Publications

June 1994
Supplement

Rudi Gassner at BMG International, Video

By: Linda A. Hill

Shows excerpts from a class discussion with Gassner and an MBA class. He describes his leadership style and the challenges he faces as the senior executive of a global entertainment enterprise. View Details

Keywords: Entertainment; Globalization; Leadership Style; Problems and Challenges; Entertainment and Recreation Industry

Career Coach

David Woodman

David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work Experience: General Manager of... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

March 2005 (Revised April 2007)
Case

Oprah!

By: William W. George and Andrew N. McLean

Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in... View Details

Keywords: Motivation and Incentives; Wealth; Leadership; Personal Development and Career; Gender; Biography; Philanthropy and Charitable Giving; Entertainment and Recreation Industry

Career Coach

Crystal Yao

Crystal is particularly interested in helping students understand careers in Sports, Media, and Entertainment and Big Tech, as well as functional careers in General Management, Strategy Consulting, Business Development, and Sales &... View Details

08 Sep 2016
Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Keywords: Re: Anita Elberse; Entertainment & Recreation

May 2016 (Revised April 2019)
Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld

Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details

Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Entertainment and Recreation Industry; Entertainment and Recreation Industry

06 Jan 2014
News

Blockbusters and the Ticket to Success

Why Tik Tok is Beating YouTube for Eyeball Time

November 2022

Video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore why TikTok raced ahead of other platforms. First,... View Details

01 Feb 2018
News

Black Business Leaders Series: Oprah’s Path to Authentic Leadership

January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

July 1991 (Revised May 1993)
Case

Fairfield Inn (B)

By: James L. Heskett

The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details

Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry

24 Nov 2015
News

Why Did Urban Outfitters Buy A Pizzeria?

January 2002 (Revised February 2002)
Case

Valuing the AOL Time Warner Merger

By: Lynda M. Applegate, Rena Miller and John N Rei

On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from... View Details

Keywords: Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Valuation; Situation or Environment; Entertainment and Recreation Industry; Entertainment and Recreation Industry