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  • All HBS Web  (3,058)
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    • News  (903)
    • Research  (1,669)
    • Events  (10)
    • Multimedia  (16)
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Show Results For

  • All HBS Web  (3,058)
    • People  (7)
    • News  (903)
    • Research  (1,669)
    • Events  (10)
    • Multimedia  (16)
  • Faculty Publications  (845)
← Page 88 of 3,058 Results →
  • 01 Feb 1998
  • News

Touching All the Bases: Stephen A. Greyser

achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL,... View Details
Keywords: Marguerite Rigoglioso
  • 01 Jun 2007
  • News

More Faculty Honors

Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
  • 10 Aug 2015
  • News

Leveraging Veterans’ Competitive Advantage

employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details
  • December 1998
  • Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
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Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
  • March 1994 (Revised April 1994)
  • Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
  • Fast Answer

Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment?  Research Task Suggested Resources   Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population, social, and economic census data... View Details
  • 01 Dec 2003
  • News

Marriage, Inc.

The census figures tell the story: In the 35-plus age bracket, there are 28 million single women but only 18 million single men. For today’s mature single woman looking to get hitched, the approach must be proactive, methodical, and targeted — not unlike a View Details
Keywords: marriage; Publishing Industries (except Internet); Information; Personal Services
  • Fast Answer

FIELD Global Immersion Resources: Boston

Where can I find industry, market, company information and news about Boston, MA? Industry and market research The industry and market research recommendations below will have data/analysis for the United... View Details
  • 01 Mar 2006
  • News

End of Campaign Celebrated

Harvard Business School. Close to 200 members of the HBS community took part in the event, which highlighted the impact of the campaign on the School and paid tribute to the leadership of former Dean Kim B. Clark and his wife, Sue. The... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Accessibility | About

Accessibility website 2023 Digital Accessibility policy update Policy update frequently asked questions Digital Accessibility Liaisons (DAL) for each school, including HBS How to make PDF’s Accessible , from Marketing & View Details
  • November 1997 (Revised December 1999)
  • Case

Cinemex

By: James L. Heskett
The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
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Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
  • Web

Staff | Information Technology

Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details
  • 01 Dec 2012
  • News

50 Years & Counting

developing world as well. With HBS associate professor Mukti Khaire and doctoral student Alexandra Feldberg, McGinn is looking at a 30-year period of change in India driven, in part, by self-employed women entering into the country's View Details
Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services
  • Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System Program. The new platform brings standardization, consistency,... View Details
  • April 2011
  • Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
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Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
  • 17 Aug 2011
  • News

How Birchbox Is Disrupting Beauty

Keywords: Health and Personal Care Stores; Retail Trade
  • 01 Jun 2017
  • News

Starting Lineup: Values Proposition

by publicly traded health care IT company Allscripts. Rumi Spice Cofounder and CEO Kimberly Jung (MBA 2015); Founded 2014 With the goal of spurring development in rural Afghanistan, Rumi works with 80-plus farmers and hundreds of saffron processors to produce and View Details
  • 01 Sep 2004
  • News

Corey, Lombard Remembered

Corey Lombard Photos Courtesy HBS Communications Last spring, the Harvard Business School community lost two of its most revered and distinguished emeriti professors. E. Raymond Corey (MBA ’46), creator of... View Details
  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.
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