Publications

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

June 2006 (Revised February 2007)
Case

De Beers at the Millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Mining Industry; Africa

20 Jul 2021
News

Racial Diversity and Racial Policy Preferences: The Great Migration and Civil Rights

February 2016 (Revised August 2017)
Case

Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution

By: David Moss and Marc Campasano

In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances.... View Details

Keywords: Governance; Central Banking; Laws and Statutes; Government and Politics; History; Public Administration Industry; United States

Article

Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits

By: David R. Bell, Santiago Gallino and Antonio Moreno

Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key... View Details

Keywords: Experience Attributes; Marketing–operations Interface; Omnichannel Retailing; Quasi-experimental Methods; Retail Operations; Showrooms; Marketing Channels; Demand and Consumers; Performance Efficiency; Retail Industry

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

aware that fostering a culture of intense competition, in an honest attempt to motivate employees, may instead induce unethical behavior. At the same time, they need to consider the possibility that their rivals are misbehaving in the... View Details

Keywords: by Carmen Nobel; Auto

February 2004
Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler

Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details

Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms

03 Mar 2017
News

Do Search Ads Really Work?

Article

Thin Political Markets: The Soft Underbelly of Capitalism

By: Karthik Ramanna

"Thin political markets" are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our accounting-standards infrastructure. In thin political markets, corporate managers are largely... View Details

Keywords: Business And Society; Lobbying; Sustainability; Leadership; Economic Systems; Accounting; Business and Community Relations; Financial Institutions; Business and Government Relations

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11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

offers might accomplish the former but yield little general intelligence. Your eyes and ears have to be open for clues about where the overall market is headed. The more novel the circumstances, the more important situational awareness... View Details

Keywords: by Michael Wheeler; Sports

28 Apr 2016
Other Presentation

Unlocking the Potential of Geothermal Energy: Strategic Implications for Iceland, Other Nations and the International Community

By: Michael E. Porter and Christian H.M. Ketels

Professor Porter initiated the mapping of Iceland Geothermal Cluster Initiative in cooperation with the consulting company Gekon. He and his colleaque Dr. Christian Ketels introduced their findings in November 2010 at the first Iceland Geothermal Conference held in... View Details

Keywords: Iceland; Geothermal; Renewable; Competitiveness; Competition; Renewable Energy; Energy Industry; Iceland

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TeachingInterests

Entrepreneurship in Emerging Economies (Online Course)

By: Tarun Khanna

This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details

Asymmetric Naivete: Beliefs about Self-Control

Do individuals anticipate present bias in others? This paper jointly investigates beliefs about one's own and others' present bias in two settings. First, in a classroom survey, students systematically underestimate how late... View Details

January 17, 2022
Article

Reducing Racial Disparities in Cancer Outcomes

By: Kathy Giusti and Richard G. Hamermesh

A disproportionate number of Black patients die from cancer in the United States. A key to addressing this problem is enrolling more Black patients in clinical trials. A strategy consisting of these three parts can help accomplish this goal: 1) centralize information... View Details

Keywords: Cancer Trials; Racial Disparity; Health Testing and Trials; Race; Strategy

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January 2016
Article

Zooming In: A Practical Manual for Identifying Geographic Clusters

By: Juan Alcacer and Minyuan Zhao

This paper takes a close look at the reasons, procedures, and results of cluster identification methods. Despite being a popular research topic in strategy, economics, and sociology, geographic clusters are often studied with little consideration given to the... View Details

Keywords: Mathematical Methods

May 2015
Article

Review and Summary of Research on the Embodied Effects of Expansive (vs. Contractive) Nonverbal Displays

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap

In this comment we list the 33 published experiments based on 2,521 participants demonstrating the embodied effects of expansive versus contractive nonverbal postures. We discuss a new addition to this list that found an embodied effect of nonverbal expansiveness on... View Details

Keywords: Nonverbal Communication; Behavior; Research

15 Apr 2015
News

How looming product upgrades make us careless with what we have

19 Feb 2009
Working Paper Summaries

Dishonest Deed, Clear Conscience: Self-Preservation through Moral Disengagement and Motivated Forgetting

Keywords: by Lisa L. Shu, Francesca Gino & Max H. Bazerman

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details