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- All HBS Web
(3,061)
- People (7)
- News (903)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (840)
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
- 01 Dec 2012
- News
Taking Time to Make Time
takes a lot more than organizing your schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization... View Details
Keywords: Time management
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details
Keywords: by Martha Lagace
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 01 Dec 2001
- News
Reaching Out
"Many people want to spend their productive years doing something that they care about, and one way to do that is to work through the social sector on issues that markets alone don't always address," Childress says. A Two-Way Street While... View Details
- 19 May 2008
- Research & Ideas
Connecting School Ties and Stock Recommendations
collect on a large fraction of financial market participants. However, we do believe a number of other social networks, such as family or community ties, are also important for individuals, but we were... View Details
- 04 Jan 2016
- News
Making Things Right for Those Who’ve Been Done Wrong
helped clients gain market share.’ I wanted to look back on my career and say, ‘I did my part to make the world a better place.’ “I talked to a lot of people about work that they did and what they found satisfying, and I realized that the... View Details
- Fast Answer
Resources for Harvard Economics Students
complete list of databases available to the Harvard Community via WRDS. See WRDS Fast Answers for more information. Which databases can I use in person at Baker Library? Bloomberg Current and historical financial... View Details
- Web
Business and Climate Change Course | HBS Online
Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details
- 26 Mar 2008
- First Look
First Look: March 26, 2008
communication technology sector in the United States, and find empirical support for the four hypotheses developed here. The research presented in this paper has implications for our understanding not only of who adopts advanced... View Details
Keywords: Martha Lagace
- March 2009
- Teaching Note
Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)
By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
- 25 Aug 2022
- News
Case Study: Sound Check
line succeed. Aim to be world’s best at one thing, regardless of customer size. Okay, two things, just in case. But not everything. And aim for a very specific acquirer of the company at a time that’s right for you and your lives. Good luck! —Bill Mirbach (MBA 1976) is... View Details
- Profile
Aimmy Asavatevavith
View Video Aimmy Asavatevavith appreciates the complexities of cultural context. On the one hand, her mother inspired her interest in business. “She was the only female executive in her company,“ Aimmy says. “I grew up hearing her talk about View Details
Keywords: Retail/Hospitality
- 01 Sep 2004
- News
Home Sweet (Modular) Home
drag on for weeks. Greentech’s solution? Stuntz plans to acquire a small finish-work construction company to guarantee timely completion of future projects. After an initial rush of orders, Greentech’s assembly line fell silent last winter. Looking back, Stuntz faults... View Details
- 24 Apr 2014
- News
Providing lessons in financial literacy
2008, oversees finance, IT, sales operations, and marketing at CEE. “I love to come in and find ways to start and grow businesses, and create opportunities,” she says. (Published April 2014) View Details
- 01 Dec 1997
- News
A Conversation with John Doerr (MBA '76)
market; and a set of financings reasonable for all parties. Fifth, and most important, is a tremendous sense of urgency. We want to back ventures that are the first or second entrants in their markets, so speeding the product to market in... View Details
- Career Coach
Vincent Dessain
Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- 01 Mar 2007
- News
Latin American Conference
in Latin America. Speakers addressed the general lack of understanding of the region’s business dynamics and the worrying lag in competitiveness relative to emerging markets in China and India. The conference was sponsored by the HBS Club... View Details