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  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

easy to compare online, discount coupons and codes have high uptake, and sellers often bear the cost of shipping products to buyers. In addition to these factors, online selling precludes many methods of price discrimination exercised in... View Details
Keywords: Dina Gerdeman
  • Article

Analyzing Scrip Systems

By: Kris Johnson, David Simchi-Levi and Peng Sun
Scrip systems provide a nonmonetary trade economy for exchange of resources. We model a scrip system as a stochastic game and study system design issues on selection rules to match potential trade partners over time. We show the optimality of one particular rule in... View Details
Keywords: "Repeated Games"; Stochastic Trust Game; Dynamic Program; P2P Lending; Scrip Systems; Artificial Currency; Non-monetary Trade Economies; Marketplace Matching; Currency; Operations; Game Theory
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Johnson, Kris, David Simchi-Levi, and Peng Sun. "Analyzing Scrip Systems." Operations Research 62, no. 3 (May–June 2014): 524–534.
  • September 2019 (Revised November 2019)
  • Case

Pinduoduo

By: Feng Zhu, Krishna G. Palepu, Bonnie Yining Cao and Dawn H. Lau
Founded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China’s fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams,... View Details
Keywords: Digital Platforms; Business Model; Innovation and Invention; Competitive Advantage; Expansion; Strategy; E-commerce
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Zhu, Feng, Krishna G. Palepu, Bonnie Yining Cao, and Dawn H. Lau. "Pinduoduo." Harvard Business School Case 620-040, September 2019. (Revised November 2019.)
  • Article

Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry

By: Antonio Moreno and Christian Terwiesch
We use a detailed data set from the U.S. auto industry spanning from 2002 to 2009 and a variety of econometric methods to characterize the relationship between the availability of production mix flexibility and firms’ use of responsive pricing. We find that production... View Details
Keywords: Empirical Operations Management; Flexibility; Pricing; Automotive Industry; Production; Price; Management; Analysis; Auto Industry; United States
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Moreno, Antonio, and Christian Terwiesch. "Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry." Manufacturing & Service Operations Management 17, no. 4 (Fall 2015): 428–444.
  • January 1989 (Revised October 1993)
  • Background Note

Note: Valuing a Business Acquisition Opportunity

By: William E. Fruhan Jr.
Describes how to value an acquisition opportunity as a capital budgeting problem. Cash flows are discounted at the cost of capital and debt is deducted to value the equity capital of the target company. A key contribution of the note is the discussion of five methods... View Details
Keywords: Valuation; Acquisition; Opportunities
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Fruhan, William E., Jr. "Note: Valuing a Business Acquisition Opportunity." Harvard Business School Background Note 289-039, January 1989. (Revised October 1993.)
  • September 2010 (Revised August 2013)
  • Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry
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Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
  • March 2001
  • Background Note

Extracting Information from the Futures and Forwards Markets: The Relation between Spot Prices, Forward Prices and Expected Future Spot Prices

Discounted cash flow valuation calls for using expected future prices of inputs or outputs. This case describes the relationship between spot prices, forward/future prices, and expected future prices. Knowing current forward and future prices alone is not enough to... View Details
Keywords: Price; Cash Flow; Valuation; Futures and Commodity Futures
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Meulbroek, Lisa K. "Extracting Information from the Futures and Forwards Markets: The Relation between Spot Prices, Forward Prices and Expected Future Spot Prices." Harvard Business School Background Note 201-109, March 2001.
  • October 2000 (Revised April 2001)
  • Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford
Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
  • June 2016
  • Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Teaching Note 316-184, June 2016.
  • Article

Investing in What You Know: The Case of Individual Investors and Local Stocks

By: Mark Seasholes and Ning Zhu
This paper tests the performance of individuals' equity investments. We study over 40,000 accounts and 950,000 trades from a large discount broker. Individuals invest heavily in local stocks and put 14% more into these stocks than a market-neutral portfolio... View Details
Keywords: Stocks; Local Range; Investment; Equity
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Seasholes, Mark, and Ning Zhu. "Investing in What You Know: The Case of Individual Investors and Local Stocks." Journal of Investment Management 11, no. 1 (First Quarter 2013): 20–30.
  • October 2012 (Revised April 2014)
  • Case

