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Show Results For
- All HBS Web
(716)
- People (1)
- News (181)
- Research (326)
- Events (8)
- Multimedia (28)
- Faculty Publications (250)
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- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the model could help brand managers... View Details
Keywords: by Dina Gerdeman
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Procter & Gamble: Marketing Capabilities." Harvard Business School Case 311-117, June 2011. (Revised May 2012.)
- December 2010
- Teaching Note
The Export-Import Bank of the United States (TN)
By: C. Fritz Foley and Matthew Johnson
Teaching Note for 211032. View Details
- November 2010 (Revised July 2011)
- Case
FreshTec: Revolutionizing Fresh Produce
By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details
Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry
Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce." Harvard Business School Case 511-059, November 2010. (Revised July 2011.)
- October 2010 (Revised November 2010)
- Case
The Export-Import Bank of the United States
By: C. Fritz Foley and Matthew Johnson
In the fall of 2009, Fred Hochberg, chairman of the Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in the credit market with an innovative... View Details
Keywords: Trade; Credit; Financing and Loans; International Finance; Banking Industry; United States
Foley, C. Fritz, and Matthew Johnson. "The Export-Import Bank of the United States." Harvard Business School Case 211-032, October 2010. (Revised November 2010.)
- 1995
- Book
Starting Over in Eastern Europe: Entrepreneurship and Economic Renewal
By: Simon Johnson and Gary W. Loveman
Johnson, Simon, and Gary W. Loveman. Starting Over in Eastern Europe: Entrepreneurship and Economic Renewal. Boston: Harvard Business School Press, 1995.
- August 2024
- Case
Aluminum Smelting in Algeria: The AluAlgeria Project
By: Ramon Casadesus-Masanell, Johnson Elugbadebo and Jordan Mitchell
- Article
Optimality Bias in Moral Judgment
By: Julian De Freitas and Samuel G.B. Johnson
We often make decisions with incomplete knowledge of their consequences. Might people nonetheless expect others to make optimal choices, despite this ignorance? Here, we show that people are sensitive to moral optimality: that people hold moral agents accountable... View Details
Keywords: Moral Judgment; Lay Decision Theory; Theory Of Mind; Causal Attribution; Moral Sensibility; Decision Making
De Freitas, Julian, and Samuel G.B. Johnson. "Optimality Bias in Moral Judgment." Journal of Experimental Social Psychology 79 (November 2018): 149–163.
- Article
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both
By: David A. Moss and Gibbs A. Johnson
Keywords: Insolvency and Bankruptcy
Moss, David A., and Gibbs A. Johnson. "The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both." American Bankruptcy Law Journal 73, no. 2 (Spring 1999): 311–351. (Winner of American Bankruptcy Law Journal Editors' Prize Given annually for the best article to appear in the journal.)
- November 2001 (Revised April 2002)
- Case
Taking Charge at Dogus Holding (A)
By: Rakesh Khurana, Gina Carioggia and Simon Johnson
Describes 37-year-old Ferit Sahenk's challenges in taking over his father's traditionally managed $14 billion Turkish conglomerate in a period of economic instability. Leading the large holding company into the 21st century will require the establishment of a more... View Details
Keywords: Business Conglomerates; Trade; Competitive Strategy; Decision Making; Leadership; Performance Effectiveness; Organizational Change and Adaptation; Family Business; Change Management; Turkey
Khurana, Rakesh, Gina Carioggia, and Simon Johnson. "Taking Charge at Dogus Holding (A)." Harvard Business School Case 402-009, November 2001. (Revised April 2002.)
- January 1995 (Revised November 2021)
- Case
Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal
By: David J. Collis and Elizabeth Wynne Johnson
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details
Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland
Collis, David J., and Elizabeth Wynne Johnson. "Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal." Harvard Business School Case 795-040, January 1995. (Revised November 2021.)
- 1998
- Working Paper
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?
By: David A. Moss and Gibbs A. Johnson
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
Kris Johnson Ferreira, Bin Hong Alex Lee, and David Simchi-Levi. The paper won the 2014 INFORMS Revenue Management and Pricing Section Practice Award. Related Reading from Future Assembly: When Hosts Attack: The Competitive Threat of... View Details
- March 2011
- Case
MorphoSys AG: The Evolution of a Biotechnology Business Model
By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
- January 2019 (Revised March 2019)
- Teaching Note
Fair Value Accounting at Berkshire Hathaway Inc. (A) and (B)
By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson
Teaching Note for HBS No. 119-030 and HBS No. 119-090 View Details
- January 2002
- Case
Lycos (A): The Tripod Decision
By: Giovanni M. Gavetti, Jan W. Rivkin and Elizabeth Johnson
The Internet portal Lycos has acquired Tripod, a provider of home-page-building tools, and now must decide how to integrate the acquisition. View Details
Keywords: Integration; Organizational Structure; Situation or Environment; Mergers and Acquisitions; Internet and the Web; Decision Choices and Conditions; Web Services Industry
Gavetti, Giovanni M., Jan W. Rivkin, and Elizabeth Johnson. "Lycos (A): The Tripod Decision." Harvard Business School Case 702-435, January 2002.
- Teaching Interest
Supply Chain Management
The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
representing more than 200 of the world’s largest companies, has recently launched investor forums dedicated to the culture of health, often featuring prominent CEOs like Paul Polman of Unilever and Alex Gorsky of Johnson & Johnson.... View Details
- 18 Apr 2005
- Lessons from the Classroom
NFL Players Touch Down at HBS
on the New England Patriots. By virtue of their fame and wealth, professional players are the target of all kinds of business opportunities, most of them bad, Johnson continued. "We are easy prey to a lot of potentially bad... View Details
- Article
How Warm Days Increase Belief in Global Warming
By: Lisa Zaval, Elizabeth A. Keenan, Eric J. Johnson and Elke U. Weber
Climate change judgments can depend on whether today seems warmer or colder than usual, termed the local warming effect. Although previous research has demonstrated that this effect occurs, studies have yet to explain why or how temperature abnormalities influence... View Details
Zaval, Lisa, Elizabeth A. Keenan, Eric J. Johnson, and Elke U. Weber. "How Warm Days Increase Belief in Global Warming." Nature Climate Change 4, no. 2 (February 2014): 143–147.