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Show Results For
- All HBS Web
(4,743)
- People (25)
- News (1,908)
- Research (2,075)
- Events (5)
- Multimedia (64)
- Faculty Publications (1,447)
- 28 Jan 2016
- News
Harvard Business School Launches Precision Trials Challenge
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
- March 2004 (Revised May 2004)
- Case
Jack Smith (A): Career Launch at Toyota
Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details
Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry
Spear, Steven J., and Courtney Purrington. "Jack Smith (A): Career Launch at Toyota." Harvard Business School Case 604-057, March 2004. (Revised May 2004.)
- October 2000
- Teaching Note
StarMedia: Launching a Latin American Revolution TN
By: Thomas R. Eisenmann and Jon K Rust
Teaching Note for (9-800-166). View Details
- 08 Apr 2024
- News
Harvard Launches Third Sexual Misconduct Climate Survey
- 28 Apr 2014
- News
Harvard Business School Launches $1B Fundraising Campaign
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- 01 Mar 2017
- News
HBS Celebrates Launch of New Legacy Society
Maxson) HBS celebrated the official launch of the new John C. Whitehead Society in New York City in December. Nearly 150 alumni and friends gathered at the New-York Historical Society. Attendees from California, Florida, and Massachusetts... View Details
- 13 Dec 2011
- News
Harvard Business School Launches US Competitiveness Project
Competitiveness home page HBS Institute for Strategy and Competitiveness The Path to Economic Revival Made in America — Making Their Way How Boeing Competes — James McNerney Jr. Today Dean Nitin Nohria announced the launch of the US... View Details
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- July 2006 (Revised August 2007)
- Supplement
The Mozilla Foundation: Launching Firefox 1.0 (B)
O'Mahony, Siobhan, and Nikhil Raj. "The Mozilla Foundation: Launching Firefox 1.0 (B)." Harvard Business School Supplement 907-025, July 2006. (Revised August 2007.)
- 30 Sep 2022
- News
HBS Launches Race, Gender, and Equity Initiative
- 01 Jun 2003
- News
South Florida and Minnesota Launch Community Programs
A strong commitment to community service is a given for most HBS clubs — the challenge lies in determining the most efficient means of leveraging the skills and interests of club members to create change. New York, Boston, San Francisco, and Washington, D.C., clubs... View Details
- 09 May 2022
- Video
A New HBS Impact Investment Fund Run by Students is Launched
- March 2017
- Teaching Note
Pintura Corporation: The Lena Launch Decision (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- October 2002 (Revised December 2003)
- Supplement
Group Process in the Challenger Launch Decision (D)
By: Amy C. Edmondson and Laura Feldman
Supplements the (A) case. View Details
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (D)." Harvard Business School Supplement 603-073, October 2002. (Revised December 2003.)
- October 2002 (Revised May 2021)
- Supplement
Group Process in the Challenger Launch Decision (B)
By: Amy C. Edmondson and Laura Feldman
Supplements the (A) case. View Details
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (B)." Harvard Business School Supplement 603-070, October 2002. (Revised May 2021.)
- April 6, 2023
- Article
A New NFT Launch Strategy: The Wave Mint
By: Scott Duke Kominers and 1337 Skulls Sers
In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).