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Publications

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  • All HBS Web  (2,042)
    • People  (7)
    • News  (554)
    • Research  (1,053)
    • Events  (3)
    • Multimedia  (13)
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Show Results For

  • All HBS Web  (2,042)
    • People  (7)
    • News  (554)
    • Research  (1,053)
    • Events  (3)
    • Multimedia  (13)
  • Faculty Publications  (347)
← Page 9 of 2,042 Results →
  • Forthcoming
  • Article

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
Keywords: Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; Customer Focus and Relationships; Research
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Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." International Journal of Research in Marketing (forthcoming).
  • 15 Dec 2017
  • News

Patient-Powered Precision

  • 02 Nov 2015
  • News

The Secret Sauce of the Service Sector

  • 05 Oct 2010
  • News

Harvard Business School Introduces Executive Program on Risk Management

  • Research Summary

Creating Trust in International Joint Ventures in Asia: An Empirical Comparative Study

In the wake of the currently ongoing financial crisis in Asia, we anticipate a rapid increase of international joint ventures between Asian and Western firms. However, so far, the sources of success in international joint ventures have not been well understood. Why do... View Details
  • Teaching Interest

Advanced Management Program: Transforming Proven Leaders into Global Executives

By: Guhan Subramanian
As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details

    Contextual Intelligence

    https://hbr.org/resources/images/article_assets/hbr/1409/R1409C_SARACENO.jpgI have come to a conclusion that may surprise you: trying to apply management practices... View Details

    • February 2018
    • Case

    Qualtrics (A)

    By: Doug J. Chung and James M. Lattin
    Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
    Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
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    Chung, Doug J., and James M. Lattin. "Qualtrics (A)." Harvard Business School Case 518-082, February 2018.
    • 14 Jul 2020
    • News

    A New Playbook for Cure-Seeking Nonprofits

    • 04 May 2010
    • News

    Leadership yoga: Innovation advantages from seeing disadvantage

    • 2011
    • Book

    The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

    By: Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
    Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can... View Details
    Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage
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    Dyer, Jeffrey H., Hal B. Gregersen, and Clayton M. Christensen. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators. Boston, MA: Harvard Business Press, 2011.
    • 2010
    • Book

    One Report: Integrated Reporting for a Sustainable Strategy

    By: Robert G. Eccles and Michael Krzus
    "One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single... View Details
    Keywords: Integration; Reports; Strategy
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    Eccles, Robert G., and Michael Krzus. One Report: Integrated Reporting for a Sustainable Strategy. New York: John Wiley & Sons, 2010. (Winner of PROSE Award for Excellence in Business, Finance & Management "For Professional and Scholarly Excellence" presented by Association of American Publishers.)
    • 19 Oct 2022
    • Op-Ed

    Cofounder Courtship: How to Find the Right Mate—for Your Startup

    having the support to work through it will be crucial to your long-term success. One cannot rush the cofounder courtship process. The most successful cofounding relationships I’ve seen inevitably end up being far more than coworkers. They are View Details
    Keywords: by Julia Austin
    • 2015
    • Other Teaching and Training Material

    Entrepreneurship Reading: Launching Global Ventures

    By: William R. Kerr
    Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
    Global ventures are those that weave... View Details
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    Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
    • September 2006 (Revised February 2008)
    • Case

    Philips Electronics N.V.

    By: Jay W. Lorsch and Alexis Chernak
    Looks at the multinational company, Philips Electronics, which is headquartered in the Netherlands, as an example of a company with a two-tiered board. The company is governed by both a supervisory board and a board of management. Examines the role, dynamic, and best... View Details
    Keywords: Multinational Firms and Management; Corporate Governance; Governing and Advisory Boards; Business or Company Management; Management Teams; Netherlands
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    Lorsch, Jay W., and Alexis Chernak. "Philips Electronics N.V." Harvard Business School Case 407-047, September 2006. (Revised February 2008.)
    • February 1998 (Revised May 1998)
    • Case

    SITEL Corporation

    By: Howard H. Stevenson and Martha Gershun
    SITEL has grown extremely rapidly and is now operating worldwide with operations in more than 30 countries. Since many of its locations serve the same customers, the officers are debating the costs and benefits of additional centralization. Some feel that the autonomy... View Details
    Keywords: Organizational Change and Adaptation; Globalized Firms and Management; Growth Management; Success
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    Stevenson, Howard H., and Martha Gershun. "SITEL Corporation." Harvard Business School Case 898-153, February 1998. (Revised May 1998.)
    • 28 Jan 2019
    • Research & Ideas

    Forget Cash. Here Are Better Ways to Motivate Employees

    motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
    Keywords: by Dina Gerdeman
    • 17 Jan 2020
    • In Practice

    6 Traits That Set Top Business Leaders Apart

    their team’s best efforts. They’re great learners that view successful outcomes as both achieving specific objectives and improving their organization’s ability to deal with its next wave of challenges." Chester A. Huber, senior lecturer... View Details
    Keywords: by Danielle Kost
    • 06 Apr 2018
    • News

    Skills Over Degrees: Harvard Business School’s Joe Fuller Shares How Employers and Educators Can Find and Foster Skills for the Future

    • December 2023
    • Teaching Note

    Buurtzorg

    By: Ethan Bernstein and Tatiana Sandino
    Teaching Note for HBS Case No. 122-101. As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were... View Details
    Keywords: Health Care and Treatment; Employee Relationship Management; Knowledge Dissemination; Knowledge Management; Management Practices and Processes; Organizational Design; Organizational Structure; Groups and Teams; Learning; Health Industry; Netherlands
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    Bernstein, Ethan, and Tatiana Sandino. "Buurtzorg." Harvard Business School Teaching Note 124-059, December 2023.
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