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  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2018
  • Blog Post

"Luxury, Technology, Integration"

The above title was my answer when I was asked earlier this fall to sum up my experience in Milan in three words, working as an MBA intern within the office of the CEO of the YOOX Net-A-Porter (YNAP) Group. In a world where technology and... View Details
Keywords: Consumer Products / Retail
  • Profile

Pasha Nahass

like we were solving a riddle or a puzzle,” he says. “We created tangible products others could see and use.” In a combined undergraduate/graduate program, Pasha specialized in human computer interaction—“a cool combination of technology... View Details
Keywords: Tech
  • 20 Feb 2013
  • News

Thanking Veterans Online

because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders realized that a secure, View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • Web

Isaac Robinson | MBA

Social Choice Functions/Voting Rules, Multi-agent systems, Fairness and Privacy in AI, Digital Governance, Media and Technology Formative experience at the intersection of View Details
  • February 2021
  • Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details
Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms
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  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • January 2011 (Revised June 2011)
  • Case

Intellectual Property Intermediaries

By: Andrei Hagiu
During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details
Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry
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  • Web

Gabriel Handel | About

include strategic and financial planning, technology planning, capital projects, design and use of the campus, major events and convening initiatives (e.g., Commencement, DIALOGUE), community engagement, neighborhood and civic affairs,... View Details
  • August 2013
  • Technical Note

Raising the Level of Abstraction

By: Willy Shih
This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details
Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe
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    Rick Grinnell

    Rick led investments and served on the Board of Directors of Digital Guardian (acquired by HelpSystems), EqualLogic (acquired by Dell), Prelert (acquired by Elastic), Pwnie Express (acquired by Outpost24), Resilient Systems (acquired by... View Details
    Keywords: Venture Capital
    • Web

    Michael Chen | MBA

    Financial Services, Ed-Tech, Sustainability, Digital Health Formative experience at the intersection of technology and business: Having co-founded a healthcare startup that was funded by some of the most... View Details
    • Web

    Buy Now, Pay Later: Credit, Information, and the Courts

    the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit ratings firms survived near-fatal attacks on several fronts.... View Details
    • July 2011 (Revised January 2012)
    • Teaching Note

    Demand Media (TN)

    By: John Deighton and Leora Kornfeld
    Teaching Note for 512021. View Details
    Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
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    • April 2016 (Revised November 2017)
    • Case

    InMobi: Reimagining Mobile Advertising

    By: Sunil Gupta and Saloni Chaturvedi
    InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
    Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
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    • 2012
    • Article

    Antitrust Scrutiny of Google

    By: Benjamin Edelman
    I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
    Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Information Technology Industry; Information Technology Industry
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    • 17 Mar 2023
    • News

    Dean Datar Meets with Alumni in New York

    practitioners, policy makers, and the general public to affect meaningful change. Addressing society's rapid move to digital platforms, Dean Datar said, "As you look at some of the challenges that confront us as a society, one of those is... View Details
    • 27 Oct 2016
    • News

    Paying It Forward

    (photo by Neal Hamberg) Ask Malay Kundu (MBA 2003) about StopLift Checkout Vision Systems, and he’s more than happy to talk about his thriving software company, which deploys video and scanning technologies to stop retail theft. The... View Details
    Keywords: Margie Kelley
    • May 2017
    • Supplement

    Betfair (B), (C), and (D) Case Slides

    By: Ramon Casadesus-Masanell and John Heilbron
    Contains slides related to the Betfair B, C, and D cases.
    Abstracts:
    B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
    C) Prompted by a takeover bid from... View Details
    Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Financial Services Industry; Europe
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