Publications

June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding

15 Mar 2017
News

What's Your Favorite Case to Teach?

25 Oct 2013
Working Paper Summaries

Management: Theory and Practice, and Cases

Keywords: by Richard L. Nolan; Education

April 2004
Class Lecture

Participant-Centered Learning and the Case Method: A Case Study Teacher in Action

By: David A. Garvin

Keywords: Cases; Learning

13 Nov 2020
Blog Post

Take a Seat in the Case Method Classroom

Have you ever wondered what it was like to experience Harvard Business School’s Case Method teaching style? Watch the Harvard MBA Case Method classroom brought to life by Professor Tsedal Neeley and a... View Details

July 1989
Background Note

Learning by the Case Method in Marketing

Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details

Keywords: Marketing; Cases; Learning

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

idea for using Winfrey as the basis for one of HBS' hallmark case studies began simply enough. In the spring of 2002 when Koehn was teaching the first-year MBA course, The Entrepreneurial Manager, student Mia Mends approached Koehn... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

September 2023
Module Note

Live Case Exercise for Financial Reporting

By: Tatiana Sandino and Marshal Herrmann

Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details

Keywords: Financial Reporting; Research; Corporate Disclosure

January 1989 (Revised July 1991)
Case

Bank for International Development, Software Case

By: W. Carl Kester and Timothy A. Luehrman

A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details

Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation

Article

The Business Case for Curiosity

By: Francesca Gino

Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and... View Details

Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness

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20 Apr 2022
News

Case Method Centennial Celebration: General Shoe Company

16 Feb 2023
Blog Post

The Rituals of Case Method Teaching

case discussion in an MBA classroom might not be the same as singing to thousands in an arena or teeing up at the Masters, it is a practice that often inspires anxiety. We talked with four professors at HBS about how they use rituals in... View Details

Web

Teacher Workshops - Case Method Project

About Teacher Workshops 1ms Each fall, the Case Method Project hosts a workshop at Harvard Business School for high-school teachers interested in how to implement the case method in their classrooms.... View Details

March 2020 (Revised February 2023)
Case

Performance Management at Afreximbank (A)

By: Robert S. Kaplan, Siko Sikochi and Josh Steimle

Based in Cairo, Afreximbank was founded in October 1993 as a specialized continental financial institution designed to address the low level of intra-African trade, the decline in financial flows to Africa, the worsening external debt situation of many African... View Details

Keywords: Performance Management; Balanced Scorecard; Performance Expectations; Performance Evaluation; Performance Improvement; Organizational Culture; Strategy; Banking Industry; Africa; Egypt

July 2008 (Revised September 2008)
Case

Recent Developments in the Ranbaxy Case

By: Robert C. Pozen

This brief case describes settlements Indian drug maker Ranbaxy has made with Pfizer and AstraZeneca, as well as Daiichi Kangyo's purchase of a majority shareholding in Ranbaxy in 2008. View Details

Keywords: Mergers and Acquisitions; Patents; Lawsuits and Litigation; Ownership Stake; Pharmaceutical Industry; India