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(281)
- People (2)
- News (109)
- Research (141)
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Career Journey | MBA
Video duration: 3:11 Play Career Journeys | Rhea Choudhury video Play Video duration: 2:32 Rhea Choudhury Rhea Choudhury (MBA 2024) reflects on how HBS broadened her perspective, leading her from engineering to a passion for mission-driven work through a National View Details
- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- Profile
Clarissa Quintanilla
process for small businesses, and another to help develop the Newmarket district into the first green industrial park in an urban core. This summer, Clarissa will be working with I-Dev International.“It... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're... View Details
- 01 Jun 2024
- News
Turning Point: On the Line
staff of Truth Be Told (Apple) at Disney. What made it so bizarrely poetic is that Disney was where this freshly minted Harvard MBA had begun his entertainment industry career. I’d long dreamt of living a creative life. I was always the... View Details
- 01 Jun 2007
- News
Up from the Ashes
Galbraith, who arrived at Harvard two years after Schumpeter, remembered him as “a slightly swarthy man of solid frame and a little less than average height.” At 5’8” he was actually about average, but to the 6’8” Galbraith almost everyone seemed short. Schumpeter had... View Details
- 06 May 2019
- News
Startup Talk in Chicago
Entrepreneurship Council within the club in 2006, and has led a dedicated team of alumni in developing a robust network connecting entrepreneurs with mentors, investors, and industry leaders. “The Distinguished Speaker Series has brought... View Details
- 04 Jun 2008
- News
Whistle While You Work
the hair down — things that business frowns upon. After the workweek ends on Friday, music is what you jack up on your car stereo as you head over to Fenway Park to watch the Red Sox humble those guys in pinstripes. Music and sports are... View Details
- 01 Sep 2018
- News
Escape Hatch
tech founder and startup consultant. Burned out, Staff took a few months off before enrolling at HBS to park a borrowed Airstream trailer in various towns around the Mountain West. That was an experiment in tiny living; in Bozeman,... View Details
- 01 Sep 2010
- News
A CEO Goes Undercover
about John Briggs as he adapted to his new, unfamiliar job. In fact, I was eager for the undercover experience because I’d never worked the frontline jobs in the theme-park industry and didn’t want any CEO-type special treatment. Plus, I... View Details
- 05 Jan 2022
- News
Untapped Potential
overlooked, giant industry that is at the base of society. Water is essential to our ability to exist,” he says. “[The sector] employs 10 times the number of people who are employed in oil and gas.” Water problems have also become more... View Details
- 01 Dec 2022
- News
In My Humble Opinion: Natural Fit
Patty in the foothills of Park City, Utah, home base for US Ski & Snowboard At the age of 18, Anouk Patty (MBA 1997) was in an enviable position, or so it seemed. In addition to gaining acceptance at Dartmouth College, Patty’s speed and... View Details
- Web
The Incredible Land of Ice and Fire: Exploring Iceland's Renewable Energy Model for a Changing Planet - Blog - Business & Environment
innovation hub for sustainable companies. The 103-hectare Geothermal Park hosts a community of forward-thinking businesses in energy and sustainability, offering infrastructure, knowledge, and resources to minimize waste and maximize... View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography Collections Introduction Large Collections Automobile Industry Caterpillar... View Details
- 01 Dec 2018
- News
Raising the Barrio
Buenos Aires’s Villa 31 is within sight of Retiro, one of the wealthiest enclaves in Argentina’s capital. But the villa miseria—the Argentinian term for an unplanned shantytown—is a world away. The neighborhood is sandwiched between the largest railway station in... View Details
Keywords: April White
- 01 Jun 2017
- News
Streamlining the Supermarket
whom he’d known since high school. They were equally intrigued. “We thought, why don’t we use that technology to disrupt the grocery industry by bringing the same type of efficiencies to the supermarket?” Aguerrevere says. Last November,... View Details
Keywords: Francis Storrs
- 17 Nov 2016
- News
Wired for Innovation
Photography by Michael Stravato From cofounding the first aerial tramway high above Costa Rica’s rainforest canopy, to helping a two-person wind-energy startup become an industry leader, to making a quixotic run for US Congress, Michael... View Details
- 09 Apr 2024
- Blog Post
IFC India: JSW Steel
across the country. This January, we had the good fortune to travel to India for one of Harvard Business School’s Immersive Field Courses (IFCs), focusing on “Decarbonizing while Developing.” It was a unique opportunity to understand how View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
beauty of working in California is that I still wake up on East Coast time. I can work three or four hours before the LA day kicks in.” Happy place: Bryant Park in Manhattan. “You can take a genuine, green-grass moment that’s very... View Details