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  • All HBS Web  (1,724)
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  • All HBS Web  (1,724)
    • People  (6)
    • News  (360)
    • Research  (1,128)
    • Events  (6)
    • Multimedia  (49)
  • Faculty Publications  (608)
← Page 9 of 1,724 Results →
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
  • 23 Jul 2015
  • News

Work Schedules: The False Tradeoff Between Fair and Productive

  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • February 2011 (Revised December 2012)
  • Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
  • 24 Oct 2017
  • News

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

  • 09 Sep 2013
  • Lessons from the Classroom

Teaching Climate Change to Skeptics

Harvard Business School's Business and Environment Initiative (BEI) aim to shift the debate to a practical conversation about business assessment. "It's striking that anyone frames this question in terms of 'belief,' saying things like,... View Details
Keywords: by Carmen Nobel
  • 16 Oct 2019
  • News

Amazon Under Attack, and Household Financial Stress

  • November 1994
  • Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Beauty and Cosmetics Industry
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (A)." Harvard Business School Case 795-047, November 1994.
  • October 2002 (Revised March 2009)
  • Background Note

Foreign Direct Investment

By: Laura Alfaro and Esteban Clavell
Briefly reviews motivations and trends behind foreign direct investment and multinational corporations as well as the policy debate that surrounds them. View Details
Keywords: International Finance; Foreign Direct Investment; Multinational Firms and Management; Policy; Business and Government Relations
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Alfaro, Laura, and Esteban Clavell. "Foreign Direct Investment." Harvard Business School Background Note 703-018, October 2002. (Revised March 2009.)
  • 02 Jun 2021
  • News

A Rare Find in Health Care: A Simple Solution to Racial Inequity

  • January 2022 (Revised August 2022)
  • Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
  • 08 Jan 2020
  • News

Predictions for 2020

  • 03 Nov 2016
  • News

Forget About Making College Affordable; Make it a Good Investment

  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

students discuss and debate potential solutions with fellow classmates, bringing their personal, cultural, and professional backgrounds to bear. While all cases help broaden the perspectives of future leaders, students find some to be... View Details
  • April 2005
  • Background Note

Strategies of Unrelated Diversification

By: Bharat N. Anand and Samhita Patwardhan Jayanti
Conglomerates lie at the heart of debates in corporate strategy. They include, perhaps, the best known companies in history--Beatrice Corp., General Electric, ITT, Siemens, and ABB--and at various times over the last few decades have been both admired and vilified as a... View Details
Keywords: Diversification; Business Conglomerates; Corporate Strategy; Value
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Anand, Bharat N., and Samhita Patwardhan Jayanti. "Strategies of Unrelated Diversification." Harvard Business School Background Note 705-480, April 2005.
  • June 1993 (Revised May 1997)
  • Case

SKA (Sweden)

By: David F. Hawkins
Management is debating a proposal to capitalize R&D. While Swedish GAAP permits capitalization, the general practice is to expense R&D as incurred. View Details
Keywords: Financial Statements; Financial Reporting; Framework; Balanced Scorecard; Policy; Accounting Industry; Sweden
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Hawkins, David F. "SKA (Sweden)." Harvard Business School Case 193-166, June 1993. (Revised May 1997.)
  • April 2019 (Revised April 2020)
  • Case

Reaganomics: Impact and Legacy

By: Tom Nicholas, John Masko and Matthew G. Preble
During the 1980s, President Ronald Reagan and his administration instituted several far-reaching economic policies that had both near- and long-term impacts on such aspects of the U.S. economy as monetary policy, inflation, the tax structure, and the role of... View Details
Keywords: Wealth and Poverty; Business and Government Relations; Leadership; Taxation; Government Administration; Government Legislation; Inflation and Deflation; Money; Economy; Economic Slowdown and Stagnation; Economic Growth; Equality and Inequality; United States
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Nicholas, Tom, John Masko, and Matthew G. Preble. "Reaganomics: Impact and Legacy." Harvard Business School Case 819-007, April 2019. (Revised April 2020.)
  • 28 Oct 2014
  • News

Bezos: Genius or aimless?

  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

Whose Job Is It to Rebuild the US Middle Class? Optimism among respondents to this month’s column concerning future United States growth rates hinges on whether the middle class can be restored. That’s a big contingency. Those commenting had differing opinions on just... View Details
Keywords: by James Heskett
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