Publications

February 2010
Teaching Note

Saffronart.com: Bidding for Success (TN)

By: Mukti Khaire

Teaching Note for [808027]. View Details

Keywords: Auctions; Arts; Innovation and Invention; Internet and the Web; Revenue; Competition; Market Entry and Exit; Risk and Uncertainty; Web Services Industry; Web Services Industry; India

September 1999 (Revised October 2006)
Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details

Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

12 Jul 2016
First Look

July 12, 2016

on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask View Details

Keywords: Sean Silverthorne

January 2001
Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen

Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details

Keywords: Business Model; Web Services Industry

December 2002 (Revised October 2006)
Case

Tesco Plc.

By: David E. Bell

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details

Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry

1990
Book

Global Electronic Wholesale Banking

By: A. S. Mookerjee and J. I. Cash Jr.

Keywords: Global Range; Internet and the Web; Banks and Banking

Find at Harvard

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

is wire-transferred through the Internet to the wife's account, and so the man has to get an allowance from his... View Details

Keywords: by Carmen Nobel

November 1999 (Revised June 2000)
Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas

VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details

Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband,... View Details

Keywords: by Julia Hanna; Education

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

Summing Up Do we even need a stringent climate change agreement? Judging from this month's comments, a question can be raised about the necessity of a climate change agreement, stringent or not, as a catalyst to foster innovation View Details

Keywords: by Jim Heskett; Energy; Utilities

23 Jun 2009
First Look

First Look: June 23

such decisions. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309069 HubSpot: Inbound Marketing and Web 2.0 Harvard Business School Case 509-049 This case introduces View Details

Keywords: Martha Lagace

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland View Details

Keywords: by Carmen Nobel; Consumer Products

Article

Cloud Computing is No Pipe Dream

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

Article

How Social Networks Are Changing Everything

By: Jeffrey F. Rayport

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Read Now

February 13, 2011
Article

Google's Search Gold Mine Could Tap Out

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

January 2011
Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas

Teaching Note for 809-117. View Details

Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States

January 2001 (Revised May 2001)
Case

Return Logic, Inc. (B)

By: Richard G. Hamermesh and Michele Lutz

Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details

Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics