Publications

07 Apr 2009
News

Will consumers determine iTunes prices?

April 2006
Case

Finance Leadership in Novartis Consumer Health Businesses

By: Boris Groysberg and Ingrid Vargas

Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details

Keywords: Finance; Financial Management; Multinational Firms and Management; Leadership Style; Health Industry; Japan; Australia; Venezuela

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

strengthen consumer protections. The risk they run is that too stringent regulation could make it harder for borrowers in need to get money. In today's challenging economic climate and with high unemployment, "many Americans borrow... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details

Keywords: by Dina Gerdeman; Health

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Consumer Products Industry

21 Oct 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

Director and Career Coach Katja Frey – Recruiting Relations Manager Get to know Lauren and Katja, the Career & Professional Development team that manages relationships with Consumer Products companies and works with HBS students... View Details

Keywords: Consumer Products / Retail

October 2008 (Revised September 2009)
Case

Consumer Lending in Japan: Citi CFJ (A)

By: J. Gunnar Trumbull and Akiko Kanno

Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details

Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan

12 Nov 2015
News

Can Consumers be Trusted with Their Own Health Care?

February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China

June 2025
Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni

The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details

Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy

Read Now

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details

Keywords: by Regina E. Herzlinger

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details

Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States

01 Aug 2014
News

Consumer Products Companies are Seeking Less Shelf Space

2014
Book

Consumer Lending in France and America: Credit and Welfare

By: Gunnar Trumbull

Why did America embrace consumer credit over the course of the twentieth century, when most other countries did not? How did American policy makers by the late twentieth century come to believe that more credit would make even poor families better off? This book traces... View Details

Keywords: Attitudes; Credit; France; United States

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24 Nov 2020
Working Paper Summaries

Accounting for Product Impact in the Consumer Finance Industry

Keywords: by George Serafeim and Katie Trinh; Financial Services

May 2019
Article

Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls

By: Anne Heinrichs, Jihwon Park and Eugene F. Soltes

Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors... View Details

Keywords: Disclosure; Conference Calls; Firm News; Corporate Disclosure; Business Earnings; Situation or Environment

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