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  • All HBS Web  (8,218)
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    • News  (1,333)
    • Research  (5,032)
    • Events  (25)
    • Multimedia  (79)
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Show Results For

  • All HBS Web  (8,218)
    • People  (17)
    • News  (1,333)
    • Research  (5,032)
    • Events  (25)
    • Multimedia  (79)
  • Faculty Publications  (3,622)
← Page 87 of 8,218 Results →
  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
  • August 2001 (Revised August 2005)
  • Case

Guinness PLC: Managing Negotiations

By: Michael A. Wheeler
Describes an initiative by Guinness, LLP to revise the process by which it centrally authorizes, supports, and reviews negotiations that are undertaken worldwide on its behalf. Senior managers wished to give regional officers enough discretion to respond to local... View Details
Keywords: Partners and Partnerships; Negotiation; Acquisition
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Wheeler, Michael A. "Guinness PLC: Managing Negotiations." Harvard Business School Case 902-009, August 2001. (Revised August 2005.)
  • April 1981 (Revised January 1997)
  • Case

Corning Glass Works: The Z-Glass Project

By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
Keywords: Decisions; Production; Problems and Challenges; Conflict Management; Performance Productivity; Factories, Labs, and Plants; Groups and Teams; Consumer Products Industry; Manufacturing Industry; United States
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Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
  • 23 Apr 2015
  • News

How to Embrace Healthy Risk in Investing

  • 28 Feb 2010
  • News

America, the fragile empire

    What You Don't Know About Making Decisions

    Most executives think of decision making as a singular event that occurs at a particular point in time. In reality, though, decision making is a process fraught with power plays, politics, personal nuances, and institutional history. Leaders who recognize this make... View Details

    • Program

    Aligning Strategy and Sales

    based on customer profitability Build and nurture the best sales talent and go-to-market approach for each product or segment Translate your corporate strategy into sales strategies, tasks, and processes Build a high-impact sales team and... View Details
    • Article

    Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    By: Marco Iansiti and Karim R. Lakhani
    When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details
    Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry
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    Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
    • 30 Apr 2021
    • Research & Ideas

    Why Anger Makes a Wrongly Accused Person Look Guilty

    researchers were inspired to investigate the link between anger and guilt five years ago after discussing true crime documentaries and the dynamics of the falsely accused being interviewed by police. “As behavioral scientists, we wondered what faulty reasoning View Details
    Keywords: by Michael Blanding
    • November 1990 (Revised January 2008)
    • Case

    Regency Plaza

    By: William J. Poorvu and Richard E Crum
    Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details
    Keywords: Buildings and Facilities; Design; Construction; Housing; Management Practices and Processes; Projects; Luxury; Real Estate Industry
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    Poorvu, William J., and Richard E Crum. "Regency Plaza." Harvard Business School Case 391-021, November 1990. (Revised January 2008.)
    • January 2011 (Revised May 2011)
    • Case

    Paydiant

    By: Jose B. Alvarez, Elizabeth C. Williamson and James Weber
    Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases.... View Details
    Keywords: Entrepreneurship; Credit Cards; Product Marketing; Product Launch; Market Entry and Exit; Industry Structures; Business and Stakeholder Relations; Cooperation; Technology Adoption; Retail Industry
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    Alvarez, Jose B., Elizabeth C. Williamson, and James Weber. "Paydiant." Harvard Business School Case 511-065, January 2011. (Revised May 2011.)
    • Web

    Value-Based Health Care - Institute For Strategy And Competitiveness

    ACS THRIVE (Transforming Health Care Resources to Increase Value and Efficiency), a new program to help hospitals and surgical practices improve surgical patient outcomes while lowering the cost of delivering care. Initially, leaders of the program will pilot the value... View Details
    • Program

    Designing and Executing Corporate Revitalization

    Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal... View Details
    • Article

    Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken

    By: Jay W. Lorsch and Emily McTague
    When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote... View Details
    Keywords: Culture; Cultural Reform; Organizational Culture; Crisis Management; Business Processes
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    Lorsch, Jay W., and Emily McTague. "Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken." R1604H. Harvard Business Review 94, no. 4 (April 2016): 96–105.
    • February 2025
    • Case

    Managing Complexity at mymuesli

    By: Thomas Graeber and Stacy Straaberg
    In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
    Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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    Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
    • February 2025
    • Article

    Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States

    By: Emma Brady, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan and Gerardine Doyle
    Lead clinicians at two large pediatric cystic fibrosis (CF) centers in the United States and Ireland measured and compared their ambulatory care costs. The clinicians selected three strata of patients (0–11 months, 1–5 years, and 6–17 years of age). Process maps were... View Details
    Keywords: Health Care and Treatment; Cost; Service Delivery; Resource Allocation; Health Industry
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    Brady, Emma, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan, and Gerardine Doyle. "Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States." NEJM Catalyst Innovations in Care Delivery 6, no. 2 (February 2025).
    • Article

    A Cost Comparison of Cataract Surgeries in Three Countries—United States, India, and Nepal

    By: Jiayin Xue, John Hinkle, Mary-Grace Reeves, Luo Luo Zheng, Vengadesan Natarajan, Shyam Vyas, Radhika Upreti Oli, Matt Oliva, Robert S. Kaplan, Arnold Milstein, Geoff Tabin, Jeffrey L. Goldberg and Kevin Schulman
    U.S.-based cataract surgeries are costly compared with those performed in high-quality Indian and Nepalese eye centers. The authors used time-driven activity-based costing to evaluate phacoemulsification surgery across four sites: a U.S.-based academic hospital... View Details
    Keywords: Time-Driven Activity-Based Costing; Cost Accounting; Health Care and Treatment; Health Industry; India; Nepal; United States
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    Xue, Jiayin, John Hinkle, Mary-Grace Reeves, Luo Luo Zheng, Vengadesan Natarajan, Shyam Vyas, Radhika Upreti Oli, Matt Oliva, Robert S. Kaplan, Arnold Milstein, Geoff Tabin, Jeffrey L. Goldberg, and Kevin Schulman. "A Cost Comparison of Cataract Surgeries in Three Countries—United States, India, and Nepal." NEJM Catalyst Innovations in Care Delivery 2, no. 9 (September 2021).
    • August 2015
    • Article

    Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

    By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
    Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
    Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
    Citation
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    Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
    • 2015
    • Chapter

    Leading Proactive Punctuated Change

    By: Michael Tushman, Charles O'Reilly and Bruce Harreld
    This chapter focuses on leading proactive punctuated change. Based on the institutional and organizational change literatures and our extended involvement with IBM between 1999 and 2008, we suggest that proactive punctuated change can be effectively managed through an... View Details
    Citation
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    Tushman, Michael, Charles O'Reilly, and Bruce Harreld. "Leading Proactive Punctuated Change." Chap. 10 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
    • Program

    Leading Change and Organizational Renewal

    the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions... View Details
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