Entertainment / Media - Publications - Faculty & Research

May 1993 (Revised June 1993)
Case

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

consumers; 71 percent of those surveyed promised that brands and companies that placed their profits before people during the crisis would lose their trust forever. How can brands help during a crisis? Educate the public by transforming the brand’s authority and View Details

Keywords: by Jill Avery and Richard Edelman

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details

Keywords: by Michael Blanding; Education

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

history. Its stock, suffering the typical ups and downs of entertainment companies during the pandemic, had recovered and was at about the same price as when Chapek took over from “legendary” CEO Bob Iger two years earlier. He was aware,... View Details

Keywords: by James Heskett

May 2007 (Revised May 2011)
Teaching Note

Netflix (TN)

By: Willy C. Shih

Teaching note to (607-138). View Details

Keywords: Media; Entertainment; Entertainment and Recreation Industry

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16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details

Keywords: by Susan Young

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

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April 2007
Supplement

Dataset for "Clear Channel Communications, Inc." (CW)

By: Felix Oberholzer-Gee

Keywords: Media; Entertainment; Media and Broadcasting Industry

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29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

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29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

reinforce the positive consequences of taking the vaccine, such as the ability to visit family, go to work, and have more entertainment options. With those factors in mind, we offer three customer-centric recommendations to speed adoption... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

June 1995
Case

Bright Horizons: "Caring for Tomorrow" Videotape

By: Hugo Uyterhoeven

Keywords: Entertainment; Media; Technology; Motion Pictures and Video Industry; Technology Industry

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details