Employee Relationship Management - Publications - Faculty & Research - Harvard Business School

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March 2012
Background Note

Managing the Layoff Process: France

By: Sandra J. Sucher

This note is an overview of the context for managing layoffs in France. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that laid-off employees... View Details

Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; France

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October 2014
Case

Teckentrup: A Door to Managing Difference

By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer

For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details

2004
Book

Collaborative Customer Relationship Management: Taking CRM to the Next Level

By: Alexander H. Kracklauer, Daniel Quinn Mills and Dirk Seifert

Keywords: Cooperation; Customer Relationship Management

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March 2012
Background Note

Managing the Layoff Process: India

By: Sandra J. Sucher

This note is an overview of the context for managing layoffs in India. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that laid-off employees... View Details

Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; India

Teaching Interest

Managing Corporate Entrepreneurship

Professors Vijay Govindarajan and Chris Trimble

To stay on top, corporations must learn to continuously create, grow, and profit from completely new ways of doing business. They must simultaneously pursue both excellence in their existing business and... View Details

05 Dec 2022
Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on roles like office View Details

Keywords: by Pamela Reynolds

May 14, 2024
Article

One Way to Help Employees Build Emergency Savings

By: Timothy Flacke and Peter Tufano

Intentional cooperation between two organizations — BlackRock, a major asset management firm, and national non-profit, Commonwealth — created the conditions for the nation’s largest payroll processor, multiple U.S. employers, retirement record keepers, and others to... View Details

Keywords: Saving; Personal Finance; Income; Nonprofit Organizations; Corporate Social Responsibility and Impact; Partners and Partnerships

2012
Chapter

The Relational Roles of Brands

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry

2019
Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta

Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details

Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit

2016
Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser

Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details

Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe

May 2007
Article

Managing Your Boss

By: John J. Gabarro and John P. Kotter

The best way to make a major impact in your organization? Forge a strong relationship with your boss. You'll get the support and resources you need to put your great ideas into action. But "managing up" isn't easy. For example, if you're reporting to a new CEO, you... View Details

Keywords: Organizations; Relationships; Value; Behavior; Communication; Decisions

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March 2025
Case

Taylor Guitars: Making Employee Ownership Work The Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg

In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details

February 2016 (Revised February 2020)
Teaching Note

Oberoi Hotels: Train Whistle in the Tiger Reserve

By: Ryan W. Buell and Ananth Raman

Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization with a standardized service model can repeatedly delight... View Details

Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Training; Quality; Accommodations Industry; India

May 2003
Background Note

Customer Management Strategy in Business Markets

By: Das Narayandas

Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details

Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry

March 2018 (Revised August 2020)
Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier

This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details

Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show... View Details

Keywords: by Dina Gerdeman

08 Aug 2023
Research & Ideas

Black Employees Not Only Earn Less, But Deal with Bad Bosses and Poor Conditions

published in American Sociological Review in April, Zhang measured culture, manager quality, and work-life balance based on almost 933,000 employee reviews of 8,800 companies on the career website... View Details

Keywords: by Michael Blanding

1996
Chapter

The Social Construction of Relationships among Professional Women at Work

Keywords: Management; Relationships; Gender

January 2025
Article

Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses

By: John Guzek and Ashley Whillans

This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details

Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees

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February 2010
Article

Managing Know-How

By: Deishin Lee and Eric J. Van den Steen

We study how firms can use a knowledge management system to optimally leverage employee-generated know-how. In particular, we consider the following practical strategic questions for the manager of a knowledge-intensive firm: should her firm develop a formal knowledge... View Details

Keywords: Change; Employees; Information; Knowledge Management; Outcome or Result; Practice; Problems and Challenges; Motivation and Incentives; System; Value

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