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  • 07 Jun 2011
  • News

Back to the Future

university campuses, or amusement parks. “Forget the guideways, forget the stations, just do it all with software,” Alden explained. “Basically, software is replacing all this infrastructure.’ As investors show interest, the 84-year-old... View Details
  • 05 Mar 2013
  • First Look

First Look: March 5

Paper: http://www.people.hbs.edu/shanson/Issuer_Quality_2013_RFS_Final.pdf The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales Authors:Larkin, Ian Publication:Journal of Labor Economics Abstract This paper... View Details
Keywords: Sean Silverthorne
  • 05 Nov 2001
  • Research & Ideas

Venture Capital Goes Boom—or Bust?

Ninety percent of new entrepreneurial businesses that don't attract venture capital fail within three years. A software engineer at the government contractor EG&G, Don Brooks had been working on computer systems for the Idaho National... View Details
Keywords: by Paul A. Gompers & Josh Lerner
  • 01 Dec 2022
  • News

Road to Recovery

say, Are you a treatment provider? Are you a medical device? Are you a drug? Are you a software vendor?” The latter seemed like the right answer until Gastfriend realized that software is counted against a... View Details
Keywords: April White; Ambulatory Health Care Services; Health, Social Assistance
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too, covering a wide spectrum of... View Details
Keywords: by Carmen Nobel
  • November 2023 (Revised January 2024)
  • Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
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  • November 2017
  • Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States
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  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

world that was not a traditional game, Second Life had achieved profitability and strong growth. However, growth had strained the company's infrastructure, resulting in frequent software crashes. Software... View Details
Keywords: Martha Lagace
  • Web

A Day in the Life: IT Business Analyst | Information Technology

do with process improvement and software implementation. Since I'm the manager of the team, I spend more time keeping track of what is going on across IT as a whole to see if there are areas where we can help. In situations where I’m... View Details
  • Web

Product Management - Course Catalog

facing software products in the internet, mobile and marketplace sectors. In the 2024-2025 academic year, cases and exercises will be grounded in products from: Uber, Spotify, Ancestry, Amazon, YouTube, Netflix, Slack, Redfin, Xero,... View Details
  • January 2002 (Revised February 2002)
  • Case

Postgirot Bank and Provment AB: Managing the Cost of IT Operations

By: F. Warren McFarlan and Nancy Bartlett
Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details
Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software
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  • 01 Jun 2014
  • News

Start Me Up

development." Too much financial engineering. Not enough enterprise and value creation. For Akhil Nigam (MBA 2007), that was a big takeaway from the 2008 economic collapse. It got the former software entrepreneur to thinking... View Details
Keywords: Garry Emmons
  • May 2024
  • Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

A.S.—(Norway)—The Cenapio Project Harvard Business School Case 806-090 Describes the creation of an open source software venture in Norway, Australia, and the United States that lands a strategic OEM deal with a leading Japanese... View Details
Keywords: Sean Silverthorne
  • 29 Feb 2000
  • Research & Ideas

Whence IT Value?

question around which many IT vendors design and sell their products. Instead, functionality continues to be king. New releases of everything from ERP to office automation software tout the new functionality they provide — in other words,... View Details
Keywords: by Andrew McAfee
  • 22 Nov 2024
  • News

Deep Reading

Photos by Sandra Singh Last year, while taking classes on the Mishna, the first written collection of Jewish oral traditions, Antoine Leboyer (MBA 1992) wanted to dive deeper into the material. He found while there was a flood of additional texts and commentaries,... View Details
Keywords: Jennifer Myers
  • 01 Aug 2002
  • News

For Alumni Only: Breakthrough Insights Program Debuts

on Network Associates' efforts to market its encryption software algorithms globally, despite national security concerns raised by the U.S. government. By Tuesday afternoon, participants seemed to have settled back into the classroom... View Details
Keywords: Laura Singleton
  • 01 Mar 2025
  • News

Venture: Time Heals All

transparent scheduling that takes their work-life balance into account, making for happier nurses who are more likely to stay put. Agile Software M7 built its platform in a modular way, so it can be quickly and easily configured to meet... View Details
Keywords: Amy Crawford; Illustration by Klaus Kremmerz; Ambulatory Health Care Services; Health, Social Assistance
  • Web

Blog | Social Enterprise | Harvard Business School

Cone 03 Aug 2017 During the year, we’ll be connecting with some of our 2017-18 HBS Leadership Fellows, to hear abo... Tech Accelerator for Nonprofits Supports Impact that Scales Kevin Barenblat 27 Jul 2017 Five years ago my social marketing View Details
  • 01 Sep 2005
  • News

Taking Flight

Software published its first title, Guide to Birds of North America. The week of that first CD-ROM’s release (the company now markets seventy titles), Thayer and his wife, Roz, were spotting penguins in Antarctica, leaving their three... View Details
Keywords: Julia Hanna; Finance; Publishing Industries (except Internet); Information; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade