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Show Results For
- All HBS Web
(2,041)
- People (7)
- News (545)
- Research (1,052)
- Events (3)
- Multimedia (13)
- Faculty Publications (347)
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
.ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE p.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE li.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE div.MsoNormal... View Details
- 04 May 2010
- News
Leadership yoga: Innovation advantages from seeing disadvantage
- 02 Nov 2020
- News
Research: How Virtual Teams Can Better Share Knowledge
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- 07 Jan 2019
- News
Top Ten Technology Books Of 2018
- 03 Dec 2016
- News
Help Wanted: More Jobs for America
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
work with. Promote cooperation and the exchange of information across the whole company. Put your best people closest to the action. Establish systems for the seamless sharing of knowledge. Secondary Management View Details
- November 2018 (Revised December 2020)
- Technical Note
Initial Coin Offerings in 2018
In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already... View Details
Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance
Bussgang, Jeffrey J., Ramana Nanda, Robert F. White, and Nathaniel Schwalb. "Initial Coin Offerings in 2018." Harvard Business School Technical Note 819-057, November 2018. (Revised December 2020.)
- 09 Feb 2017
- News
Black Business Leaders Series: Putting Diversity to Work
Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness
We introduce a new family of fairness definitions that interpolate between statistical and individual notions of fairness, obtaining some of the best properties of each. We show that checking whether these notions are satisfied is computationally hard in the worst... View Details
- 05 Dec 2022
- What Do You Think?
How Would Jack Welch’s Leadership Style Fare in Today’s World?
(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA '06) to suss out the best practices for branding next-generation products. "For managers, this is not a trivial... View Details
Keywords: by Carmen Nobel
- Teaching Interest
Advanced Management Program: Transforming Proven Leaders into Global Executives
As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details
- October 2023
- Case
Prime Coalition: Estimating Climate Impact
A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details
Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise
Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.
Sandra J. Sucher
Sandra Sucher, professor of management practice at Harvard Business School, is an internationally recognized trust researcher. The Power of Trust, her third book, is based on two decades of global research on how companies build stakeholder trust and how,... View Details
- February 2018
- Case
Qualtrics (A)
By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
Chung, Doug J., and James M. Lattin. "Qualtrics (A)." Harvard Business School Case 518-082, February 2018.
- February 2014 (Revised April 2014)
- Supplement
Pixability: Managing a Corporate Board (Pre Class)
By: Noam Wasserman
"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board... View Details
Wasserman, Noam. "Pixability: Managing a Corporate Board (Pre Class)." Harvard Business School Video Supplement 814-703, February 2014. (Revised April 2014.)
- 17 Nov 2020
- Video
New Founder Series: Customer Discovery
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
having the support to work through it will be crucial to your long-term success. One cannot rush the cofounder courtship process. The most successful cofounding relationships I’ve seen inevitably end up being far more than coworkers. They are View Details
Keywords: by Julia Austin