Publications

March 2006 (Revised February 2007)
Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

November 1999 (Revised July 2000)
Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details

Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China

July – August 2010
Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall

Fresh data on internet user behaviors around the globe show an East-West divide. View Details

Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet

Find at Harvard

June 2003 (Revised January 2004)
Case

Argentina's Financial System Fenced In

By: Huw Pill, Claudia Onoforio and Romina Abal

Provides an opportunity to analyze the Argentine financial crisis of 2001/2002, which culminated in the abandonment of the convertibility plan introduced by Domingo Cavallo in 1991. Focusses on the role of the financial system. View Details

Keywords: Emerging Markets; Financial Crisis; Currency; Crisis Management; Property; Argentina

May 2022
Teaching Note

Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2)

By: Ranjay Gulati and Bradley Turner

Teaching Note for HBS Case Nos. 420-037, 420-038, and 420-039. View Details

Keywords: Alliances; Organizational Change and Adaptation; Organizations; Emerging Markets; Auto Industry

September 2008 (Revised May 2010)
Case

Dogus Group: Weighing Partners for Garanti Bank

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

In August 2005, the leadership of Turkey's Dogus Group considered opportunities for its flagship enterprise, Garanti Bank, to partner with a foreign financial institution. The case describes the Turkish banking industry and Garanti Bank's position within it, and asks... View Details

Keywords: International Finance; Emerging Markets; Partners and Partnerships; Value; Banking Industry; Turkey

September 2005 (Revised October 2005)
Case

Agora SA

By: Tarun Khanna, Krishna G. Palepu, Vincent Dessain and Monika Stachowiak

Tells the story of Agora, the largest media company in Poland, describing its corporate strategy of diversification since its founding in 1989 by entrepreneurial journalists closely linked to the anti-communist movement Solidarity. Describes in detail Gazeta Wyborcza,... View Details

Keywords: Diversification; Competition; Media; Corporate Strategy; Emerging Markets; Journalism and News Industry; Media and Broadcasting Industry; Germany; Poland

March 1998 (Revised June 1998)
Case

Coming to Grips with Deregulation: Bay State Gas

In 1995, CEO Roger Young made a surprising decision to bring in Joel Singer, an outsider with an MBA, to lead Bay State through the upcoming turmoil of deregulation. Singer was convinced that in this situation where the boundaries of the industry were being defined,... View Details

Keywords: Organizational Change and Adaptation; Corporate Strategy; Emerging Markets; Energy Industry; Massachusetts

Find at Harvard

February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States

16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

or high potential markets that are $10 billion in size in any given year." The bigger the company becomes, he pointed out, the more important it is that the company lays out a very deliberate strategy. Yet the disruptive technologies... View Details

Keywords: by Martha Lagace; Financial Services

01 Sep 2014
News

All For One

community culture that could produce an innovative, coherent brand image. One of the strongest ideas that emerged from the labs was a desire to focus VW’s existing sustainability initiatives into a marketing... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

01 Jun 1997
News

Short Takes

A summary of selected new research by HBS faculty. Diversification Best Bet in Emerging Markets In today's era of global competitiveness, companies in the industrialized world have slimmed down their... View Details

Keywords: Judith A. Ross

June 2017
Case

MIA: Profit at the Base of the Pyramid

By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia

In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details

Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico

January 2014
Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details

Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

24 May 2004
Research & Ideas

When Reputation Trumps Regulation

governance violations were effectively cut off from the global capital markets and lost their future access to outside finance. A more reliable system for disclosure could allow far more firms from emerging... View Details

Keywords: by Ann Cullen

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

degree but by many other things as well. We try to understand our customers' needs, one customer at a time. We've talked about cutting-edge technology. What about the needs of emerging market countries? The... View Details

October 2010
Case

Dubai Duty Free

By: Rajiv Lal and David Kiron

In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Emerging Markets; Value Creation; Retail Industry; Dubai