Total Customer Value - Publications - Faculty & Research

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details

Keywords: by Martha Lagace; Video Game; Web Services

10 Aug 2011
Research & Ideas

HBS Faculty Views on Debt Crisis

debt limits. Suffice it to say that cutting a little over $2 trillion from the projected ten-year deficit is akin to losing seven pounds off a starting weight of 350. We will still have accumulated deficits over that time frame of $7 trillion, and we still confront... View Details

Keywords: by Staff

01 Feb 2011
First Look

First Look: Feb. 1

Review the book: http://www.bde.es/webbde/Secciones/Publicaciones/OtrasPublicaciones/Fich/Spain_and_the_euro.pdf Working PapersWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna W. Halaburda... View Details

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

values and tried many times to formulate the distinctive characteristics of the various services." In essence, the "Navy spokesmen attempted to distinguish between the Army as a 'manpower' organization and the Navy as a finely... View Details

Keywords: by Pankaj Ghemawat

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details

Keywords: Sean Silverthorne

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

Will Hurwitz. McDonald’s emerges from a slump With 40,000 mostly franchised restaurants across the world, McDonald’s serves some 63 million customers daily and employs more than 2 million workers. The brothers who founded the chain in... View Details

Keywords: by Avery Forman; Food & Beverage

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

productivity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52141 Capturing Value from IP in a Global Environment By: Alcácer, Juan, Karin Beukel, and Bruno Cassiman Abstract—This paper documents the strong growth... View Details

Keywords: Carmen Nobel

17 Nov 2009
First Look

First Look: Nov. 17

with a dominant platform that earns more than under compatibility. We also find that incompatibility generates larger total welfare than compatibility when horizontal differences between platforms are small. Download the paper:... View Details

Keywords: Martha Lagace

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

savings market, but they were reluctant to invest in risky new ventures. Custom and prudence dictated that the trustees of these firms confined their investments to high-grade bonds or blue-chip securities. [ARD's acting president Ralph]... View Details

Keywords: by Spencer E. Ante

07 Mar 2017
First Look

First Look at New Research, March 7

fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story. Apple’s total revenue had decreased 9%,... View Details

Keywords: Sean Silverthorne

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

Benchmarks: Do Boards Follow the Informativeness Principle? By: Ma, Paul, Jee Eun Shin, and Charles C.Y. Wang Abstract—Relative total shareholder return (rTSR) is increasingly used to incentivize and evaluate managers. Although... View Details

Keywords: Sean Silverthorne

30 Oct 2006
First Look

First Look: October 31, 2006

customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details

Keywords: Sean Silverthorne

20 Jul 2010
First Look

First Look: July 20

rights on firms' external finance constraints via generalized method of moments (GMM) estimation of an augmented investment Euler equation developed by Whited and Wu (2006). Using a large sample of U.S. firms during the period from 1995 to 2002, we find that the shadow... View Details

Keywords: Martha Lagace

30 Apr 2007
Research & Ideas

All Eyes on Slovakia’s Flat Tax

implemented theoretical flat taxes. Q: Slovakia introduced a flat tax in 2004 with a 19 percent rate on personal income, corporate income, and value added tax. What are some of the complexities of the Slovak situation that made you decide... View Details

Keywords: by Martha Lagace

22 May 2012
First Look

First Look: May 22

their accounts of social change good examples of multi-level theorizing. Some scholars are practiced and immersed in thinking about organizational phenomena through a positive lens; for others it was a total adventure in trying on a new... View Details

Keywords: Sean Silverthorne

31 Jan 2012
First Look

First Look: Jan. 31

with a decrease in debt-equity conflicts of interest. The changes are isolated to firms relatively closer to default. The ruling was also followed by an increase in average leverage and a reduction in covenant use. Finally, we estimate the welfare implications of this... View Details

Keywords: Sean Silverthorne & Carmen Nobel

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Module I: Defining and Developing the Business Model The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including View Details

Keywords: Sean Silverthorne

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details