Troubles at Tesco, 2012

By: John R. Wells and Galen Danskin
It was October 3rd, 2012, and all was not well at Tesco, the UK's largest supermarket chain with revenues of £64.5 billion ($104 billion). CEO Philip Clarke unveiled the first half-year profit drop in almost 20 years and, in the UK, the majors Asda and Sainsbury were... View Details
Keywords: Retailing; United Kingdom; Strategic Planning; Strategy; Retail Industry; United Kingdom
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Wells, John R., and Galen Danskin. "Troubles at Tesco, 2012." Harvard Business School Case 713-452, October 2012. (Revised April 2014.)
  • October 2000 (Revised November 2000)
  • Case

New Economy Ethics: YouKnowIt.com

By: Joseph L. Badaracco Jr. and Kim Slack
Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as... View Details
Keywords: Business Startups; Crime and Corruption; Customers; Entrepreneurship; Venture Capital; Governing and Advisory Boards; Media; Networks; Internet
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Badaracco, Joseph L., Jr., and Kim Slack. "New Economy Ethics: YouKnowIt.com." Harvard Business School Case 301-050, October 2000. (Revised November 2000.)
  • 2010
  • Chapter

The Euro as a Reserve Currency for Global Investors

By: Luis M. Viceira and Ricardo Gimeno
This article explores the demand for the euro for risk management purposes and the evidence of stock market integration in the euro area. We define a reserve currency as one that investors demand either because it helps them hedge real interest risk and inflation risk,... View Details
Keywords: Volatility; Inflation and Deflation; Capital Markets; Currency; Stocks; Financial Markets; Financing and Loans; Investment Return; Investment Portfolio; Risk Management
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Viceira, Luis M., and Ricardo Gimeno. "The Euro as a Reserve Currency for Global Investors." Chap. 4 in Spain and the Euro. The First Ten Years, 149–178. Madrid, Spain: Banco de España, 2010.
  • 2007
  • Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
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Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
  • January 1989 (Revised September 1995)
  • Case

MSDI-Alcala de Henares, Spain

By: Timothy A. Luehrman
Merck & Co., Inc. is evaluating a proposed cost-saving investment by its Spanish subsidiary. The case introduces techniques of discounted cash flow valuation analysis in a multicurrency setting. Can be used to teach basic international parity conditions as they relate... View Details
Keywords: Business Subsidiaries; Cash Flow; Cost Management; Currency; Investment; Management Analysis, Tools, and Techniques; Valuation; Spain
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Luehrman, Timothy A. "MSDI-Alcala de Henares, Spain." Harvard Business School Case 289-029, January 1989. (Revised September 1995.)
  • 17 Aug 2016
  • Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
  • Research Summary

Corporate Bond Pricing and Different Sources of Asset Return Volatility (with George Chacko and Jens Hilscher)

This paper presents a pricing model for defaultable bonds. Default is defined by a cash flow, not value, covenant. The cash flow (total distributions) yield is stochastic. We find that different sources of volatility, cash flow versus discount rate news, affect... View Details
  • April 1980
  • Case

Peter Green's First Day

Peter Green, a new salesperson for Scott Carpets, learns firsthand that his largest account has always been given a discount based on falsified information and expects the same preferred treatment to continue. Peter's boss condones the discount. Peter must decide... View Details
Keywords: Ethics; Rank and Position; Conflict and Resolution
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Matthews, John B., Jr., and Laura L. Nash. "Peter Green's First Day." Harvard Business School Case 380-186, April 1980.
  • October 1996 (Revised April 1997)
  • Case

Tweeter etc.

By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
  • May 2009
  • Case

Ceres Gardening Company: Funding Growth in Organic Products

By: John H. McArthur and Sunru Yong
Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details
Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Retail Industry; Agriculture and Agribusiness Industry
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McArthur, John H., and Sunru Yong. "Ceres Gardening Company: Funding Growth in Organic Products." Harvard Business School Brief Case 094-017, May 2009.
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