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      • Faculty Publications  (307)

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      • 2012
      • Case

      ChemChina

      By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
      ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
      Keywords: Reorganization; Strategy; China; China
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      McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      ChemChina (TN)

      By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
      ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
      Keywords: Reorganization; Strategy; China; China
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      McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina (TN)." Tsinghua University Teaching Note, 2012.
      • December 2011
      • Case

      Roger Caracappa: Package Deals for the Estée Lauder Companies

      By: James K. Sebenius
      Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
      Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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      Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
      • June 2011 (Revised August 2012)
      • Case

      Coca-Cola in 2011: In Search of a New Model

      By: David B. Yoffie and Renee Kim
      Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
      Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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      Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
      • March 2011
      • Article

      The New Path to the C-Suite

      By: Boris Groysberg, L. Kevin Kelly and Bryan MacDonald
      Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders—now and in... View Details
      Keywords: Experience and Expertise; Leadership; Management Skills; Personal Development and Career
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      Groysberg, Boris, L. Kevin Kelly, and Bryan MacDonald. "The New Path to the C-Suite." Harvard Business Review 89, no. 3 (March 2011).
      • February 2011 (Revised July 2013)
      • Case

      A123 Systems: Power. Safety. Life.

      By: Richard H.K. Vietor
      A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from... View Details
      Keywords: Business or Company Management; Diversification; Machinery and Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Battery Industry
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      Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
      • January 2011 (Revised October 2014)
      • Case

      Dropbox: 'It Just Works'

      By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
      Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
      Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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      Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
      • November 2010
      • Article

      Beyond the Deal: Wage a 'Negotiation Campaign'

      By: James K. Sebenius
      While negotiation scholars primarily take the individual transaction as the "unit of analysis," this article characterizes the (new) concept of a "negotiation campaign" in which a number of individual deals must be put together, often on multiple "fronts," to realize a... View Details
      Keywords: Negotiation Deal; Management Practices and Processes; Value; Problems and Challenges; Business Startups; Sales; Partners and Partnerships; Venture Capital
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      Sebenius, James K. "Beyond the Deal: Wage a 'Negotiation Campaign'." Negotiation 13, no. 11 (November 2010).
      • October 2010 (Revised November 2010)
      • Case

      The NFL's Digital Media Strategy

      By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
      In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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      Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
      • September 2010 (Revised November 2010)
      • Case

      Ze-gen: Commercializing Clean Tech

      By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller
      The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details
      Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford
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      Applegate, Lynda M., Kaitlyn Lyons, and Scott Prozeller. "Ze-gen: Commercializing Clean Tech." Harvard Business School Case 811-014, September 2010. (Revised November 2010.)
      • 2010
      • Working Paper

      Venture Capital Investment in the Clean Energy Sector

      By: Shikhar Ghosh and Ramana Nanda
      We examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. While there are several startups in clean energy that are well-suited to the traditional venture capital... View Details
      Keywords: Business Startups; Energy Generation; Venture Capital; Investment; Governing Rules, Regulations, and Reforms; Technological Innovation; Competition; Green Technology Industry; Green Technology Industry; United States
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      Ghosh, Shikhar, and Ramana Nanda. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Working Paper, No. 11-020, August 2010.
      • June 2010 (Revised June 2011)
      • Case

      U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"

      By: Michael J. Roberts, Joseph B. Lassiter III and Ramana Nanda
      The case focuses on the U.S. Department of Energy (DOE) and the $38 billion of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" (i.e., helping young, innovative companies finance technically risky and very capital... View Details
      Keywords: Entrepreneurship; Financing and Loans; Government and Politics; Innovation and Invention; Programs; Business and Government Relations; Climate Change; Green Technology Industry; Green Technology Industry
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      Roberts, Michael J., Joseph B. Lassiter III, and Ramana Nanda. U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death". Harvard Business School Case 810-144, June 2010. (Revised June 2011.)
      • May 2010 (Revised November 2010)
      • Case

      Investment Technology Group

      By: Clayton S. Rose and David Lane
      Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step... View Details
      Keywords: Customer Relationship Management; Financial Crisis; Investment; Resignation and Termination; Crisis Management; Product Positioning; Organizational Change and Adaptation; Financial Services Industry; Information Technology Industry; New York (city, NY)
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      Rose, Clayton S., and David Lane. "Investment Technology Group." Harvard Business School Case 310-064, May 2010. (Revised November 2010.)
      • May 2010
      • Supplement

      Tremblant Capital Group Exhibits (CW)

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
      Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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      Greenwood, Robin. "Tremblant Capital Group Exhibits (CW)." Harvard Business School Spreadsheet Supplement 210-710, May 2010.
      • April 2010 (Revised May 2017)
      • Case

      Tremblant Capital Group

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
      Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
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      Greenwood, Robin. "Tremblant Capital Group." Harvard Business School Case 210-071, April 2010. (Revised May 2017.)
      • April 2010 (Revised January 2013)
      • Case

      Southwest Airlines: In a Different World

      By: James L. Heskett and W. Earl Sasser Jr.
      This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
      Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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      Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
      • April 2010 (Revised June 2011)
      • Background Note

      Television Competes for a Digital Audience

      By: Stephen P. Bradley and Nancy Bartlett
      In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
      Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
      • March 2010 (Revised June 2010)
      • Case

      The Greening of DUMBO

      By: Robert G. Eccles, Amy C. Edmondson and Abhijit Prabhu
      The Brooklyn, New York, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including... View Details
      Keywords: Transformation; Local Range; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Public Administration Industry; New York (city, NY)
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      Eccles, Robert G., Amy C. Edmondson, and Abhijit Prabhu. "The Greening of DUMBO." Harvard Business School Case 410-079, March 2010. (Revised June 2010.)
      • 2010
      • Book

      Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It

      By: Richard S. Tedlow
      This book deals with two of the biggest problems in business: Why do sane, smart leaders often refuse to accept the facts that threaten their companies? And how do they find the courage to resist denial when facing new trends, changing markets, and tough new... View Details
      Keywords: Change Management; Leadership; Problems and Challenges; Personal Characteristics; Competition
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      Tedlow, Richard S. Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It. Portfolio, 2010.
      • February 2010 (Revised November 2013)
      • Case

      Living PlanIT

      By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
      Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
      Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Green Technology Industry; Green Technology Industry; Green Technology Industry; Portugal
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      Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
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