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  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

how automated cars might be designed to minimize major accidents. For their time-use study, the researchers conducted online interviews with about 400 knowledge workers, who make up a large percentage of commuters on today’s roadways and... View Details
Keywords: by Jay Fitzgerald
  • Web

ICIC - Institute For Strategy And Competitiveness

Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld View Details
  • 16 Sep 2020
  • Blog Post

Turning a Moment into a Movement: Interview with Anti-Racism Fund Co-Founders Kenneth and Kevin Chenault

increased, Kenneth and Kevin saw that the reach of the Anti-Racism Fund had grown well beyond their networks and that there was something there they could harness to propel their efforts forward. Next steps would be to turn this... View Details
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not only as a core way to increase profit and value, but also as... View Details
Keywords: by Kristen Senz
  • 10 Feb 2016
  • Blog Post

Combining an Interest in Music and Business

passionate about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship in one of the biggest music... View Details
  • June 2012
  • Article

The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control

By: Ethan S. Bernstein
Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details
Keywords: Transparency; Privacy; Organizational Learning; Operational Control; Organizational Performance; Chinese Manufacturing; Field Experiment; Rights; Interpersonal Communication; Management Practices and Processes; Ethics; Corporate Disclosure; Performance Productivity; Boundaries; Organizations; Social and Collaborative Networks; Labor and Management Relations; Power and Influence; Manufacturing Industry; China
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  • Web

Value Measurement for Health Care - Institute For Strategy And Competitiveness

with health care partners Increase operational efficiencies: Match clinical resources to clinical processes and improve resource utilization Optimize costs over the full cycle of care Manage reimbursement and payment challenges Expand your personal and professional... View Details
  • Web

The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
  • Article

Healthy Buildings in 2070

By: John D. Macomber and Joseph G. Allen
Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details
Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being
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  • Web

Modern Capitalism: Mergers and Syndicates - Railroads and the Transformation of Capitalism | Harvard Business School

railroad network fanned out across the United States and connected with lines in Canada and Mexico, smaller railroad companies consolidated as a way to ensure the regular flow of traffic, reduce competition, and avoid price wars.... View Details
  • 13 Aug 2021
  • Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

field experiment at a large North American company, provides plenty of reassurance, showing that regular Zoom chats with managers fosters solid career-building connections for new workers. In fact, informal “virtual watercooler” sessions in which interns chat with... View Details
Keywords: by Lane Lambert
  • Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details
  • 06 Jan 2021
  • Blog Post

My HBS Student Loan Story: Gorick Ng (MBA 2018)

about their loan repayment journeys. Gorick Ng Class: MBA 2018 Career: Author of The Unspoken Rules and Social Entrepreneur Could you please share a little bit about your upbringing and background? I was born and raised in Toronto to a... View Details
  • 12 Sep 2023
  • Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

ventures I was advising as the senior advisor for social entrepreneurship at the Harvard Innovation Labs. They said: “Hey, we’d like to learn more about that solution, and we think our colleagues might too.” So they set up a pitch day for... View Details
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details
Keywords: by Carolyn DiPaolo
  • 11 Jul 2023
  • Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

experience per se—but for those interests, ambitions, and activities he was most passionate about. Looking back, Kloeblen spoke passionately about a social networking group he had led at IBM. “It was a View Details
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • April 2012
  • Article

Teamwork on the Fly

By: Amy C. Edmondson
In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details
Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning
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  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

across different firms, virtual corporations, network entities, as well as team-based processes—generally require almost continuous negotiation to function effectively. Second, the sheer pace of change in markets, technologies, and... View Details
Keywords: by Martha Lagace