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      Digital Services And StrategyRemove Digital Services And Strategy →

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      • November 2023 (Revised June 2025)
      • Case

      Aviva plc: Examining Net Zero

      By: Peter Tufano, Brian Trelstad and Matteo Gasparini
      The board of Aviva Plc, one of the world’s largest insurers, must review its climate risk exposures and evaluate next steps. Risk experts at the firm have conducted a robust set of analyses prepared for its regulator, the Bank of England, simulating how various climate... View Details
      Keywords: Analysis; Climate Change; Insurance; Governing and Advisory Boards; Risk Management; Adaptation; Financial Services Industry; Financial Services Industry; Europe; United Kingdom
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      Tufano, Peter, Brian Trelstad, and Matteo Gasparini. "Aviva plc: Examining Net Zero." Harvard Business School Case 324-008, November 2023. (Revised June 2025.)
      • November 2023
      • Case

      Copilot(s): Generative AI at Microsoft and GitHub

      By: Frank Nagle, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright and Sarah Mehta
      This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was... View Details
      Keywords: Business Ventures; Strategy; AI and Machine Learning; Applications and Software; Product Launch; Web Services Industry; Web Services Industry; Web Services Industry; United States; California
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      Nagle, Frank, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright, and Sarah Mehta. "Copilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Case 624-010, November 2023.
      • November 2023 (Revised March 2024)
      • Technical Note

      Customer Data Privacy

      By: Eva Ascarza and Ta-Wei Huang
      This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central concern for businesses: building and maintaining customer trust and navigating the intricate regulatory... View Details
      Keywords: Customer Relationship Management; Governance Compliance; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Reputation; Trust; Information Management; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Europe; United States
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      Ascarza, Eva, and Ta-Wei Huang. "Customer Data Privacy." Harvard Business School Technical Note 524-005, November 2023. (Revised March 2024.)
      • November 2023
      • Case

      Will Fintechs and Central Banks Play in Emtech's Sandbox?

      By: Daniel Isenberg and William R. Kerr
      In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details
      Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms
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      Isenberg, Daniel, and William R. Kerr. "Will Fintechs and Central Banks Play in Emtech's Sandbox?" Harvard Business School Case 824-096, November 2023.
      • November 2023
      • Case

      Apple Inc. in 2023

      By: David B. Yoffie and Sarah von Bargen
      Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details
      Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry
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      Yoffie, David B., and Sarah von Bargen. "Apple Inc. in 2023." Harvard Business School Case 724-419, November 2023.
      • November 2023 (Revised January 2024)
      • Case

      Votorantim: Uniting Family and Business Across Generations

      By: Christina R. Wing, Carla Larangeira and Pedro Levindo
      Over a 105-year span, the Ermírio de Moraes family built Votorantim, one of Latin America’s largest industrial conglomerates, and among Brazil’s topmost businesses, also credited for helping “build” the country over decades. By early 2023, Votorantim included... View Details
      Keywords: Corporate Governance; Family Ownership; Business and Shareholder Relations; Family and Family Relationships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America
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      Wing, Christina R., Carla Larangeira, and Pedro Levindo. "Votorantim: Uniting Family and Business Across Generations." Harvard Business School Case 624-050, November 2023. (Revised January 2024.)
      • November–December 2023
      • Article

      Network Centralization and Collective Adaptability to a Shifting Environment

      By: Ethan S. Bernstein, Jesse C. Shore and Alice J. Jang
      We study the connection between communication network structure and an organization’s collective adaptability to a shifting environment. Research has shown that network centralization—the degree to which communication flows disproportionately through one or more... View Details
      Keywords: Network Centralization; Collective Intelligence; Organizational Change and Adaptation; Organizational Structure; Communication; Decision Making; Networks; Adaptation
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      Bernstein, Ethan S., Jesse C. Shore, and Alice J. Jang. "Network Centralization and Collective Adaptability to a Shifting Environment." Organization Science 34, no. 6 (November–December 2023): 2064–2096.
      • October 2023 (Revised April 2024)
      • Case

