Publications

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April 2012 (Revised February 2013)
Case

H-E-B: Creating a Movement to Reduce Obesity in Texas

By: Jose B. Alvarez, Jason Riis and Walter J. Salmon

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and... View Details

Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas

March 2024 (Revised April 2024)
Case

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details

Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

April 1, 2020
Article

A Detailed Plan for Getting Americans Back to Work

By: Amitabh Chandra, Mark Fishman and Douglas Melton

Given the different impact that the pandemic is having on individual communities across the country, the notion that all workers should be allowed to return to work on one date is unrealistic. Instead, individual states should make that determination. This article lays... View Details

Keywords: Return To Work; Health Pandemics; Employment; Safety; Planning; United States

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September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

October 2011
Supplement

Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

By: David A. Garvin

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India

03 Aug 2012
News

Off and Running: Faculty on the Olympics

Trevor Fetter

Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow on the faculty of Harvard Business School. He teaches two MBA required courses: Leadership and Corporate Accountability, and Financial Reporting and Control. At HBS he has also taught a Short... View Details

January 1983 (Revised May 1984)
Case

Beliefs of Borg-Warner

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F. Bere. The "Beliefs," a set of general principles intended to guide business behavior, now must be given operational meaning... View Details

Keywords: Mission and Purpose; Values and Beliefs; Business Processes

07 Jul 2015
News

Can Artists and Labels Change Behavior With Technology?

16 Jul 2013
News

Joining Boards: It's Not Just Who You Know That Matters

01 Jan 2003
News

11 Apr 2022
News

Why Don’t Wharton and Harvard Have Online MBA Programs?

15 Oct 2019
News

Level of campus sexual violence largely unchanged, survey says

25 Feb 2011
News

Rebuilding Egypt: How companies can fill the vacuum of trust

14 Oct 2022
News

Baker Library Update: Q+A with Executive Director Ken Peterson

11 Jan 2017
News

How do we solve the crisis in cancer communication?

25 Apr 2022
Video

Winning the War of the Future: Cyber, Disinformation, and AI

August 1986 (Revised May 1993)
Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan

Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales