Publications

October 2011
Case

CSN Stores

By: William A. Sahlman and Neil Tolaney

In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details

Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry

Video

Nicolás Jodal

Nicolás Jodal, Co-Founder and CEO of GeneXus, shares his reaction to recent advancements in Artificial Intelligence with Large Language Models (LLMs), comparing their emergence to the industrial revolution and underscoring the need for swift adaptation to the... View Details

22 Apr 2021
Video

If You Want Your Startup to Succeed, You Need to Understand Why Startups Fail

Video

Dr. Silvia Gold

Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, outlines her company’s experience with prior public health crises such as the H1N1 outbreak, which allowed them to rapidly license and start producing materials for the AstraZeneca... View Details

30 Oct 2019
Video

María Emilia Correa

María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the problem of corruption in Latin America, and her hope of an entrepreneurial... View Details

054: Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo

Frank Conway, host of Economic Rockstar, interviews Christine Exley about why she co-founded Wagaroo to help save dogs, how a trip to Honduras changed Christine’s academic path from mathematics to economics, and her work on what factors influence volunteer and... View Details

Video

Vimal Shah

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details

12 May 2023
News

Students Strive to Solve Climate Change

Nori Gerardo Lietz

Nori Gerardo Lietz is a Senior Lecturer of Business Administration in the Finance and Entrepreneurial Management Units. She presently teaches Real Estate Private Equity and Starting a Private Investment Firm.

Nori Gerardo Lietz is the founder of Areté... View Details

January 2014 (Revised June 2014)
Supplement

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez

Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details

Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States

Video

Louisa Mojela & Gloria Serobe

Louisa Mojela and Gloria Serobe, Co-Founders and leading executives of WIPHOLD, discuss what South Africa's Black Economic Empowerment (BEE) policies and legislation have meant for the company and the country's business landscape as a whole. View Details

05 Jan 2021
Video

Beatriz Fernández

Beatriz Fernández, Co-Founder and Manager of Crepes & Waffles S.A., discusses the important and vastly different roles her children play in the family business and how this has contributed to the growth of the company. View Details

July 2021 (Revised October 2021)
Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane

As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details

November 2005 (Revised December 2007)
Case

Motion Computing, Inc. -- 2004

By: William A. Sahlman and Caroline Perkins

Scott Eckert, the co-founder and CEO of Motion Computing, must decide whether to raise additional capital to support growth. Motion manufactures and distributes Tablet PCs. If the company opts to raise money, it must decide on the source and terms of the financing. View Details

Keywords: Risk and Uncertainty; Financing and Loans; Financial Strategy; Manufacturing Industry; Computer Industry; United States