Publications

December 2013
Case

Grupo Beta San Miguel

By: David E. Bell and Natalie Kindred

In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details

Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; Sugar; World Sugar Trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Food and Beverage Industry; Mexico; United States; North America

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

01 Oct 2013
News

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

13 Dec 2011
News

Harvard Business School Launches U.S. Competitiveness Project

01 Aug 2022
News

Two Must-Haves If You’re Looking for a New CEO

01 Jul 2011
News

Corporates need to hard sell strategy to their people

03 Nov 2021
News

Business Leaders Must Take Action on Climate and Voting Rights

27 Sep 2021
News

Revival: The Independent Bookstore Industry Is Growing with a Loyal Customer Base Wanting to Shop Local

24 Dec 2019
News

Why It’s So Hard to Change People’s Commuting Behavior

16 Jan 2019
News

Companies lose out when employees’ caregiving burdens increase

15 Sep 2016
News

Harvard Business Faculty Report: Pessimism about the Future of the U.S. Economy Deepens; Political Dysfunction the Greatest Barrier to Strengthening U.S. Competitiveness

Michael L. Tushman

Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details

March 2005 (Revised April 2007)
Case

Oprah!

By: William W. George and Andrew N. McLean

Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in... View Details

Keywords: Motivation and Incentives; Wealth; Leadership; Personal Development and Career; Gender; Biography; Philanthropy and Charitable Giving; Entertainment and Recreation Industry

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare