Publications

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

01 Apr 2001
News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

Hunnewell is focusing on matters of finance, organizational structure, governance, and development. Asked why he took on his new position, Hunnewell says, “I really enjoy working with young people in the arts. It’s very rewarding to help... View Details

Keywords: Arts, Entertainment; Broadcasting (except Internet); Information

January 31, 2022
Article

Who Pays Tolls at Work and Who Cruises on an Open Highway?

By: Siri Chilazi, D. Kolb, Kathleen L. McGinn and Jessica L. Porter

As organizations continue to navigate a changed world amidst the Covid-19 pandemic and the reverberations of the Black Lives Matter movement, many of the issues that affect underrepresented groups in organizations, including women of all different races and... View Details

Keywords: Organizational Change and Adaptation; Opportunities; Equality and Inequality; Social Issues

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2018
Chapter

In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics

By: Julia J. Lee and F. Gino

Book Abstract: This comprehensive and cutting-edge volume maps out the terrain of moral psychology, a dynamic and evolving area of research. In 57 concise chapters, leading authorities and up-and-coming scholars explore fundamental issues and current controversies. The... View Details

Keywords: Moral Sensibility; Ethics; Situation or Environment

Find at Harvard

25 Apr 2014
News

Promoting strong ties between U.S. and China will benefit the world

Former US Treasury Secretary Henry M. Paulson, Jr. (MBA 1970) talks about his efforts to promote positive US-China relations. (Published April 2014) View Details

09 Aug 2016
Working Paper Summaries

Shareholder Activism on Sustainability Issues

Keywords: by Jody Grewal, George Serafeim, and Aaron Yoon

19 Feb 2019
Working Paper Summaries

Relative Performance Transparency: Effects on Sustainable Choices

Keywords: by Ryan W. Buell, Shwetha Mariadassou, and Yanchong Zheng

December 2010 (Revised August 2012)
Case

The Full Yield

By: Ray A. Goldberg and Noemie Myriam Delfassy

New firm created to provide understanding of the role of food in health and nutrition. View Details

Keywords: Agribusiness; Business Startups; Entrepreneurship; Food; Health Care and Treatment; Nutrition; Agriculture and Agribusiness Industry

07 Sep 2021
News

Focus on Health and Equity to Meet 2026 Climate Goal, Advises Sustainability Committee

05 Jan 2021
Working Paper Summaries

The ESG-Innovation Disconnect: Evidence from Green Patenting

Keywords: by Lauren Cohen, Umit G. Gurun, and Quoc H. Nguyen

2011
Working Paper

Free to Punish? The American Dream and the Harsh Treatment of Criminals

By: Rafael Di Tella and Juan Dubra

We describe the evolution of selective aspects of punishment in the U.S. over the period 1980-2004. We note that imprisonment increased around 1980, a period that coincides with the "Reagan revolution" in economic matters. We build an economic model where beliefs about... View Details

Keywords: Crime and Corruption; Economy; Moral Sensibility; Mathematical Methods; Opportunities; Behavior; United States

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02 Apr 2010
What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

Pfeffer asks why, in the face of the evidence of its importance, do so few of these initiatives involve the sustainability of workers in these same organizations? Citing Wal-Mart and BP, he maintains that the same organizations that are... View Details

Keywords: by Jim Heskett

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

simultaneous increase in demand for home deliveries, which raised the need for operators in stores. The company worked with catering and cooking associations, whose operations were temporarily closed, to share labor. Instead of staying at... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

16 Jul 2024
Blog Post

Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)

better aligned to what you want to do, and you may be able to take a hold of crafting that job. My first job at Highland was Chief of Staff and it was a job that was molded based on my skills View Details

October 2013 (Revised June 2014)
Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)