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Show Results For
- All HBS Web
(7,909)
- People (28)
- News (1,975)
- Research (4,577)
- Events (23)
- Multimedia (108)
- Faculty Publications (3,306)
- 09 Aug 2017
- Blog Post
"A Balance Between Autonomy and Resources to Help Me Learn."
different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” and as an... View Details
Keywords: Manufacturing
- 13 Jun 2018
- Working Paper Summaries
Learning to Become a Taste Expert
- 26 Nov 2018
- News
New York Alumni Explore Risks and Opportunities in Climate Change
Clubs News Clubs News In partnership with the HBS Business and Environment Initiative (BEI), the HBS Club of New York tackled the issue of climate change from a business perspective in a spirited panel... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- 18 Oct 2007 - 19 Oct 2007
- Keynote Speech
Future Work on Diversity and Equal Opportunities: Experiences from the U.S.
By: R. Ely
- 19 Feb 2019
- Working Paper Summaries
Relative Performance Transparency: Effects on Sustainable Choices
- 25 Apr 2014
- News
Promoting strong ties between U.S. and China will benefit the world
Former US Treasury Secretary Henry M. Paulson, Jr. (MBA 1970) talks about his efforts to promote positive US-China relations. (Published April 2014) View Details
- 12 Jul 2022
- Cold Call Podcast
Can the Foodservice Distribution Industry Recover from the Pandemic?
- October 2007 (Revised February 2008)
- Case
The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
This is a shortened version of "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester," HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas... View Details
Keywords: Resignation and Termination; Selection and Staffing; Managerial Roles; Food and Beverage Industry
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised February 2008.)
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
business in the world today, do you foresee new opportunities for HBS? In most institutions that endure, there are “inflection points” — times when forces like the economy, technology, and the social View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
destruction of natural habitats such as forests and wetlands. On the other hand, business is gradually beginning to make efforts to reverse those frightening trends by creating new processes, products, and... View Details
- January 31, 2022
- Article
Who Pays Tolls at Work and Who Cruises on an Open Highway?
By: Siri Chilazi, D. Kolb, Kathleen L. McGinn and Jessica L. Porter
As organizations continue to navigate a changed world amidst the Covid-19 pandemic and the reverberations of the Black Lives Matter movement, many of the issues that affect underrepresented groups in organizations, including women of all different races and... View Details
Keywords: Organizational Change and Adaptation; Opportunities; Equality and Inequality; Social Issues
Chilazi, Siri, D. Kolb, Kathleen L. McGinn, and Jessica L. Porter. "Who Pays Tolls at Work and Who Cruises on an Open Highway?" Harvard Business Review (website) (January 31, 2022).
- 01 Mar 2011
- Conference Presentation
Servicizing: Are There Win-Wins? In Search of Economic and Environmental Benefits
- 2011
- Working Paper
Free to Punish? The American Dream and the Harsh Treatment of Criminals
By: Rafael Di Tella and Juan Dubra
We describe the evolution of selective aspects of punishment in the U.S. over the period 1980-2004. We note that imprisonment increased around 1980, a period that coincides with the "Reagan revolution" in economic matters. We build an economic model where beliefs about... View Details
Keywords: Crime and Corruption; Economy; Moral Sensibility; Mathematical Methods; Opportunities; Behavior; United States
Di Tella, Rafael, and Juan Dubra. "Free to Punish? The American Dream and the Harsh Treatment of Criminals." NBER Working Paper Series, No. 17309, August 2011.
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
family firm in an environment that is increasingly competitive and requires them to be efficient. Organizational structure was less important when Turkey was cut off from the rest of the world. All you... View Details
Keywords: by Sean Silverthorne
- 2013
- Working Paper
Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities
By: Andras Tilcsik and Christopher Marquis
This article focuses on geographic communities as fields in which human-made and natural events occasionally disrupt the lives of organizations. We develop an institutional perspective to unpack how and why major events within communities affect organizations in the... View Details
Keywords: Natural Disasters; Situation or Environment; Balance and Stability; Organizations; Business and Community Relations; Philanthropy and Charitable Giving; United States
Tilcsik, Andras, and Christopher Marquis. "Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities." Harvard Business School Working Paper, No. 13-060, January 2013. (Forthcoming: Administrative Science Quarterly, 58 (March), 2013.)
- March 2013
- Article
Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities
By: Andras Tilcsik and Christopher Marquis
Geographic communities have been shown to affect organizations through their enduring features, but less attention has been given to communities as sites of human-made and natural events that occasionally disrupt the lives of organizations. We develop a... View Details
Keywords: Geographic Communities; Punctuated Equilibrium; Corporate Social Responsibility; Institutional Theory; Natural Disasters; Situation or Environment; Balance and Stability; Corporate Social Responsibility and Impact; Business and Community Relations; Philanthropy and Charitable Giving; United States
Tilcsik, Andras, and Christopher Marquis. "Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities." Administrative Science Quarterly 58, no. 1 (March 2013): 111–148.
- December 2002 (Revised June 2003)
- Case
Rabobank Group: Leadership Role in Global Agribusiness
By: Ray A. Goldberg and Hal Hogan
The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system? View Details
Keywords: Agribusiness; Globalization; Finance; Risk Management; Global Strategy; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Hal Hogan. "Rabobank Group: Leadership Role in Global Agribusiness." Harvard Business School Case 903-421, December 2002. (Revised June 2003.)