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Show Results For
- All HBS Web
(3,070)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (850)
- 28 May 2017
- Blog Post
HBS on the Road: Ghana, Nigeria, and Côte d'Ivoire
afternoon and wandered through the Makola Market in Accra for a few hours. In addition to the interesting foods and wares—an unbelievable assortment of things to buy from pvc pipes to exotic peppers—I enjoyed seeing the entrepreneurs in... View Details
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
building great products," Siebel told the audience. "We make as many mistakes as anyone else, but this is our vision: Build a high-quality business. Do whatever it takes to make our customers satisfied. Be a market leader, a great place... View Details
- 01 Sep 2011
- News
Water for Life
actually paying a great deal more for their water at the time through middlemen who saw opportunity in the lack of service. By disenfranchising these traders, we earned the goodwill of the community and built a loyal View Details
- 07 Jul 2016
- News
Rescuing Fresh Food to End Hunger in Australia
Ian Carson (OPM 42, 2012) and his wife, Simone, founded SecondBite, a nonprofit that feeds surplus food from growers and markets to more than a million needy Australians every month. “The role of the food is not just feeding people. It... View Details
- Profile
Rachel Silverstein
to wear a lot of different hats – when you're lean, it's all hands on deck. I got involved in opening a new market launching a digital app launching a meal plan subscription product wholesale testing many different operational and... View Details
- 01 Mar 2004
- News
High Brow
You could be forgiven for not knowing it by the look of the average bloke on the street, but American men annually drop $19.5 billion on “hair services” and $5 billion on grooming products, the New York Times (December 25, 2003) reported. That’s a View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details
- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
services in a market that's shifting rapidly from the public sector to the private sector.” Now in its tenth year, the program remains one of the most popular among HBSAO alumni. “We put our skills to good use when we help those who need... View Details
Keywords: Margie Kelley
- Profile
Rakhshan Zahid
term, I’d like to turn my attention to the developing world. How are you pushing yourself? In two ways. First, the coursework. Initially I was skeptical of the Required Curriculum. Do I really need to learn about accounting, marketing or... View Details
Keywords: Financial Services
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When firms View Details
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details
- November 1999
- Case
net.Genesis, Inc.
By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
- 24 Apr 2014
- News
Bringing women to the boardroom table
January 2013 through March 2014, with more appointments expected in the coming year. “I saw how difficult it was for a woman to become a director: there was a gap in the market for this service,” says Stewart, herself a 20-year veteran of... View Details
- 01 Mar 2005
- News
Robert Buzzell Remembered
Buzzell Photo Courtesy HBS Communications An expert in strategic marketing, Robert D. Buzzell, the Sebastian S. Kresge Professor of Marketing, died last November in Virginia. He was 71. Buzzell was perhaps best known for his role in the... View Details
- Web
Policies | Baker Library
Reading Room using professional equipment is limited to school operational purposes and must be approved by Baker Library staff and HBS Marketing & Communications beforehand. Taking photographs of... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details
- Web
Hispanic and Latinx Heritage Month | Baker Library
aim to support the research and curriculum of the Harvard Business School today and into the future. Collection activities focus on the career and professional development needs of our MBA students and alumni, as well as on access to business content to the Harvard... View Details