Publications
Publications
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- Faculty Publications (322)
- April 2013
- Article
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
- Article
Competition and Cost Accounting
By: V.G. Narayanan and Michael Smith
The central theme of Competition and Cost Accounting is that strategic considerations may make it desirable for a firm to have divisions and product managers internalize something other than their true costs. In the case of transfer prices, a high transfer price... View Details
- February 2013 (Revised May 2013)
- Case
Juan Valdez: Innovation in Caffeination
By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
- January 2013 (Revised October 2013)
- Case
Chef Davide Oldani and Ristorante D'O
By: Gary Pisano, Alessandro Di Fiore, Elena Corsi and Elisa Farri
This case examines the unique business model of Ristorante D'O, a high end gourmand restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this... View Details
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
- September 2012 (Revised December 2012)
- Case
Addleshaw Goddard LLP (Abridged)
By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
- August 2012 (Revised November 2012)
- Case
Colorscope, Inc. (Abridged)
By: V.G. Narayanan
A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements. View Details
- July 2012 (Revised April 2014)
- Case
Research In Motion: The Mobile OS Platform War
By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
- July 2012 (Revised July 2015)
- Case
Nalli Silk Sarees (A)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the... View Details
- July 2012 (Revised August 2015)
- Case
SOHO China: Design, Development, and Social Harmony
By: Arthur I Segel and Mukti Khaire
Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the... View Details
- June 2012 (Revised February 2014)
- Case
Low-Carbon, Indigenous Innovation in China
For the past seven years or so, the Chinese government has been powering ahead with industrial policies to promote low-carbon energy technologies—wind, solar, electric batteries and vehicles, nuclear power, and even carbon capture and sequestration. In 2009, the... View Details
- June 2012 (Revised July 2013)
- Exercise
Competition Simulator Exercise: Instructions
In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
- March 2012 (Revised April 2013)
- Case
Schön Klinik: Eating Disorder Care
By: Michael E. Porter, Emma Stanton, Jessica A. Hohman and Caleb Stowell
The Schön Klinik is a private, for-profit German hospital group trying to establish itself as a premium health care provider in a competitive German market. The case details Schön Klinik's founding, its early focus on measurement and improvement, and the design and... View Details
- December 2011
- Article
Platform Envelopment
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
- July – August 2011
- Article
What Factors Drive Analyst Forecasts?
A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors... View Details
- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
- June 2011
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2010 (TN)
By: David B. Yoffie
Teaching Note for 711462. View Details
- March 2011 (Revised August 2012)
- Case
Groupon
By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details