Apple - Publications - Faculty & Research

25 Aug 2011
News

Apple Should Explain Jobs's New Role, Governance Experts Say

August 1985 (Revised September 1987)
Case

John Sculley at Apple Computer (A & B) (Condensed)

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10 Jun 2024
News

Apple Intelligence Will Infuse the iPhone With Generative AI

27 May 2021
News

Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices

Apple Computer 1992 - Showcased Among The Case Centre's 40th Anniversary Top 40 Bestselling Cases

Getting to the core of Apple: In 1991 the computer industry had just experienced its worst year in history. Although Apple had continued to outperform its competitors, the intense competition was putting acute pressure on its margins. This case examines Apple's... View Details

03 Apr 2015
News

The Apple Watch: A gateway drug for Swiss horology

21 Jul 2013
News

High-End Smartphone Boom Ending as Price Drop Hits Apple

21 Aug 2012
News

Apple Reaches Record U.S. Market Value on IPhone Optimism

24 Oct 2018
News

H-1B lottery change would help Google, Facebook, Apple and hurt outsourcers

27 Apr 2016
News

Vivek Wadhwa: Apple should buy Tesla and make Elon Musk CEO

April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

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April 2009
Case

Symbian, Google & Apple in the Mobile Space (A)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Symbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors. View Details

Keywords: Decision Choices and Conditions; Distribution; Competitive Strategy; Mobile and Wireless Technology; Applications and Software

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