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      • November 1997 (Revised December 1999)
      • Case

      Cinemex

      By: James L. Heskett
      The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
      Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
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      Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
      • November 1997
      • Case

      Borden Ranch: Balancing Private Property Rights and Social Interests in Ag

      By: Ray A. Goldberg, Don Daniels and Diane Richmond
      Angelo Tsakopoulos wanted to convert grazing land to crop agriculture. He received different advice from different government agencies and became involved in legal battles. View Details
      Keywords: Property; Social Entrepreneurship; Rights; Agribusiness; Social Issues; Interests; Governing Rules, Regulations, and Reforms; Business and Government Relations; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., Don Daniels, and Diane Richmond. "Borden Ranch: Balancing Private Property Rights and Social Interests in Ag." Harvard Business School Case 598-069, November 1997.
      • November 1997 (Revised July 1999)
      • Case

      Guidant: Cardiac Rhythm Management Business (A)

      By: Steven C. Wheelwright and Mikelle Eastley
      Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
      Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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      Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • November 1997 (Revised October 2000)
      • Case

      Interactive Minds (A)

      By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
      The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
      Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry
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      Sahlman, William A., Michael J. Roberts, and Christina L. Darwall. "Interactive Minds (A)." Harvard Business School Case 898-072, November 1997. (Revised October 2000.)
      • November 1997 (Revised October 2001)
      • Background Note

      A Note on Government Sources of Financing for Small Businesses

      By: Paul A. Gompers and Catherine M. Conneely
      Discusses issues related to government sources of financing for small business in the United States. In addition to presenting motivations for government financing programs, the note gives a detailed presentation of major federal programs to assist small business. View Details
      Keywords: Corporate Finance; Business and Government Relations
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      Gompers, Paul A., and Catherine M. Conneely. "A Note on Government Sources of Financing for Small Businesses." Harvard Business School Background Note 298-015, November 1997. (Revised October 2001.)
      • November 1997
      • Case

      National Pork Producers Council

      By: Ray A. Goldberg and Tom Clay
      Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
      Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Food and Beverage Industry; United States
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      Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
      • October 1997 (Revised September 2003)
      • Case

      Eli Lilly and Company: Drug Development Strategy (A)

      By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
      Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
      Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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      Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
      • September 1997 (Revised October 1997)
      • Case

      Bayer AG (A)

      By: John A. Quelch
      Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
      Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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      Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
      • September 1997
      • Case

      Bayer AG (B)

      By: John A. Quelch
      Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
      Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
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      Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
      • September 1997 (Revised November 1997)
      • Teaching Note

      Cleveland Turnaround, The: Case and Video TN

      By: James E. Austin
      Teaching Note for (9-796-151), (9-796-152), (9-796-153), (9-796-154), and (9-797-501). View Details
      Keywords: Social Enterprise; Government Administration; Business and Community Relations; Business and Government Relations; Crisis Management; Corporate Accountability; Economic Sectors; Problems and Challenges; Opportunities; Development Economics; Leadership; Partners and Partnerships
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      Austin, James E. "Cleveland Turnaround, The: Case and Video TN." Harvard Business School Teaching Note 798-029, September 1997. (Revised November 1997.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • 1997
      • Chapter

      Antitrust Constraints to Competitive Strategy

      By: Dennis Yao
      Keywords: Competitive Strategy; Government and Politics; Business and Government Relations; Governing Rules, Regulations, and Reforms
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      Yao, Dennis. "Antitrust Constraints to Competitive Strategy." In Wharton on Dynamic Competitive Strategy, edited by G. Day and D. Reibstein, 313–377. John Wiley & Sons, 1997.
      • May 1997
      • Background Note

      Institutional Perspective on Management

      By: Rosabeth M. Kanter
      Discusses the dimensions of the institutional environment surrounding business, including the role of stakeholders and the need for new collaborations in emerging markets; the key assumptions of the institutional perspective on businesses and markets, especially in... View Details
      Keywords: Economics; Management Analysis, Tools, and Techniques; Management Skills; Emerging Markets; Business and Stakeholder Relations; Perspective
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      Kanter, Rosabeth M. "Institutional Perspective on Management." Harvard Business School Background Note 897-185, May 1997.
      • February 1997 (Revised January 2002)
      • Case

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
      Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
      • February 1997 (Revised September 1998)
      • Case

      American Management Systems, Inc.: The Knowledge Centers

      By: Dorothy A. Leonard and Sylvia Sensiper
      Senior management at AMS, a business and information technology consulting company, is growing at 28% annually and assimilating 1,800 new hires a year. AMS has recently instituted a new knowledge management strategy, a group of six knowledge centers (virtual... View Details
      Keywords: Information Technology; Innovation and Management; Technological Innovation; Knowledge Management; Management Teams; Business Strategy; Consulting Industry; United States
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      Leonard, Dorothy A., and Sylvia Sensiper. "American Management Systems, Inc.: The Knowledge Centers." Harvard Business School Case 697-068, February 1997. (Revised September 1998.)
      • January 1997
      • Case

      Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)

      By: James K. Sebenius
      Since the 1960s, SMI has quietly executed a series of brilliantly negotiated takeovers throughout Europe, often acquiring companies much larger than itself. Despite formidable obstacles, SMI has managed to acquire state-owned competitors in Italy and France, as well as... View Details
      Keywords: Acquisition; Corporate Governance; International Relations; Negotiation Tactics; Consolidation; Mining Industry; Europe
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      Sebenius, James K. "Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)." Harvard Business School Case 897-085, January 1997.
      • January 1997 (Revised November 1997)
      • Case

      IBM and Siemens: Revitalizing the Rolm Division (A)

      By: Ashish Nanda, Antonio Davila and Georgia Levenson
      The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest... View Details
      Keywords: Communication Technology; Restructuring; Joint Ventures; Negotiation Participants; Business Divisions; Problems and Challenges; Acquisition; Telecommunications Industry
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      Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (A)." Harvard Business School Case 397-058, January 1997. (Revised November 1997.)
      • January 1997
      • Article

      The Internet, Intel and the Vigilante Stakeholder

      By: Joseph L. Badaracco Jr.
      Keywords: Internet and the Web; Information Infrastructure; Business and Stakeholder Relations
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      Badaracco, Joseph L., Jr. "The Internet, Intel and the Vigilante Stakeholder." Business Ethics 6, no. 1 (January 1997): 18–29.
      • December 1996
      • Supplement

      Cleveland Turnaround: Leadership in Action

      By: James E. Austin, Jaan Elias and Andrea L Strimling
      Consists of three separate parts. Part 1, The Cleveland Turnaround, describes Cleveland's decline until its bankruptcy in 1978. This is followed by the remedial actions taken by community leaders, starting with the election of a new mayor, the formation of new... View Details
      Keywords: Leading Change; Business Cycles; Development Economics; Urban Development; Social Issues; Business and Community Relations; Cleveland
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      Austin, James E., Jaan Elias, and Andrea L Strimling. "Cleveland Turnaround: Leadership in Action." Harvard Business School Video Supplement 797-501, December 1996.
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