Publications

April 1992 (Revised July 1993)
Case

Conoco's: "Green" Oil Strategy (A)

By: Malcolm S. Salter and Joseph L. Badaracco Jr.

Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details

Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador

Program

Strategic Marketing for Driving Growth

prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a marketing executive, growth officer,... View Details

October 1997 (Revised May 1998)
Supplement

Asda (B)

By: Michael Beer and James Weber

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details

Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Retail Industry

12 Sep 2006
First Look

First Look: September 12, 2006

human capital are also important for the effect of FDI on economic growth. Download working paper: http://www.hbs.edu/research/pdf/07-013.pdf Architectural Innovation and Dynamic Competition: The Smaller "Footprint" Strategy... View Details

Keywords: Sean Silverthorne

26 Apr 2023
In Practice

Is AI Coming for Your Job?

cuts in white-collar staff. Joseph Fuller is a Professor of Management Practice in General Management and co-leads the Managing the Future of Work initiative at HBS. Ayelet... View Details

Keywords: by Kristen Senz; Technology

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

results. “An intelligent failure is an undesired result in new territory,” says Edmondson, the Novartis Professor of Leadership and Management at HBS. “There’s no way you can know for sure whether it will work out without trying it.”... View Details

Keywords: by Michael Blanding

22 Jan 2021
News

An entrepreneurial approach to ‘possibility government’

Article

Turning Waste into By-Product

By: Deishin Lee

This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details

Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes

Find at Harvard

May 2010 (Revised May 2010)
Case

Data.gov

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi

This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details

Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States

14 May 2013
Blog Post

Alumni: Where are they now? Featuring Matt…

evidence-based government, and innovation teams in governments around the world. But surely my most important project is raising our one-year-old daughter! How has having an MBA impacted your career?My interest in general View Details

Keywords: Nonprofit / Government

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

environments where candor is expected and where employees can speak up without fear of retribution. When employees feel psychologically safe, they’re empowered to iterate and take risks—leading to better team performance. “You no longer have the option of leading... View Details

Keywords: by Kara Baskin

20 Mar 2007
First Look

First Look: March 20, 2007

sales, inventory, and gross margin. We show that our model can be used to benchmark retailers' performance in sales, inventory, and gross margin simultaneously. Finally, we show that our model can be used to generate sales forecasts even when sales were View Details

Keywords: Martha Lagace

February 2007 (Revised May 2007)
Case

Bancaja: Developing Customer Intelligence (A)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Banking Industry; Spain

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

Find at Harvard

Program

Strategy: Building and Sustaining Competitive Advantage

developing and implementing competitive strategy for a company or business unit, such as: Chief executive officer, chief operating officer, divisional president, and vice president Chief financial officer, chief innovation officer, and... View Details

June 1999 (Revised June 2000)
Case

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details

Keywords: Global Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Industry Structures; Strategy; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; California; Australia; Chile