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  • 21 Mar 2019
  • HBS Case

The Ferrari Way

“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari transcends any one particular View Details
Keywords: by Michael Blanding; Auto
  • 27 Nov 2023
  • Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

Republican neighborhood. How do these factors come together?” Pons asks. Other disciplines, such as business, can also mimic the study’s design to look at questions in their fields. “For instance,” Pons says, “we could use this method to... View Details
Keywords: by Ben Rand
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

which these issues can be addressed. The course provides students with a framework for analyzing how family ownership, control, and management affect value and whether and how more value can be created for the various stakeholders in family firms. The course is View Details
Keywords: Martha Lagace
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

with some surprises While some of these findings may seem intuitive, they help marketers design better experiences by investing in the elements that matter, says De Freitas. Based on their findings, the researchers suggest certain... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

car is the design and the lines of it,” Ghosh says. “As opposed to ‘I'm a car buff who likes to look at racing.’ And you might like the Ferrari, but you also might like it because you have a sensibility for Italy, or View Details
Keywords: by Rachel Layne; Technology
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • December 2006
  • Case

Vipp A/S

By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details
Keywords: Supply Chain Management; Creativity; Product Design; Luxury; Brands and Branding
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  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating companies were allocated to either... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • Forthcoming
  • Article

No Line Left Behind: Assortative Matching Inside the Firm

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo
How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the... View Details
Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; Labor; Organizational Design; Performance Productivity; Fashion Industry
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  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
Related
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

a baker whose religious beliefs compelled him to refuse to design a cake for a gay couple’s wedding reception. “My guess is that most companies don’t have a written policy that articulates how to handle religion in the workplace in a way... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

the problem you wish to solve that they’ll provide insight into who they are. Surveys. Surveys are difficult to design and often capture random and subjective information instead of getting real data to inform your product. Great surveys... View Details
Keywords: by Julia Austin
  • 19 Apr 2011
  • First Look

First Look: April 19

paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity to adopt external knowledge and make internal inventions. We also measure how absorptive capacity is influenced by changes in... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

structure may affect borrowing costs. Corporate legal structure refers to the legal fragmentation of a firm into multiple, separately incorporated entities. This fragmentation is bound to be a factor when lenders determine the pricing of debt and View Details
Keywords: Dina Gerdeman
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf   PublicationsEntrepreneurial Ventures and... View Details
Keywords: Martha Lagace

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