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(1,969)
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- Events (7)
- Multimedia (5)
- Faculty Publications (388)
- Web
About the Project - Creating Emerging Markets
About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful... View Details
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
(Editor's Note: In a recent issue, Economic Sociology: The European Electronic Newsletter tackled the controversial issue of "commodification of the body." Harvard Business School professor Michel Anteby contributed the following essay that discusses issues... View Details
- 09 Oct 2014
- News
Americans love an underdog, and they seriously love the Royals
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets... View Details
- Web
Negotiation, Organizations & Markets - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Article Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode... View Details
- Fast Answer
Music & Activism: Market Research Resources
Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
Passport Global... View Details
Passport Global... View Details
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
engine for innovation and job creation to drive competitiveness, while also providing a path to a prosperous lifestyle for countless American families. But today, small businesses are not creating these jobs at the rate that we need. The... View Details
- Web
Frequently Asked Questions - Creating Emerging Markets
feel most comfortable. For example, most of our Latin American interviews are in Spanish, and many of our Brazilian interviews are in Portuguese. We currently lack sufficient Chinese language capabilities on our faculty to conduct a full... View Details
- March 2025
- Case
Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market
By: John Macomber, Juan Pablo Heusser Killing, Siddhant Pardeshi and Sally Su
Short-term rentals listed via apps like AirBnB and VRBO are increasingly interesting investments for small-scale real estate investors. However, they have substantial operating costs, vacancy risk, and regulatory exposure compared to traditional long-term leases... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Ayelet Israeli : Finalist for the 2024 Erin Anderson Award for Emerging Female Marketing Scholar and Mentor from the American... View Details
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
family and business. And when buyouts do happen, they usually come late. "Buyouts of family owners rarely happen—even when it is clearly a good option" The Case Of Market Basket Market Basket, a... View Details
Keywords: Retail
- 2008
- Working Paper
Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets
By: Mikolaj Jan Piskorski
Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details
- February 2017
- Supplement
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- Web
Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade
Related Collections Site Credits The China house was ultimately a go-between, an economic mediator spanning both geographic and cultural distance. — Stephen Lockwood, Augustine Heard and Company , 1858-1862 2 Doing Business with China: Early View Details
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
AvigatorPhotographer Are Free Trade Notions Repeatedly Victim to Short-Term Thinking? Free trade and free markets are concepts to which many of us, given our training in economics, aspire. But they inevitably fall victim to the varied and... View Details
Keywords: by James Heskett