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Publications
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(2,042)
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- News (554)
- Research (1,053)
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- Multimedia (13)
- Faculty Publications (347)
- Forthcoming
- Article
Advancing Personalization: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
- 15 Dec 2017
- News
Patient-Powered Precision
- 02 Nov 2015
- News
The Secret Sauce of the Service Sector
- Research Summary
Creating Trust in International Joint Ventures in Asia: An Empirical Comparative Study
In the wake of the currently ongoing financial crisis in Asia, we anticipate a rapid increase of international joint ventures between Asian and Western firms. However, so far, the sources of success in international joint ventures have not been well understood. Why do... View Details
- Teaching Interest
Advanced Management Program: Transforming Proven Leaders into Global Executives
As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details
Contextual Intelligence
I have come to a conclusion that may surprise you: trying to apply management practices... View Details
- February 2018
- Case
Qualtrics (A)
By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
- 14 Jul 2020
- News
A New Playbook for Cure-Seeking Nonprofits
- 04 May 2010
- News
Leadership yoga: Innovation advantages from seeing disadvantage
- 2011
- Book
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
By: Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can... View Details
- 2010
- Book
One Report: Integrated Reporting for a Sustainable Strategy
By: Robert G. Eccles and Michael Krzus
"One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single... View Details
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
having the support to work through it will be crucial to your long-term success. One cannot rush the cofounder courtship process. The most successful cofounding relationships I’ve seen inevitably end up being far more than coworkers. They are View Details
Keywords: by Julia Austin
- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
Global ventures are those that weave... View Details
- September 2006 (Revised February 2008)
- Case
Philips Electronics N.V.
By: Jay W. Lorsch and Alexis Chernak
Looks at the multinational company, Philips Electronics, which is headquartered in the Netherlands, as an example of a company with a two-tiered board. The company is governed by both a supervisory board and a board of management. Examines the role, dynamic, and best... View Details
- February 1998 (Revised May 1998)
- Case
SITEL Corporation
By: Howard H. Stevenson and Martha Gershun
SITEL has grown extremely rapidly and is now operating worldwide with operations in more than 30 countries. Since many of its locations serve the same customers, the officers are debating the costs and benefits of additional centralization. Some feel that the autonomy... View Details
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
- 17 Jan 2020
- In Practice
6 Traits That Set Top Business Leaders Apart
their team’s best efforts. They’re great learners that view successful outcomes as both achieving specific objectives and improving their organization’s ability to deal with its next wave of challenges." Chester A. Huber, senior lecturer... View Details
Keywords: by Danielle Kost
- December 2023
- Teaching Note
Buurtzorg
By: Ethan Bernstein and Tatiana Sandino
Teaching Note for HBS Case No. 122-101. As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were... View Details