uncommon Schools (B): Seeking Excellence at Scale through Standardized Practice." Harvard Business Publishing Supplement, 2017. (Case No. PEL-080.)
      • February 2017
      • Case

      BlaBlaCar: The Road Ahead...

      By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
      In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe
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      Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
      • 2017
      • Working Paper

      Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

      By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan
      Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details
      Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics
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      Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan. "Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case." Harvard Business School Working Paper, No. 17-078, February 2017.
      • Article

      Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

      By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
      Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
      Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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      John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
      • October 2016 (Revised March 2019)
      • Case

      Carrum Health: Scaling Bundled Payments

      By: Robert S. Huckman and Sarah Mehta
      Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details
      Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle
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      Huckman, Robert S., and Sarah Mehta. "Carrum Health: Scaling Bundled Payments." Harvard Business School Case 617-017, October 2016. (Revised March 2019.)
      • Article

      Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry

      By: Leemore S. Dafny, Christopher Ody and Matt Schmitt
      The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in... View Details
      Keywords: Drug Copayment Coupons; Prescription Drug Policy; Health Care and Treatment; Insurance; Cost; Policy; Pharmaceutical Industry
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      Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.
      • 2017
      • Working Paper

      A Welfarist Role for Nonwelfarist Rules: An Example with Envy

      By: Matthew Weinzierl
      I propose and formalize an argument for why economists working in the welfarist normative tradition should include nonwelfarist principles in how they judge economic policy. The key idea behind this argument is that the world is too complex, and our ability to model it... View Details
      Keywords: Ethics; Policy; Economics
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      Weinzierl, Matthew. "A Welfarist Role for Nonwelfarist Rules: An Example with Envy." Harvard Business School Working Paper, No. 17-021, September 2016. (Revised July 2017.)
      • September 2016 (Revised March 2020)
      • Teaching Note

      Fasten: Challenging Uber and Lyft with a New Business Model

      By: Feng Zhu
      Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
      Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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      Zhu, Feng. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Teaching Note 617-019, September 2016. (Revised March 2020.)
      • September 2016 (Revised July 2018)
      • Case

      United Airlines: More Out-and-Back Flying?

      By: Ryan W. Buell, Willy Shih and Mike Toffel
      This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and... View Details
      Keywords: Service Excellence; Service Management; Service Quality; Service Quality Competition; Services; Airline Industry; Airlines; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operations Improvement; Operations Management; Operations Strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States
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      Buell, Ryan W., Willy Shih, and Mike Toffel. "United Airlines: More Out-and-Back Flying?" Harvard Business School Case 617-010, September 2016. (Revised July 2018.)
      • 2016
      • Article

      Peer-to-Peer Markets

      By: Liran Einav, Chiara Farronato and Jonathan Levin
      Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
      Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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      Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
      • September 2016
      • Article

      The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions

      By: Ioannis Ioannou, Shelley Xin Li and George Serafeim
      Targets are an integral component of management control systems and play a significant role in achieving desirable performance outcomes. We focus on a key environmental performance objective—reduction of carbon emissions—as a setting in which to examine how target... View Details
      Keywords: Sustainability; Target-setting; Management Accounting; Management Accounting And Control Systems; Control Systems; Sustainable Development; Environment; Goals and Objectives; Climate Change; Management Systems; Accounting; Environmental Sustainability
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      Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. "The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions." Accounting Review 91, no. 5 (September 2016): 1467–1492.
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