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Show Results For
- All HBS Web
(3,547)
- People (2)
- News (1,087)
- Research (1,976)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,225)
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- September 2014
- Supplement
Pfizer and AstraZeneca: Marketing an Acquisition (B)
By: John A. Quelch and James Weber
This (B) case provides a brief description of the outcome of the (A) case. View Details
Keywords: Health Care Policy; Pharmaceutical Sales; Mergers And Acquisitions; Marketing; Pharmaceutical Industry; United Kingdom; United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014.
- April 2010
- Supplement
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Heather Beckham
- October 2011 (Revised March 2012)
- Teaching Note
Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case)
By: John A. Quelch and Alisa Zalosh
Teaching Note for Product Number 4350 View Details
- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
- September 2009
- Teaching Note
Culinarian Cookware: Pondering Price Promotion (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4057. View Details
- Article
Can Corporate Social Responsibility Survive Recession?
By: John A. Quelch and Katherine Jocz
Quelch, John A., and Katherine Jocz. "Can Corporate Social Responsibility Survive Recession?" Leader to Leader, no. 53 (Summer 2009): 37–43.
- Article
An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy
By: John A. Quelch and Katherine Jocz
The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for... View Details
Quelch, John A., and Katherine Jocz. "An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy." Journal of Public Policy & Marketing 27, no. 2 (Fall 2008): 202–206.
- August 2007 (Revised April 2008)
- Case
McDonald's
By: John A. Quelch and Kerry Herman
Quelch, John A., and Kerry Herman. "McDonald's." Harvard Business School Case 508-025, August 2007. (Revised April 2008.)
- August/September 2003
- Article
A Plea to Boards to Shift Focus Back to the Customer
By: Gail J. McGovern and John Quelch
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- Article
Country Managers in Transitional Economies: The Case of Vietnam
By: John A. Quelch and Christine Dinh-Tan
Quelch, John A., and Christine Dinh-Tan. "Country Managers in Transitional Economies: The Case of Vietnam." Business Horizons 41, no. 4 (July–August 1998): 34–40.
- Article
Can Sales Promotion Go Global?
By: Kamran Kashani and John A. Quelch
Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
- Article
In Defense of Price Promotion
By: Paul Farris and John A. Quelch
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- June 2017
- Supplement
Theranos: Small Volume Blood Testing (B)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017.
- October 2015
- Case
DPDHL Group: Employee Safety and Wellbeing
By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
Quelch, John A., and Carin-Isabel Knoop. "DPDHL Group: Employee Safety and Wellbeing." Harvard Business School Case 516-049, October 2015.
- September 2015
- Teaching Note
Eco7: Launching a New Motor Oil (Brief Case)
By: John A. Quelch and Sunru Yong
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
- June 2009
- Supplement
Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham