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  • All HBS Web  (3,298)
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  • 2002
  • Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise
Keywords: Marketing Communications; Digital Marketing; Internet and the Web
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Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
  • 05 Nov 2013
  • First Look

First Look: November 5

models of Internet firms and contribute to inform the regulatory debate on consumer privacy. Download working paper:... View Details
Keywords: Sean Silverthorne
  • September 2022
  • Teaching Note

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
Teaching Note for HBS Case No. 522-034. View Details
Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Teaching Note 523-042, September 2022.
  • May 2024
  • Supplement

Forest Park Capital (A)

By: Richard S. Ruback and Royce Yudkoff
During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Web Services Industry; Web Services Industry; North America; Missouri
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Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (A)." Harvard Business School Multimedia/Video Supplement 224-719, May 2024.
  • February 2010 (Revised December 2010)
  • Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

money." What's the central message here? A: In 2002, Arrow Electronics attempted a new Internet venture, Arrow.com. The group was granted perks not given to others, View Details
Keywords: by Sean Silverthorne
  • April 2009 (Revised November 2018)
  • Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; China; India; Germany; United Kingdom; United States
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Groysberg, Boris, Geoff Marietta, Tim Marshall, and Adam Hartley. "Sanctuary Soft: International Expansion Strategies." Harvard Business School Case 409-104, April 2009. (Revised November 2018.)
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

successfully. Megibow's team investigated the reason for the failures, again using Web metrics data and server log files throughout View Details
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • May 2003 (Revised October 2003)
  • Case

BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves

Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Business Growth and Maturation; Management Practices and Processes; Applications and Software; Entrepreneurship; Organizational Culture; Web Services Industry; Web Services Industry
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Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)
  • October 2000 (Revised May 2001)
  • Case

Richard Spellman (B)

Presents the final version of the agreements introduced in the (A) case. View Details
Keywords: Contracts; Agreements and Arrangements; Internet and the Web; Executive Compensation; Personal Development and Career; Business Startups; Management Teams
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Bagley, Constance E., and Michael J. Roberts. "Richard Spellman (B)." Harvard Business School Case 801-203, October 2000. (Revised May 2001.)
  • December 2001
  • Case

Dairy.com

By: Ray A. Goldberg and James M Beagle
Dairy.com's ecommerce exchange attempts to provide value to the dairy industry through price discovery mechanisms. View Details
Keywords: Food; Innovation and Invention; Business Strategy; Technology Adoption; Internet and the Web; Price; Value Creation
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Goldberg, Ray A., and James M Beagle. "Dairy.com." Harvard Business School Case 902-415, December 2001.
  • September 2000 (Revised June 2002)
  • Supplement

Overview of E-Business Pricing Models

By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details
Keywords: Internet and the Web; Price; Business Model; Information Technology Industry
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Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
  • July 2024
  • Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details
Keywords: Business Growth and Maturation; Business Startups; Interpersonal Communication; Cost vs Benefits; Forecasting and Prediction; Business Cycles; Entrepreneurship; Fairness; Capital Markets; Private Equity; Investment Banking; Stock Options; Financial Markets; Initial Public Offering; Institutional Investing; Price Bubble; Digital Platforms; Digital Transformation; Internet and the Web; Leadership; Growth and Development Strategy; Managerial Roles; Agreements and Arrangements; Going Public; Ownership Stake; Performance Expectations; Work-Life Balance; Strategic Planning; Business and Stakeholder Relations; Rank and Position; Risk and Uncertainty; Opportunities; Happiness; Reputation; Status and Position; Well-being; Information Technology Industry; Retail Industry; Canada
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Satchu, Reza, Tom Quinn, and Andrew Kosc. "Jacqueline Cook at Vendasta: Debating an IPO." Harvard Business School Case 825-037, July 2024.
  • March 2001 (Revised November 2002)
  • Supplement

Amazon.com Update: January 2001- July 2002

By: Lynda M. Applegate
Updates the Amazon.com series (9-800-330), (9-800-441), and (9-801-194). View Details
Keywords: Web Services Industry; Web Services Industry
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Applegate, Lynda M. "Amazon.com Update: January 2001- July 2002." Harvard Business School Supplement 801-392, March 2001. (Revised November 2002.)
  • 11 Mar 2001
  • Research & Ideas

Evolving for Success [Part Two]

donors will give money over the Web and won't show up at its fundraisers, it has to create its own network, and has to make human connections so... View Details
Keywords: by Staff
  • December 2001
  • Case

Sarah Vickers-Willis: Career Decisions (B)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
Supplements the (A) case. View Details
Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups
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Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (B)." Harvard Business School Case 802-112, December 2001.
  • January 2014
  • Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh
Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Web Services Industry; Web Services Industry
Citation
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Eisenmann, Thomas R., Joseph B. Fuller, and Shikhar Ghosh. "Steven Carpenter at Cake Financial (Abridged)." Harvard Business School Case 814-054, January 2014.
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

we already know. The functionality of these businesses is clear, but their immense popularity can be perplexing. After all, people managed to get married and maintain friendships for eons before View Details
Keywords: by Carmen Nobel; Technology
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland View Details
Keywords: by Carmen Nobel; Consumer Products
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