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      • March 1998 (Revised June 1998)
      • Case

      BCI Growth III: November 1993

      By: Josh Lerner
      Supplements BCI Growth III: May 1993. View Details
      Keywords: Private Equity; Business Growth and Maturation; Consolidation; Acquisition; Wastes and Waste Processing; Service Industry; United States
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      Lerner, Josh. "BCI Growth III: November 1993." Harvard Business School Case 298-103, March 1998. (Revised June 1998.)
      • February 1998 (Revised February 1999)
      • Case

      FreeMarkets OnLine

      By: V. Kasturi Rangan
      Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
      Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
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      Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)
      • February 1998 (Revised August 2006)
      • Case

      House of Tata, 1995: The Next Generation (A)

      By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
      The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
      Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Service Industry; Service Industry
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      Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)
      • February 1998 (Revised May 2007)
      • Case

      Airborne Express

      By: Jan W. Rivkin
      In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
      Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry
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      Rivkin, Jan W. "Airborne Express." Harvard Business School Case 798-070, February 1998. (Revised May 2007.)
      • January 1998 (Revised November 2003)
      • Case

      Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)

      By: James K. Sebenius and David T. Kotchen
      Describes secretive negotiations that took place between the top executives of Morgan Stanley and S.G. Warburg in the fall of 1994, when the two firms were contemplating a merger that would create one of the world's most powerful investment banks. By December, in order... View Details
      Keywords: Negotiation; Investment Banking; Mergers and Acquisitions; Consolidation; Financial Services Industry; Financial Services Industry
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      Sebenius, James K., and David T. Kotchen. "Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)." Harvard Business School Case 898-140, January 1998. (Revised November 2003.)
      • January 1998
      • Case

      Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)

      By: James K. Sebenius and David T. Kotchen
      Supplements the (A) case. View Details
      Keywords: Negotiation; Valuation; Investment Banking; Mergers and Acquisitions; Consolidation; Financial Services Industry; Financial Services Industry
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      Sebenius, James K., and David T. Kotchen. "Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)." Harvard Business School Case 898-141, January 1998.
      • December 1997 (Revised May 1998)
      • Case

      CUC and HFS: Corporate Identity for a "Merger of Equals"

      By: Stephen A. Greyser and Robert J. Crawford
      In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
      Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
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      Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
      • November 1997 (Revised December 2000)
      • Case

      Corn Products International, Inc.

      By: Ray A. Goldberg and Tom Clay
      A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
      Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry
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      Goldberg, Ray A., and Tom Clay. "Corn Products International, Inc." Harvard Business School Case 598-051, November 1997. (Revised December 2000.)
      • November 1997
      • Case

      Microsoft Goes Online: MSN 1996

      By: David B. Yoffie
      Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
      Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry
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      Yoffie, David B. "Microsoft Goes Online: MSN 1996." Harvard Business School Case 798-019, November 1997.
      • October 1997 (Revised May 1998)
      • Supplement

      Asda (B)

      By: Michael Beer and James Weber
      Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details
      Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Food and Beverage Industry
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      Beer, Michael, and James Weber. "Asda (B)." Harvard Business School Supplement 498-007, October 1997. (Revised May 1998.)
      • September 1997 (Revised March 2000)
      • Case

      Circles

      By: William A. Sahlman and Jon Biotti
      Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy. View Details
      Keywords: Marketing Strategy; Resource Allocation; Financing and Loans; Business Startups; Service Industry; United States
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      Sahlman, William A., and Jon Biotti. "Circles." Harvard Business School Case 898-043, September 1997. (Revised March 2000.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • June 1997 (Revised May 1998)
      • Case

      Mobil USM&R (A1)

      By: Robert S. Kaplan
      First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
      Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
      • June 1997 (Revised May 1998)
      • Case

      Mobil USM&R (A2)

      By: Robert S. Kaplan
      Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service... View Details
      Keywords: Balanced Scorecard; Performance Evaluation; Management Teams; Management Practices and Processes; Executive Compensation; Motivation and Incentives; Corporate Strategy; Energy Industry; Mining Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (A2)." Harvard Business School Case 197-121, June 1997. (Revised May 1998.)
      • June 1997 (Revised February 2012)
      • Case

      The Union Carbide Deal (Abridged)

      By: Thomas J. DeLong
      On November 3, 1986, after a three-hour board of directors meeting, Union Carbide decided to accept First Boston's proposal to embark on a $2.5 billion recapitalization program. Jameson and his associates' efforts had paid off. Jameson had reason to be excited: He had... View Details
      Keywords: Restructuring; Capital Structure; Investment Banking; Financial Strategy; Partners and Partnerships; Competition; Financial Services Industry
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      DeLong, Thomas J. "The Union Carbide Deal (Abridged)." Harvard Business School Case 897-201, June 1997. (Revised February 2012.)
      • February 1997 (Revised May 1997)
      • Background Note

      Modern India

      By: Tarun Khanna and Danielle J. Melito
      Describes India's move from a controlled economy toward a more market-oriented one, commencing in 1991. Highlights the extent of changes in the product, capital, and labor markets, and the political situation at the central government, as these stood in 1995. View Details
      Keywords: Developing Countries and Economies; Economic Systems; Economy; Macroeconomics; Government and Politics; Strategy; Financial Services Industry; India
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      Khanna, Tarun, and Danielle J. Melito. "Modern India." Harvard Business School Background Note 797-108, February 1997. (Revised May 1997.)
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • February 1997
      • Case

      Advent of Venture Capital in Latin America, The

      By: Debora L. Spar
      Widely regarded as the leader in international private equity, Advent International is considering the establishment of a private equity fund in Latin America in 1996. Typically, Advent entered new private equity markets through the creation of multicountry regional... View Details
      Keywords: Venture Capital; Joint Ventures; Market Entry and Exit; Globalized Markets and Industries; Financial Services Industry; Boston; Latin America
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      Spar, Debora L., and Elizabeth B. Stein. "Advent of Venture Capital in Latin America, The." Harvard Business School Case 797-077, February 1997.
      • January 1997
      • Background Note

      Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

      By: Benson P. Shapiro
      Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
      Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
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      Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
      • January 1997 (Revised November 1997)
      • Case

      IBM and Siemens: Revitalizing the Rolm Division (B)

      By: Ashish Nanda, Antonio Davila and Georgia Levenson
      This supplement to the (A) case describes Siemens’ purchase of Rolm’s entire product development and manufacturing operation to form Rolm Systems and discusses the simultaneous 50/50 joint venture between IBM and Siemens to manage marketing, sales, and service for PBX... View Details
      Keywords: Manufacturing; Deal; Dealmaking; IBM; Siemens; Product Development; Joint Ventures; Restructuring; Corporate Strategy
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      Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (B)." Harvard Business School Case 397-061, January 1997. (Revised November 1997.)
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