      Veeva Systems: The Next Frontier

      By: Satish Tadikonda and William Marks
      Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details
      Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry
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      Tadikonda, Satish, and William Marks. "Veeva Systems: The Next Frontier." Harvard Business School Case 824-074, October 2023. (Revised April 2024.)
      • October 2023
      • Case

      Hey Jane: Delivering Abortion Pills to the Doorstep

      By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta
      This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details
      Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States
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      Koning, Rembrand, Geraldine Pena-Galea, and Sarah Mehta. "Hey Jane: Delivering Abortion Pills to the Doorstep." Harvard Business School Case 724-408, October 2023.
      • October 2023
      • Case

      Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes

      By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
      Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH... View Details
      Keywords: Edtech; Textbook; Publishing; Leading Change; Change Management; Transformation; Digital Transformation; Expansion; Business Strategy; Publishing Industry; Education Industry; United States
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      Kim, John J-H, Derek C. M. van Bever, Michael Norris, and Max Hancock. "Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes." Harvard Business School Case 324-011, October 2023.
      • October 2023 (Revised February 2024)
      • Technical Note

      Design and Evaluation of Targeted Interventions

      By: Eva Ascarza and Ta-Wei (David) Huang
      Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
      Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
      • October 2023 (Revised March 2024)
      • Case

      Fantuan

      By: Feng Zhu and David Lane
      In 2023, CEO Randy Wu was considering the optimal growth strategy for Fantuan, a restaurant food delivery platform that had expanded from its 2014 founding in Vancouver, Canada to serve the Chinese demand for Asian cuisine in urban markets across Australia, Canada, the... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Diasporas; Entrepreneurship; Digital Platforms; Growth Management; Business Strategy; Diversification; Expansion; Growth and Development Strategy; Service Industry; Service Industry; United States; Canada; United Kingdom; Australia
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      Zhu, Feng, and David Lane. "Fantuan." Harvard Business School Case 624-023, October 2023. (Revised March 2024.)
      • October 2023 (Revised January 2024)
      • Case

      SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

      By: John J-H Kim, Mary C. Sauer and Emilie Billaud
      In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details
      Keywords: Family Business; Curriculum and Courses; Higher Education; Teaching; Digital Strategy; Disruptive Innovation; Knowledge Dissemination; Leading Change; Growth and Development Strategy; Management Succession; Resource Allocation; Organizational Structure; Education Industry; Europe; Spain
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      Kim, John J-H, Mary C. Sauer, and Emilie Billaud. "SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)." Harvard Business School Case 324-050, October 2023. (Revised January 2024.)
      • October 2023
      • Case

      Vida Health: Transforming Chronic Disease Treatment

      By: William Sahlman and Nicole Tempest Keller
      San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details
      Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco
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      Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
      • October 2023 (Revised February 2024)
      • Case

      Loris

      By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
      In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
      Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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      Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
      • October 2023 (Revised November 2023)
      • Case

      Recycle & Re-Match: The Future of Soccer Turfs

      By: George Serafeim, Lena Duchene and Carlota Moniz
      By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
      Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Service Industry; Service Industry; Service Industry; Service Industry; Service Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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      Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
      • September 2023
      • Supplement

      Design and Evaluation of Targeted Interventions

      By: Eva Ascarza
      Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
      Keywords: Marketing; Design; Business Strategy; Policy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Ascarza, Eva. "Design and Evaluation of Targeted Interventions." Harvard Business School Spreadsheet Supplement 524-703, September 2023.
      • September 2023 (Revised June 2024)
      • Case

      Kaspi.kz: Building Trust through Innovation

      By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
      This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
      Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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      Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
      • September 2023 (Revised December 2023)
      • Case

      TetraScience: Noise and Signal

      By: Thomas R. Eisenmann and Tom Quinn
      In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details
      Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston
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      Eisenmann, Thomas R., and Tom Quinn. "TetraScience: Noise and Signal." Harvard Business School Case 824-024, September 2023. (Revised December 2023.)
      • September 2023 (Revised September 2024)
      • Case

      IBJ, Inc. (A): Seeking Matrimony in Japan

      By: Ramon Casadesus-Masanell and Akiko Saito
      In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details
      Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value
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      Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (A): Seeking Matrimony in Japan." Harvard Business School Case 724-356, September 2023. (Revised September 2024.)
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