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  • All HBS Web  (1,113)
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    • News  (246)
    • Research  (453)
    • Events  (6)
    • Multimedia  (15)
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  • 2025
  • Working Paper

The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
  • February 1999
  • Case

Volant Skis

By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
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Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
  • 2024
  • Working Paper

The Operational Impact of Customer Location in On-Demand Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno
The rapid growth of on-demand delivery services, particularly in the food and grocery sectors, has driven the expansion of hyperlocal fulfillment centers (FCs). This paper uses data from an on-demand grocery delivery platform in Latin America to assess how customer... View Details
Keywords: Consumer Behavior; Logistics; Geographic Location; Service Delivery; Quality; Retail Industry; Latin America
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Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "The Operational Impact of Customer Location in On-Demand Services." Working Paper, September 2024.
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
  • 2023
  • Working Paper

Do Third-Party Guarantors Reassure Foot Soldiers?

By: Natalia Garbiras-Díaz, Michael Weintraub, Leopoldo Fergusson, Juana Catalina Garcia Duque and Laia Balcells
Since the end of the Cold War, international third parties such as the United Nations (UN) have become frequent guarantors of peace agreements. Existing studies document that third parties provide assurances that help maintain peace, yet these studies nearly... View Details
Keywords: United Nations; Colombia; Peacemaking; Peace Process; Peace; Civil Unrest; Civil Society; Political Leadership; Policy; Civil Society or Community; Governance; Government and Politics; Economy; Economic Growth; Latin America; South America; Colombia
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Garbiras-Díaz, Natalia, Michael Weintraub, Leopoldo Fergusson, Juana Catalina Garcia Duque, and Laia Balcells. "Do Third-Party Guarantors Reassure Foot Soldiers?" Working Paper, August 2023.
  • April 2016 (Revised June 2017)
  • Teaching Note

Dollar General Bids for Family Dollar

By: Jonas Heese, Paula A. Price and Suraj Srinivasan
In spring 2015, Dollar General CEO Rick Dreiling was looking ahead to retiring at year's end but worried about ensuring continued growth for the company he had built since 2008 into a market leader in the U.S. discount retail world. Dollar General operated over 11,500... View Details
Keywords: Dollar General; Family Dollar; Dollar Tree; Antitrust; Board Of Directors; Activist Investors; Federal Trade Commission; Acquisition; Valuation; Corporate Strategy; Retail Industry
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Heese, Jonas, Paula A. Price, and Suraj Srinivasan. "Dollar General Bids for Family Dollar." Harvard Business School Teaching Note 116-052, April 2016. (Revised June 2017.)
  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
  • May 17, 2023
  • Article

Don't Let Passion Lead to Burnout on Your Team

By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
Passion is often heralded as the key to a fulfilling and successful career, but the authors’ recent research suggests that it can also come at a cost: Feeling passionate about work can lead to exhaustion and even burnout. Through studies with more than 700 employees... View Details
Keywords: Burnout; Emotions; Work-Life Balance; Employees
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Bredehorst, Joy, Kai Krautter, Jirs Meuris, and Jon M. Jachimowicz. "Don't Let Passion Lead to Burnout on Your Team." Harvard Business Review (website) (May 17, 2023).
  • October 2014 (Revised June 2015)
  • Case

Quiet Logistics (A)

By: Robert Simons and Natalie Kindred
This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details
Keywords: Strategy Execution; Strategic Uncertainty; Disruptive Change; Managing Growth; Robotics; Disruptive Technology; Managing Start-ups; Management Control Systems; Performance Measurement; Business Growth and Maturation; Disruption; Entrepreneurship; Disruptive Innovation; Crisis Management; Risk Management; Organizational Change and Adaptation; Business Strategy; Competitive Strategy; E-commerce; Distribution Industry; Technology Industry; United States
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Simons, Robert, and Natalie Kindred. "Quiet Logistics (A)." Harvard Business School Case 115-001, October 2014. (Revised June 2015.)
  • October 2011 (Revised May 2015)
  • Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson
When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details
Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America
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Deshpande, Rohit, Allen S. Grossman, and Ryan Johnson. "The American Repertory Theater." Harvard Business School Case 512-026, October 2011. (Revised May 2015.)
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

fulfillment that uses centralized inventory management. We ask whether, and if so, how, showrooms benefit the two most basic retail objectives: demand generation and operational efficiency. Using quasi-experimental data on showroom... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

  Working PapersOperational Failures and Problem Solving: An Empirical Study of Incident Reporting Authors:Julia Adler-Milstein, Sara J. Singer, and Michael W. Toffel Abstract Operational failures occur in all industries with consequences that range from minor... View Details
Keywords: Martha Lagace
  • November 2010 (Revised February 2013)
  • Supplement

Energy Security in Europe (B): The Southern Corridor

By: Rawi E. Abdelal and Sogomon Tarontsi
Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details
Keywords: Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Distribution; Business and Government Relations; Conflict and Resolution; Energy Industry; Russia; European Union
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Abdelal, Rawi E., and Sogomon Tarontsi. "Energy Security in Europe (B): The Southern Corridor." Harvard Business School Supplement 711-033, November 2010. (Revised February 2013.)
  • September 2020
  • Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
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Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
  • September 2016
  • Case

Ekal Vidyalaya: Education for Rural India

By: David Drake, Namrata Bhattacharya, Pooja Godbole and Amrita Saigal
By examining Ekal Vidyalaya (Ekal), a nonprofit network of schools in India, this case focuses on the classic challenge faced by organizations that grow through replication (e.g., McDonald's, Starbucks, Walmart, Whole Foods): How can they continue to drive growth when... View Details
Keywords: Nonprofit Organizations; Early Childhood Education; India
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Drake, David, Namrata Bhattacharya, Pooja Godbole, and Amrita Saigal. "Ekal Vidyalaya: Education for Rural India." Harvard Business School Case 617-021, September 2016.
  • Research Summary

Business Leaders and Corporate Responsibility

By: Thomas R. Piper
Thomas R. Piper is trying to establish an appropriate sense of ethics and corporate responsibility for future business leaders. Earlier research provided compelling evidence that many future leaders seriously doubt that their interpersonal ethics can be brought into... View Details
  • September 1999 (Revised April 2000)
  • Case

drugstore.com

By: Richard L. Nolan
On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have succeeded with a jobs-to-be-done mechanism: FedEx, for example, View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 17 Feb 2012
  • Working Paper Summaries

Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression

Keywords: by Dan Cable, Francesca Gino & Brad Staats
  • May 2020
  • Article

Value-Based Health Care in Undergraduate Medical Education

By: Jessica N. Holtzman, Bhushan R. Deshpande, Jessica C. Stuart, Thomas W. Feeley, Mary Witkowski, Edward M. Hundert and Jennifer Kasper
Problem: Value-based health care (VBHC) is an innovative framework for redesigning care delivery to achieve better outcomes for patients and reduce cost; however, providing students with the skills to understand and engage with these topics is a challenge to... View Details
Keywords: Value-based Health Care; Health Care and Treatment; Higher Education; Curriculum and Courses
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Holtzman, Jessica N., Bhushan R. Deshpande, Jessica C. Stuart, Thomas W. Feeley, Mary Witkowski, Edward M. Hundert, and Jennifer Kasper. "Value-Based Health Care in Undergraduate Medical Education." Academic Medicine 95, no. 5 (May 2020): 740–743.
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