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  • All HBS Web  (7,568)
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  • All HBS Web  (7,568)
    • People  (24)
    • News  (1,601)
    • Research  (4,618)
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    • Multimedia  (70)
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  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
  • September 1988 (Revised December 1998)
  • Case

Donner Co.

By: Roy D. Shapiro
The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details
Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry
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Shapiro, Roy D. "Donner Co." Harvard Business School Case 689-030, September 1988. (Revised December 1998.)

    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
    • 25 Mar 2021
    • News

    Alumni Honor Nitin Nohria and Support His Legacy

    low- and middle-skill workers, particularly those considered essential during the recent pandemic, and offers companies strategies for reaching them (coauthored by Professor of View Details
    • April 6, 2023
    • Article

    A New NFT Launch Strategy: The Wave Mint

    By: Scott Duke Kominers and 1337 Skulls Sers
    In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
    Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
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    Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
    • 25 Jun 2014
    • Lessons from the Classroom

    FIELD Trip: Conquering the Gap Between Knowing and Doing

    services in Vietnam, for example, might go to an inner-city neighborhood of Boston with a high concentration of foreign nationals, to survey them on their banking habits and test out new ideas for changing these habits. Theory Into View Details
    Keywords: by Michael Blanding; Education
    • Article

    Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

    By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
    A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
    Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software
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    MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
    • June 2016
    • Teaching Note

    N12 Technologies: Building an Organization and Building a Business

    By: David A. Garvin
    N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
    Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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    Garvin, David A. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Teaching Note 316-187, June 2016.
    • Article

    Administrative Costs Associated with Physician Billing and Insurance-Related Activities at an Academic Health Care System

    By: Phillip Tseng, Robert S. Kaplan, Barak D. Richman, Mahek A. Shah and Kevin A. Schulman
    The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians. This study used time-driven activity-based costing to determine the administrative costs associated with... View Details
    Keywords: Health Care and Treatment; Cost Management; Insurance; Problems and Challenges
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    Tseng, Phillip, Robert S. Kaplan, Barak D. Richman, Mahek A. Shah, and Kevin A. Schulman. "Administrative Costs Associated with Physician Billing and Insurance-Related Activities at an Academic Health Care System." JAMA, the Journal of the American Medical Association 319, no. 7 (February 20, 2018): 691–697.
    • 15 Dec 2008
    • Research & Ideas

    The Surprisingly Successful Marriages of Multinationals and Social Brands

    to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how View Details
    Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
    • Web

    News Coverage - Institute For Strategy And Competitiveness

    Involved Videos Books News Coverage VBHCD in the News Finding Value in the Cost of BPH Care MEDPAGE TODAY Charles Bankhead (March 2015) Fast-Track Process Cuts Time in PACU and Saves Money ANESTHESIOLOGY... View Details
    • 2021
    • Working Paper

    Multi-location Workers in Multinational Firms? Tradeoffs in Contextual Specialization of Employees and Organizational Outcomes

    By: Hise O. Gibson, Ryan W. Buell and Prithwiraj Choudhury
    We study how “contextual specialization,” the act of focusing workers’ organizational tasks within a particular locational context, and “contextual non-specialization,” the practice of diversifying workers’ organizational tasks among multiple locational contexts,... View Details
    Keywords: Talent and Talent Management; Performance; Experience and Expertise; Selection and Staffing; Strength and Weakness; Personal Development and Career
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    Gibson, Hise O., Ryan W. Buell, and Prithwiraj Choudhury. "Multi-location Workers in Multinational Firms? Tradeoffs in Contextual Specialization of Employees and Organizational Outcomes." Harvard Business School Working Paper, No. 22-007, August 2021.
    • 2008
    • Working Paper

    From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

    By: Marion Fourcade and Rakesh Khurana
    As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
    Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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    Fourcade, Marion, and Rakesh Khurana. "From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." Harvard Business School Working Paper, No. 09-037, September 2008.
    • February 2010 (Revised May 2010)
    • Case

    Jet Propulsion Laboratory

    By: Robert S. Kaplan and Anette Mikes
    The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
    Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States
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    Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)
    • Web

    Ansel Adams and Polaroid R&D | Baker Library

    IV.2, f. 30. Exposure record for test photographs of Beaumont and Nancy Newhall, January 1954. Polaroid Corporation Records, Photographs & Correspondence of Ansel Adams, b. IV.2, f. 27. Adams understood that Land “believed strongly that... View Details
    • Web

    IFC: Italy; Tradition and Innovation - Course Catalog

    HBS Course Catalog IFC: Italy; Tradition and Innovation Course Number 6052 Professor Sophus A. Reinert Professor of Management Practice Dante Roscini January; J; 3.0 credits... View Details
    • 29 Oct 2019
    • Blog Post

    Merging the Worlds of Finance, Investing, and Environmental Impact

    Established in 2010, the HBS Business & Environment Initiative (BEI) works to deepen understanding of the environmental challenges facing business leaders and inspire new ideas and practical, effective... View Details
    • 10 Nov 2015
    • Op-Ed

    Authentic Leadership Rediscovered

    their purpose Practicing solid values Leading with heart Establishing connected relationships Demonstrating self-discipline The following year the Gallup Institute and Professor Bruce Avolio, a well-known... View Details
    Keywords: by Bill George
    • April 2000 (Revised October 2002)
    • Background Note

    Career Strategies and Tactics in Professional Service Firms

    By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
    Presents suggestions for ensuring a good start in a professional services career. View Details
    Keywords: Personal Development and Career; Performance Expectations; Performance Effectiveness; Customization and Personalization; Practice; Valuation; Performance Evaluation; Business Startups; Competency and Skills; Learning; Talent and Talent Management; Management Skills; Consulting Industry
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    Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "Career Strategies and Tactics in Professional Service Firms." Harvard Business School Background Note 800-375, April 2000. (Revised October 2002.)
    • Web

    Join the MOC Affiliate Network - Institute For Strategy And Competitiveness

    appointed position at the university (i.e. Professor, Dean, Chair, Adjunct Professor) The Application Process An annual application cycle is managed by the Institute for Strategy View Details
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