Publications

September 2023
Teaching Note

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy Shih

Teaching Note for HBS Case No. 623-006. Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions,... View Details

Keywords: Greenhouse Gas Emissions; Ship Transportation; Environmental Sustainability; Environmental Regulation; Trade; Energy Conservation; Transportation Industry; Shipping Industry; Europe

01 Sep 2007
News

Where Are They Now?

HBS faculty in 1980 and teaching organizational behavior, in 1985 he decamped to Au Bon Pain, the chain of bakery cafés, serving as COO for several years before returning to HBS. At the School again until 1998, he taught, wrote books, and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality; Clothing and Clothing Accessories Stores; Retail Trade

01 Feb 1998
News

Women at the Top

the new program, "women executives long for the same kind of camaraderie and exchange that men can find with their peers in more informal settings." Among those in attendance was Jessie d'E. Bourneuf (MBA '75), then president of the King... View Details

Keywords: Marguerite Rigoglioso and Susan Young

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output to customers, or "backward" into the supply View Details

Keywords: by Sarah Jane Gilbert; Advertising

31 Jan 2025
News

New York, Boston Alumni Volunteer to Boost Small Businesses

design, operations, supply chain management, and more.” With a year under its belt, the SMB is focused on boosting its client pipeline. “A lot of small business owners don’t realize our service is free,”... View Details

Keywords: Margie Kelley

July 2011 (Revised January 2013)
Case

Digital Microscopy Is Making Me Crazy!

By: Willy Shih

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details

Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

November 2019
Case

Hapag-Lloyd AG:Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney

A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details

Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany

December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

challenges with renewed confidence. Complex issues felt more manageable, and I found myself approaching problems with a more strategic and holistic lens. My career has continued to evolve since SELP—India. As Country Head of Supply View Details

1999
Article

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta

Keywords: Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry

Find at Harvard

October 1984 (Revised May 1990)
Case

NIKE (A)

Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Information Technology; Business History; Supply and Industry; Financial Strategy; Apparel and Accessories Industry; Sports Industry

01 Oct 2002
News

What's Cookin'

Diego–based chain of more than ninety buffet-style restaurants serving fresh salads, soups, pastas, and breads, CEO Michael Mack has implemented a flexible system that allows hourly employees to change their schedule with as little as one... View Details

Keywords: Hanna, Julia

01 Jun 2015
News

The Giving Tree

same wonderful opportunities that I had,” Draper says, summing up the simple yet heartfelt objective that drives so many alumni supporters. The result? A chain of giving that pays forward the life-changing experience of an HBS education.... View Details

Keywords: Julia Hanna

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

01 Dec 2011
News

Li & Fung's Global Footprint

the changing global landscape for business leaders Look in any closet, toy chest, or family room in a typical Western home, and you’ll find a trove of goods supplied by a century-old Hong Kong–based export trading company— Li & Fung Ltd.... View Details

Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade

Article

The Growing Strategic Importance of End-of-Life Product Management

By: Michael W. Toffel

Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Wastes and Waste Processing; Strategy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America

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Read Now

01 Jun 2012
News

Around the World

global value chains and global competitors. And recruiting itself became global,” notes Palepu. As the nascent globalization process picked up steam in the 1990s, HBS began to grapple with its implications for the MBA Program, says... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

11 Feb 2014
First Look

First Look: February 11

which are situations where information, supplies, or equipment needed for patient care are insufficient. However, little is known about underlying causes of operational failures and what hospitals can do to reduce their occurrence. To address this gap, we examined the... View Details

Keywords: Sean Silverthorne

March 2002 (Revised October 2005)
Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details

Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Retail Industry; California