Publications

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02 Aug 2021
Blog Post

ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY

racial injustice in the United States to send shock waves across the globe. But in their wake—and in the midst of a pandemic that has hit communities of color hard—urgent calls for a long-overdue racial reckoning are inspiring innovative... View Details

Gerald C. Chertavian

Gerald Chertavian is the Founder of Year Up, one of the nation’s largest and most effective youth workforce development programs. Chertavian was a successful technology entrepreneur and Wall Street banker, but it was through his many years as a Big Brother... View Details

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

June 2023
Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta

By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details

October 2003 (Revised April 2006)
Background Note

Moral Reasoning: A Practical Guide for Leaders

By: Sandra J. Sucher

We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details

Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community

January 1992 (Revised August 1992)
Case

Lexon Corp. (A)

By: Lynn S. Paine

A general manager at Lexon Computer Corp. must decide whether interception and surveillance of employees' e-mail is acceptable company practice, and whether to follow the advice of his computer operations manager who wants to fire the person who complained that the... View Details

Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Computer Industry

Program

Private Equity and Venture Capital

including: General partners and junior partners of private equity and venture capital firms Principals from the limited partner community who invest in private equity and venture capital firms Chief investment officers, investment... View Details

Keywords: Finance; Finance

10 Oct 2023
News

HBS Responds to the Attacks on Israel

MESSAGE FROM DEAN SRIKANT DATAR Dear members of the HBS community, I wanted to follow up on the message I joined with Harvard’s leadership in sending last evening, and on the statement issued by President Claudine Gay earlier today. Over the past few days, I have... View Details

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Listen by Ben Rand A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the... View Details

July 2024
Case

Titan: OceanGate's Tragedy of Titanic Proportions

By: Aiyesha Dey, Joseph Pacelli, James Barnett and ZeSean Ali

In June 2023, OceanGate’s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration... View Details

Keywords: Analysis; Decision Making; Ethics; Leadership; Risk and Uncertainty; Safety; Entertainment and Recreation Industry; Technology Industry; Tourism Industry; Transportation Industry; Atlantic Ocean; North America; Washington (state, US)

February 2003
Case

UNICEF

By: John A. Quelch

In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details

Keywords: Strategy; Nonprofit Organizations; Brands and Branding

06 Jul 2014
News

Business must align with schools to close "skills gap"

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

Detail What, Why, and How Step 1 in the “slow down to go fast” five-step process is to detail the first 90 days by communicating openly with your manager about: What you plan to do to learn your new role and contribute Why you are... View Details

August 2000 (Revised September 2005)
Case

Callaway Golf Company

By: Rajiv Lal and Edie Prescott

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details

Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage