Attribution - Publications - Faculty & Research

01 Sep 2008
News

The Levitt Brand

30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2008
News

The Prophet of Start-Ups

lot of the things that were attributed to Peter Drucker were Doriot’s ideas,” says Charles P. Waite (MBA ’59), a former student who went on to work at ARD for many years and was a founding partner of Greylock, the Boston-based venture... View Details

Keywords: Spencer E. Ante; George Doriot; Charles F. Kettering; Lawrence Lowell; F. Warren Hellman; Finance; Securities, Commodities, and Other Financial Investments; Finance

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

Now some have criticized the efficacy of campaigns like the one that you ran with the Georgia Meth Project saying that it's very difficult to prove success and to attribute success to particular ads. How do you measure success? Langford:... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

Perspectives in Nonprofit Management executive program that focused on the MFA's partnership with Fleet in sponsoring the "Monet in the 20th Century" exhibition. Greyser attributes the success of this 1998 blockbuster — which was that... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Apr 1997
News

Facing the Music

Detroit to Los Angeles in 1972, adds that the current stagnation can also be attributed to "a lack of hits" on the part of the major labels and increased competition for the consumer entertainment dollar. In 1996, efforts by big stars... View Details

Keywords: Marguerite Rigoglioso

01 Dec 2012
News

From Where We Stand

Roslyn Braeman Payne (MBA 1970), president, Jackson Street Partners, San Francisco, California A well-known saying attributed to Confucius identifies the essence of life's journey: By three methods we may learn wisdom: first, by... View Details

01 Sep 2018
News

September 2018 Alumni and Faculty Books

Pham (MBA 2012) Simon & Schuster Traditionally, the word “mogul” has been attributed to men. But Pham has redefined it. Now, when you Google the word, the top search result is the company she founded, Mogul, a platform that enables... View Details

Publications