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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (845)
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL,... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2007
- News
More Faculty Honors
Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
- 10 Aug 2015
- News
Leveraging Veterans’ Competitive Advantage
employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
- Fast Answer
Scaling Minority Businesses (SMB)
Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population, social, and economic census data... View Details
- 01 Dec 2003
- News
Marriage, Inc.
The census figures tell the story: In the 35-plus age bracket, there are 28 million single women but only 18 million single men. For today’s mature single woman looking to get hitched, the approach must be proactive, methodical, and targeted — not unlike a View Details
- Fast Answer
FIELD Global Immersion Resources: Boston
Where can I find industry, market, company information and news about Boston, MA? Industry and market research The industry and market research recommendations below will have data/analysis for the United... View Details
- 01 Mar 2006
- News
End of Campaign Celebrated
Harvard Business School. Close to 200 members of the HBS community took part in the event, which highlighted the impact of the campaign on the School and paid tribute to the leadership of former Dean Kim B. Clark and his wife, Sue. The... View Details
- Web
Accessibility | About
Accessibility website 2023 Digital Accessibility policy update Policy update frequently asked questions Digital Accessibility Liaisons (DAL) for each school, including HBS How to make PDF’s Accessible , from Marketing & View Details
- November 1997 (Revised December 1999)
- Case
Cinemex
By: James L. Heskett
The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
- Web
Staff | Information Technology
Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details
- 01 Dec 2012
- News
50 Years & Counting
developing world as well. With HBS associate professor Mukti Khaire and doctoral student Alexandra Feldberg, McGinn is looking at a 30-year period of change in India driven, in part, by self-employed women entering into the country's View Details
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System Program. The new platform brings standardization, consistency,... View Details
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
- 17 Aug 2011
- News
How Birchbox Is Disrupting Beauty
- 01 Jun 2017
- News
Starting Lineup: Values Proposition
by publicly traded health care IT company Allscripts. Rumi Spice Cofounder and CEO Kimberly Jung (MBA 2015); Founded 2014 With the goal of spurring development in rural Afghanistan, Rumi works with 80-plus farmers and hundreds of saffron processors to produce and View Details
- 01 Sep 2004
- News
Corey, Lombard Remembered
Corey Lombard Photos Courtesy HBS Communications Last spring, the Harvard Business School community lost two of its most revered and distinguished emeriti professors. E. Raymond Corey (MBA ’46), creator of... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco