Publications

November 2019
Supplement

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher

After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by cutting prices on its razors and blades in April 2017. Bonnie Herzog, an equity analyst at Wells Fargo, must assess how the... View Details

Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States

15 Jun 2016
News

Why Harvard Business School teaches students about whaling

23 Jun 2015
Blog Post

What is SVMP?

and opportunity in business education. During their week on campus, SVMP students are taught by HBS faculty through the renowned case method. Participants spend evenings analyzing real-business cases, and... View Details

August 2008 (Revised April 2012)
Case

Real Property Negotiation Game (A): Seller Case, Raleigh Commons

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is the seller... View Details

Keywords: Price; Negotiation; Property; Sales; Financing and Loans; Real Estate Industry; Raleigh

2019
Article

Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

By: Iavor I Bojinov and Neil Shephard

We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details

Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods

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26 May 2009
Research & Ideas

Improving Market Research in a Recession

most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market... View Details

Keywords: by John Quelch

August 2008 (Revised April 2012)
Case

Real Property Negotiation Game : Lender Case, Porus Bank

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is the lender case... View Details

Keywords: Financing and Loans; Negotiation; Property; Real Estate Industry

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting... View Details

Keywords: Consumer Products / Retail

Research Summary

Overview

Professor Keenan studies barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the... View Details

2013
Teaching Note

Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)

By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang

Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details

Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China

25 Feb 2020
News

Q&A: William Kerr and Joseph Fuller

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

19 Jul 2016
News

$14.7 Billion Volkswagen Settlement Will Not Deter Future White Collar Corporate Crime

2023
Working Paper

Flow-Driven ESG Returns

By: Philippe van der Beck

I show that the recent returns to ESG investing are strongly driven by price impact from flows towards ESG funds. Using data on institutional trades, I estimate the market’s ability to accommodate the demand of ESG funds, which is given by the elasticity of... View Details

Keywords: Investment Funds; Corporate Social Responsibility and Impact; Financial Markets; Investment Return

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April 2006 (Revised October 2006)
Case

Best Buy Co., Inc.: Customer-Centricity

By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis

With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details

Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia

March 2021 (Revised September 2021)
Case

Applied: Using Behavioral Science to Debias Hiring

By: Ashley Whillans and Jeff Polzer

The UK government’s Behavioural Insights Team (BIT) needed to hire a new associate and were trying to increase the diversity of their job candidates. This decision was based on academic research showing that recruiters and managers often fell into common traps like... View Details

Keywords: Hiring; Bias; Behavioral Science; Selection and Staffing; Diversity; Prejudice and Bias; Information Technology; Recruitment