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  • November 2017 (Revised November 2021)
  • Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
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  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708053 Work Is Good: Branding the Employ+Ability Mission Harvard Business School Case 809-028 Employ+Ability, a small company employing developmentally... View Details
Keywords: Sean Silverthorne
  • February 2011
  • Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri
The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details
Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy
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  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
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  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

reluctant to meet them for fear of more idea-theft suits. Smarter government intervention might loosen these buyer’s participation constraints, Luo says. Related Articles HBS Cases: Branding Yoga Protecting against the Pirates of... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

competitors could only offer three. However, LEGO offers a 30-35 percent margin to retailers, compared to competing brands offering 40-50 percent margins. What if local retailers wanted the higher margins and could care less about... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting experiments in which participants view... View Details
Keywords: by Carmen Nobel; Consumer Products
  • August 1997 (Revised March 1998)
  • Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details
Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe
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  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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  • June 1982 (Revised May 1995)
  • Case

Ellis Manufacturing Co.

By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
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  • 25 Oct 2016
  • First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2001
  • Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords: by Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

a brand that once again stands for luxury and that has a strong global and digital footprint. Yet, the leadership change is met with skepticism. Is Burberry's current strategy also the right one for the future, and can Bailey continue... View Details
Keywords: Sean Silverthorne
  • March 2025
  • Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
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  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details
Keywords: Dina Gerdeman
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could... View Details
Keywords: by Sean Silverthorne; Retail
  • 13 May 2008
  • First Look

First Look: May 13, 2008

about the pursuit of opportunities in general. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808043 Inner Mongolia Yili Group: China's Pioneering Dairy Brand Harvard Business School Case 308-052... View Details
Keywords: Martha Lagace
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details
Keywords: Sean Silverthorne

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