Incrementality - Publications - Faculty & Research - Harvard Business School

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Don't Just Survive - Thrive: Leading Innovations in Good Times and Bad

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

17 Jul 2012
First Look

First Look: July 17

benefits of incremental (operational) planning, and decreases the benefits of comprehensive (strategic) planning. The Growth Opportunity That Lies Next Door Author:Geoffrey Jones Publication:Harvard Business Review 90, nos. 7-8... View Details

Keywords: Sean Silverthorne

February 2024
Case

Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth

By: David L. Ager and Antonio Manuel Oftelie

On July 1, 2022, Don Allan was appointed Chief Executive Officer of Stanley Black & Decker (SBD). Although Allan had been with the firm for 23 years, most recently serving as President and Chief Financial Officer, he recognized that he was stepping into his new role as... View Details

Keywords: Health Pandemics; Collaborative Innovation and Invention; Innovation Leadership; Growth Management; Business and Stakeholder Relations

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States

10 Jan 2013
Working Paper Summaries

The Novelty Paradox & Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations

Keywords: by Kevin J. Boudreau, Eva C. Guinan, Karim R. Lakhani & Christoph Riedl; Health

September 2021 (Revised March 2024)
Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen

Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details

Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland

January 2012 (Revised June 2013)
Case

Dow Chemical: Innovating for Sustainability

Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified... View Details

Keywords: Innovation Strategy; Environmental Sustainability; Chemical Industry

March 2024 (Revised April 2024)
Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details

Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles

Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

to live with the risk profile necessary for breakthrough ideas (as opposed to incremental choices) they must model what it means to act with courage and conviction: identifying as many risks as they can and working with their colleagues... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

24 Jun 2009
Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld

10 Apr 2012
First Look

First Look: April 10

violence decreases firm survival, increases the benefits of incremental planning, and decreases the benefits of comprehensive planning. Download the paper: http://www.hbs.edu/research/pdf/12-086.pdf Cases & Course MaterialsA Note on... View Details

Keywords: Carmen Nobel

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

should know is that there is a satisfactory incremental profit to be made in these markets.” “These markets are not easy, and reaching them is not cheap, but one important thing that business leaders should know is that there is a... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

Web

Technology & Innovation - Faculty & Research

over the course of a year. After just three years, GE is generating more than $1.5 billion in incremental income with digitally enabled, outcomes-based business models. The company expects that number to double in 2014 and again in 2015.... View Details

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The John H. McArthur Fellowship for Canadian MBA Students - Global

MBA program, you may be eligible for significant incremental fellowship funds from the John H. McArthur Canadian Fellowship: If you are a Canadian who has lived in Canada for at least seven years and hold an undergraduate degree from a... View Details

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

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Getting Started - Christensen Center for Teaching & Learning

learning and case method teaching requires instructors to devote considerable time to developing their capabilities. It involves a willingness to take risks and learn from the occasional setbacks and mistakes. Through an incremental... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

utility of LLMs as key ideators versus humans as key ideators, conceptualized through the LLM ideation roles of Designer and Writer and of Interviewer and Actor. While LLMs excel in generating incremental improvements, their potential for... View Details

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

device industry. That allowed the researchers to evaluate how a recall’s severity and proximity—the degree of product market overlap between recalled and competing products—may stall or speed innovation in a product market. Among their findings: A recall can delay a... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

incremental changes to their websites, such as improving elements of design and presentation, also facilitated an increased focus on big-picture strategy and innovation, says Koning. "A/B testing also allows the firm to free up the time... View Details

Keywords: by Kristen Senz

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