Blueprint For Mobility - Publications - Faculty & Research - Harvard Business School

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June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

2022
White Paper

The American Opportunity Index: A Corporate Scorecard of Worker Advancement

By: Matt Sigelman, Joseph Fuller, Nik Dawson and Gad Levanon

The American Opportunity Index: A Corporate Scorecard of Worker Advancement is a new effort to give companies and other stakeholders a set of robust tools that measure how well major employers are doing in fostering economic mobility for workers and how they could do... View Details

Keywords: Upward Mobility; Career Advancement; Personal Development and Career; Compensation and Benefits; Employees; Wages; Human Capital; Recruitment

September 1993 (Revised January 1994)
Case

Habitat for Humanity International

Habitat for Humanity, a not-for-profit, volunteer-based home builder, is coping with years of rapid growth and success. They now face a series of options to continue their successful course and must make corresponding organizational adjustments. Teaching objectives... View Details

Keywords: Organizational Change and Adaptation; Nonprofit Organizations; Growth Management; Housing; Service Industry; United States

April 2023 (Revised July 2023)
Case

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)

By: Emily Truelove, Michelle Zhang and Alpana Thapar

Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details

Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Change Management; Employee Relationship Management; Leadership; Talent and Talent Management; Telecommunications Industry; Technology Industry; Middle East; United Arab Emirates

September 2022
Article

Health Externalities and Policy: The Role of Social Preferences

By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi

Social preferences facilitate the internalization of health externalities, for example by reducing mobility during a pandemic. We test this hypothesis using mobility data from 258 cities worldwide alongside experimentally validated measures of social preferences.... View Details

Keywords: Social Preferences; Pandemics; Mobility; Health Externalities; Mitigation Policies; Health Pandemics; Cooperation; Behavior; Policy

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September 2024
Article

Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock

By: Patrick Agte, Arielle Bernhardt, Erica M. Field, Rohini Pande and Natalia Rigol

How do poor entrepreneurs trade off investments in business enterprises versus children's human capital, and how do these choices influence intergenerational socio-economic mobility? To examine this, we exploit experimental variation in household income resulting from... View Details

Keywords: Socio-economic Mobility; Entrepreneurship; Education; Income; Literacy; Poverty

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News

Data Can Do for Change Management What It Did for Marketing

August 2015 (Revised December 2016)
Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez

On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details

2024
Working Paper

Bounded Solidarity: The Role of Migrants in Shaping Entrepreneurial Ventures

By: Astrid Marinoni and Prithwiraj Choudhury

We explore a previously unexamined aspect of migrants’ contributions to local entrepreneurial ecosystems: the value created by cooperative interactions between migrants and locals in entrepreneurial ventures. Specifically, we analyze whether mixed teams composed of... View Details

Keywords: Migration; Mobility; Entrepreneurship; Immigration; Demographics; Groups and Teams

August 2010 (Revised August 2011)
Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank

At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details

Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Banking Industry; Information Technology Industry

July 2018
Article

Global Collaborative Patents

By: Sari Pekkala Kerr and William R. Kerr

We study the prevalence and traits of global collaborative patents for U.S. public companies, where the inventor team is located both within and outside of the United States. Collaborative patents are frequently observed when a corporation is entering into a new... View Details

Keywords: Innovation; Ethnic Networks; Migration; Technology Transfer; Mobility; Information Technology; Globalized Firms and Management; Diasporas; Patents; Ethnicity; Entrepreneurship; Research and Development; Foreign Direct Investment; Innovation and Invention; Globalization; United States

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

February 2024
Supplement

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco

By: Emily Truelove, Michelle Zhang and Alpana Thapar

Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details

Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Talent and Talent Management; Change Management; Employee Relationship Management; Telecommunications Industry; Technology Industry; Middle East; United Arab Emirates

Strategies for Two-Sided Markets

Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

February 2022 (Revised February 2023)
Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China

January 2003 (Revised January 2007)
Case

Guide Dogs for the Blind Association

By: Allen S. Grossman, Jane Wei-Skillern and Kristin Lieb

In 2002, Guide Dogs for the Blind Association, the recognized world leader in the breeding and training of guide dogs, was in the midst of broadening its reach and providing additional mobility services. Chief Executive Geraldine Peacock was concerned that systemic... View Details

Keywords: Transition; Growth and Development Strategy; Resource Allocation; Organizational Change and Adaptation; Programs; Networks; Nonprofit Organizations; Competitive Strategy

Program

Risk Management for Corporate Leaders—Virtual

takes a more comprehensive and strategic view of risk management. It provides frameworks and tools for senior leadership and corporate boards to strengthen your company's approach to managing both internal and external risks. You will... View Details

29 Jun 2010
News

Ruling Means Few Changes for Companies Under Sarbanes-Oxley

2021
Working Paper

Housing Consumption and the Cost of Remote Work

By: Christopher Stanton and Pratyush Tiwari

This paper estimates housing choice differences between households with and without remote workers. Prior to the pandemic, the expenditure share on housing was more than seven percent higher for remote households compared to similar non-remote households in the same... View Details

Keywords: Remote Work; Geographic Mobility; Housing; Cost; Geographic Location; Income

01 Aug 2019
News

Investing for Good

Tracy P. Palandjian (MBA 1997) is CEO and cofounder of Social Finance, a nonprofit dedicated to mobilizing capital to drive social progress, and a 2019 recipient of the HBS Alumni Achievement Award. In this video, she talks about the... View Details

Keywords: Finance

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