Product Portfolio Management - Publications - Faculty & Research - Harvard Business School

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August 2014 (Revised October 2014)
Case

Beyoncé

By: Anita Elberse and Stacie Smith

In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details

Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry

September 2011 (Revised March 2012)
Case

KKR: Leveraging Sustainability

The case describes KKR's Green Portfolio Program, one of the firm's environmental initiatives, which has achieved $160 million in cost savings. While pleased with its progress in achieving greater energy efficiency and reduced carbon emissions, the firm is looking for... View Details

Keywords: Private Equity; Investment Portfolio; Energy Conservation; Cost Management; Supply Chain Management; Risk Management; Social Enterprise; Growth and Development; Performance Efficiency; Financial Services Industry

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

October 1991 (Revised June 1996)
Case

Lotus MarketPlace: Households

By: Lynn S. Paine

Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details

Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry

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13 Sep 2018
HBS Seminar

Nitin Joglekar, Boston University

May 2025
Case

The Micro-Family Office: Aamir Rehman

By: Lauren Cohen and Sophia Pan

With a successful career and strong academic credentials, Aamir Rehman sought to design a life grounded in autonomy. For him, this meant serving on boards, continuing his professorship, and ensuring a secure and comfortable life for his family. While he didn’t possess... View Details

Research Summary

Science-Based Business and the Business of Science

By: H. Kent Bowen

Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details

February 2008
Case

Campbell Soup Company: Selling Channel Innovation to Customers

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry

January 2011 (Revised October 2014)
Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details

Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

quality, low cost, short lead-time and flexible production. And Toyota's operating system—the Toyota Production System—had been widely credited for Toyota's sustained leadership in manufacturing performance. Furthermore, Toyota had been... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

2011
Working Paper

The Impact of Forward-Looking Metrics on Employee Decision Making

By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan

This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe

February 2003 (Revised April 2006)
Case

Reaching the Bottom: UniGlobe's Small Local Stores Dilemma

By: Clayton M. Christensen and Lana Newishy

To distribute products to very small retailers in a very fragmented retail environment, the local subsidiary of a large consumer products company created an innovative distribution mechanism. The subsidiary's Small Local Stores division employed middlemen who... View Details

Keywords: Distribution Channels; Innovation and Invention; Consumer Products Industry; Philippines

April 2004
Case

Case Vignette: The Salesman Saga

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

A venture capitalist faces a situation in which a struggling portfolio company has found a promising vice president of sales through a recruitment agency. The candidate would be an excellent fit for another one of the investor's companies--one that is doing much... View Details

Keywords: Salesforce Management; Corporate Governance; Venture Capital; Ethics; Recruitment

July 2010 (Revised June 2016)
Case

Erik Peterson at Biometra (A)

By: John J. Gabarro, Thomas DeLong and Jevan Soo

Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry

2023
Working Paper

Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

By: Prithwiraj Choudhury, Jacqueline N. Lane and Iavor Bojinov

Designing management practices to better onboard organizational newcomers working remotely is a key priority for firms. We report results from a randomized field experiment conducted at a large global firm that estimates the performance effects of different types of... View Details

Keywords: Remote Work; Virtual Water Coolers; Social Interactions; Careers; Field Experiment; Employees; Interpersonal Communication; Internet and the Web; Performance; Personal Development and Career

December 2015 (Revised January 2016)
Case

Woolf Farming and the California Water Crisis

By: Forest Reinhardt, David Bell, Natalie Kindred, Mary Shelman and Laura Winig

This case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and... View Details

Keywords: Plant-Based Agribusiness; Natural Disasters; Climate Change; Resource Allocation; Environmental Sustainability; Government and Politics; Economics; Weather; Agriculture and Agribusiness Industry; California

August 2001 (Revised June 2002)
Case

IBM Software Solutions (A)

By: Michael L. Tushman, Charles A. O'Reilly III and Robert Chapman Wood

Executives and managers of key IBM software units struggle to make IBM a top player in the post-mainframe era. When one software unit introduces a visionary product with potential to create a new leadership position for the firm, the result is an epic conflict in the... View Details

Keywords: Business Units; Leadership Style; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict Management; Information Technology Industry

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October 1996
Case

Jim Bender and Alert, Inc. (A)

Jim Bender has just been hired as CEO of Alert, Inc. Alert, founded in 1986 by a charismatic technologist, has accumulated an impressive portfolio of patents and leading edge technology projects in a variety of fields. The company has never, however, shown a profit and... View Details

Keywords: Business or Company Management; Entrepreneurship; Management Skills; Business Startups; Technology Industry

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Monique Burns Thompson

Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details

October 1997 (Revised March 1998)
Case

Komatsu Ltd.: Project G's Globalization

By: Christopher A. Bartlett

This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details

Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan

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