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  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2 billion to acquire Nest Labs, a new startup whose goal was to reinvent unloved home devices, such as thermostats and... View Details
Keywords: Dina Gerdeman
  • 22 Apr 2014
  • First Look

First Look: April 22

host of startup problems including what should be built when and at what price along with infrastructure issues. Purchase this case: http://hbr.org/product/rawabi/an/214008-PDF-ENG Harvard Business School Case 714-489 Sustainability of... View Details
Keywords: Sean Silverthorne
  • January 2002
  • Exercise

Socrates, Inc.

By: Alan D. MacCormack and Kerry Herman
Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details
Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Information Technology Industry
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MacCormack, Alan D., and Kerry Herman. "Socrates, Inc." Harvard Business School Exercise 602-115, January 2002.
  • August 1997
  • Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
  • January 2024
  • Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

Tedlow, a noted business historian on the HBS faculty and the MBA class of 1949 Professor of Business Administration. His latest book (Andy Grove: The Life and Times of an American) is a biography of Andy Grove, a founding father of Intel, which has gone from View Details
Keywords: by Sean Silverthorne; Computer
  • Winter 2009
  • Article

Is Private Equity Out of Control in Latin America?: The Impact of Structures on Private Equity Transactions in Latin America 1988-2007

By: Roberto Charvel
This article explores the private equity industries in 25 Latin American countries from 1988 to 2007. View Details
Keywords: Latin America; Entrepreneurial Finance; Business Startups; Business Cycles; Development Economics; Economic Systems; Corporate Entrepreneurship; Assets; Capital Markets; Venture Capital; Capital Structure; Private Equity; Latin America; North and Central America
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Charvel, Roberto. "Is Private Equity Out of Control in Latin America? The Impact of Structures on Private Equity Transactions in Latin America 1988-2007." Journal of Private Equity 13, no. 1 (Winter 2009): 80–88.
  • April 2019
  • Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details
Keywords: Omnichannel Retail; Multi-sided Platforms; Value Creation; Business Model Innovation; Fintech; Digital Marketing; Disruptive Innovation; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Channels; Brands and Branding; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Retail Industry; Technology Industry; United States; Australia
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Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says... View Details
Keywords: by Kim Girard
  • 05 Jun 2012
  • First Look

First Look: June 5

note:http://cb.hbsp.harvard.edu/cb/product/312040-PDF-ENG Todd Krasnow: From Startup to Corporate and Back Myra M. Hart and Janet KrausHarvard Business School Case 812-121 An abstract is unavailable at this time. Purchase this... View Details
Keywords: Sean Silverthorne
  • March 2012 (Revised October 2012)
  • Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
  • March 1999 (Revised June 2000)
  • Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details
Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry
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Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

Entrepreneurs coming from high-tech sectors such as biotechnology or medical devices may face unique challenges when starting a company after a layoff. These industries require significant upfront investment in time, intellectual property, and human capital. 3. Reduced... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

817-016 Mark43 The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand,... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks... View Details
Keywords: Sean Silverthorne
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