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April 2019
Case

Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)

By: Julie Battilana, Lakshmi Ramarajan and Michael Norris

In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues.... View Details

Keywords: Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality and Inequality; Poverty; Books; Change; Leadership

December 2022
Teaching Note

Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

By: Lakshmi Ramarajan, Julie Battilana and Rachel Tropp

Teaching Note for HBS Case No. 418-004. View Details

January 2022
Teaching Note

Innovation at Uber: The Launch of Express POOL Assignment Solutions: Comparing Commuting and Non-Commuting Hours

By: Chiara Farronato and Caleb Kwon

June 2018 (Revised November 2018)
Case

Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

By: Julie Battilana, Lakshmi Ramarajan and Michael Norris

In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues.... View Details

Keywords: Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality and Inequality; Poverty; Books; Change; Leadership

September 2005 (Revised March 2006)
Teaching Note

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin

Keywords: Competition; Air Transportation Industry

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

August 2015 (Revised December 2016)
Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez

On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details

November 2016 (Revised March 2018)
Case

Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt

Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how... View Details

September 2016
Teaching Note

Apple Pay

By: Shelle Santana and Sunil Gupta

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

February 2011 (Revised March 2021)
Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details

Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

In August, mega venture capital firm Andreessen Horowitz announced a $350 million investment in residential real estate company Flow—the single largest investment the VC titan had ever made. But a bigger surprise than the investment amount was the person who received... View Details

Keywords: by Sean Silverthorne

December 2019
Case

The Business of Pain: Johnson & Johnson and the Promise of Opioids

By: Erik Snowberg, Trevor Fetter and Amy W. Schulman

This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or... View Details

Keywords: Opioids; Addiction; Stakeholder Capitalism; Business and Stakeholder Relations; Product Launch; Decision Making; Ethics; Social Issues; Pharmaceutical Industry

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

November 2021
Case

Tommy Hilfiger Adaptive: Fashion for All

By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta

In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making... View Details

April 2020 (Revised October 2021)
Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang

From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details

Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry

August 2013 (Revised November 2020)
Case

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry

March 2022 (Revised August 2022)
Case

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez

LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details

Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing

January 2004 (Revised January 2005)
Case

Delta Air Lines (A): The Low-Cost Carrier Threat

By: Jan W. Rivkin and Laurent Therivel

The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary,... View Details

Keywords: Corporate Strategy; Competitive Strategy; Cost; Decision Choices and Conditions; Service Delivery; Service Operations; Air Transportation Industry

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Accommodations Industry; Accounting Industry; Advertising Industry; Aerospace Industry; Agriculture and Agribusiness Industry; Air Transportation Industry; Apparel and Accessories Industry; Auto Industry; Banking Industry; Battery Industry; Beauty and Cosmetics Industry; Bicycle Industry; Biotechnology Industry; Chemical Industry; Communications Industry; Computer Industry; Construction Industry; Consulting Industry; Consumer Products Industry; Distribution Industry; Education Industry; Electronics Industry; Employment Industry; Energy Industry; Entertainment and Recreation Industry; Fashion Industry; Financial Services Industry; Fine Arts Industry; Food and Beverage Industry; Forest Products Industry; Forestry Industry; Green Technology Industry; Health Industry; Industrial Products Industry; Information Industry; Information Technology Industry; Insurance Industry; Journalism and News Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Mining Industry; Motion Pictures and Video Industry; Motorcycle Industry; Music Industry; Pharmaceutical Industry; Public Administration Industry; Public Relations Industry; Publishing Industry; Pulp and Paper Industry; Rail Industry; Real Estate Industry; Retail Industry; Rubber Industry; Semiconductor Industry; Service Industry; Shipping Industry; Sports Industry; Steel Industry; Technology Industry; Telecommunications Industry; Tourism Industry; Transportation Industry; Travel Industry; Utilities Industry; Video Game Industry; Web Services Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies

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