Publications

June 1963 (Revised November 1977)
Case

American Motors Corp.: Corporate Strategy

By: Bruce R. Scott

Keywords: Corporate Strategy; Auto Industry

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May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

November 2010 (Revised September 2015)
Case

American International Group - 2010

By: Jay W. Lorsch and Melissa Barton

The AIG Board underwent significant restructuring after the company was bailed out by the U.S. government in September 2008 in the midst of the financial crisis. View Details

Keywords: Financial Crisis; Insolvency and Bankruptcy; Business and Government Relations; Governing and Advisory Boards; Management Teams; Restructuring; Financial Services Industry

July 1989 (Revised June 1993)
Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details

Keywords: Competition; Revenue; Air Transportation Industry

April 1998 (Revised March 1999)
Case

Chile: The Latin American Tiger?

Examines Chile's development strategy since 1973. Following a series of domestic economic reforms, the country must decide whether to join a regional trading block. Considers the advantages and disadvantages of regional trade agreements and examines the differences... View Details

Keywords: Trade; Developing Countries and Economies; Macroeconomics; Chile

October 1991 (Revised February 1995)
Case

North American Free Trade Agreement

By: Ray A. Goldberg

Keywords: Trade; Agreements and Arrangements

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January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America

July 1985 (Revised January 1988)
Case

American Hospital Supply Corp.: The ASAP System (A)

American Hospital Supply, the largest firm in the U.S. hospital supply industry, has achieved success in part through the use of information systems. Changes in the hospital marketplace suggest a shift in strategy would be appropriate. What role should information... View Details

Keywords: Information Technology; Order Taking and Fulfillment; Distribution Industry; Health Industry; United States

September 2021
Teaching Note

Merging American Airlines and US Airways (A) and (B)

By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop

This teaching note provides recommendations for instructors interested in teaching the cases "Merging American Airlines and US Airways" (A) and (B) (HBS nos. 417-054 and 418-036), including both one-day and two-day teaching options. View Details

Keywords: Merger Integration; Mergers And Acquisitions